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“Personal brand-building in the digital era requires topic expertise, audience engagement and scalable support systems. Managing quality and volume (nearly 100,000 posts were published on Forbes.com last year) is a tricky balancing act between search and social. It requires effective management, the right publishing tools, a state-of-the-art content management system and the sharing of extremely granular data analytics to understand user behavior and preferences. There are also design and navigation challenges in making all the content discoverable. We’ve made a lot of progress over the past 18 months, with enough missteps along the way to know we have much more to do.”

http://www.forbes.com/sites/lewisdvorkin/2012/02/09/inside-forbes-reinventing-personal-brand-building-by-learning-from-the-masters/