Get ready for the iPhone 5 hype…
According to BGR, the iPhone 5 is scheduled to launch in Fall 2012. So what does this mean for the publishing industry? It means there are going to be a lot of iPhone 5 articles coming out over the next 9 months, assuming that’s when the product will actually launch. This is great news for publishers. Apple fans are an extremely loyal bunch and always looking for the next scoop…plenty of opportunity to attract new readers.
So according to the BGR article, the iPhone 5 will have a rubber or plastic case built in, a redesigned antenna, and a 4 inch display. Scheduled to debut roughly just 12 months after the iPhone 4s, I wonder how many people are still glad they upgraded to the iPhone 4s when they did…
In any case, I’m sure the tech publishing world is already salivating over the predictable opportunity that is to come. Yes, I’m talking about that evening when the “responsible” Apple employee “accidentally” leaves an iPhone 5 prototype at a bar after drinking too much, or the prototype gets left in a New York City cab that just happens to pick up a Gizmodo writer, etc. For now, we have a few photos, some reports, and lots of speculation starting to pick up. But if we know Apple at all, expect a steady stream of articles to gradually generate buzz until the iPhone 5 just dominates the news. It should be a fun ride!
