Since Parse.ly is in the business of providing analytics for content publishers, nobody knows better than us that Tim Tebow is by far the hottest trending topic of late. We’ve seen the Tebowing craze, he’s been on ESPN non-stop, and now most recently we learn about “Tebrew,” a beer dedicated to the Denver Broncos QB that has captivated the nation and turned even non-sports fans into avid watchers every Sunday. 

Even non-sports and entertainment websites are buying in to Tebowmania, so it only makes sense that we should follow suit…right? I mean the upward trend here doesn’t seem to be slowing down. Let’s cash in on this opportunity!

Well, it’s actually quite interesting to see how some publishers are taking advantage of the current reader demand for Tim Tebow content. Here’s one example from the National Journal that we thought was particularly genius: Quarterbacking Our Country: Tebow Style. The article compares the leadership of Tim Tebow to Barack Obama, and it’s interesting. Perhaps more importantly though, it’s catchy. The title will grab your attention and probably get you to read the article, even if you are not inherently interested in the theme of the article. 

These days, the fight for an audience is as fierce as ever. Publishers are being forced to innovate to stay competitive, and decisions influenced by data is helping some get to the top. Understanding trends and demand go a long way when going through the editorial planning process and even knowing how to promote articles for maximum traffic.  

We’ll post a few more examples and talk some specifics on how data can contribute to successful editorial decisions on a daily basis. Do you have an example of an article that was able to capitalize on a globally trending topic? Post it here and we’ll discuss.