When you run a company, it can be easy to get lost in the weeds—to only see the problems and…

This post summarizes our latest software release and will be mostly interesting to current Parse.ly users. Not a Parse.ly user?…

Parse.ly tracks a number of directly-measured metrics from websites, such as views, visitors, time, and shares. In addition to this,…

Online media has seen a rise in the title of Audience Engagement Editor. Sites want to know how long readers…

It starts with a simple question… Are you: An author, reporter or writer? A social media manager? An editor? In…

Committed to keeping what’s best for their audience at the forefront, the Ars Technica team always asks themselves before publishing any story:…

Do you have a big screen that proudly displays the work your team has done; a place to see how…

“What if we stopped focusing so much on traffic, and started focusing on experience?” I’m asked this question frequently. It’s…

Data layers, data lakes, data warehouses. It all feels a little overcomplicated, doesn’t it? At Parse.ly, we like to ask…

In my last post on this topic, I introduced Parse.ly’s recommendation engine. There, I discussed how our recommendation engine for…

Why do we want to know more about what our audiences read? Analytics and metrics provide us with a window…

Our company is well-known for our real-time and historical content analytics dashboard, but Parse.ly’s data is also widely used for…