Content marketing is an ever-changing field. Google algorithms are constantly evolving. Trends rise and fall. So how does a content marketer keep up? One of the best ways is reading and subscribing to trusted industry…
Andrew ButlerJanuary 19, 2022
There is so much content circulating online that an astonishing 91% is never seen. Content saturation negatively affects businesses and poses a challenge for content marketers whose job is to make sure their content gets…
Andrew ButlerJanuary 13, 2022
If you’ve published content online, you’ve probably used an analytics platform or equivalent like Google Analytics to monitor how it performs. However, despite the ubiquity of Google Analytics, the platform wasn’t built for content marketers…
Andrew ButlerJanuary 4, 2022
The events of 2020 brought dramatic changes to all of our lives, especially in the way we connect and do business. The massive shift to digital-first and digital-only interactions gained serious momentum when lockdowns were…
Andrew ButlerDecember 20, 2021
Creatives Getting Dirty With Data: How Backstage Drives Growth Via Content Marketing | Webinar Recap
The past two years have been a true test of businesses' ability to thrive in a world of uncertainty, and the ones with the best content were the ones that came out on top. Backstage…
Andrew ButlerDecember 14, 2021
A new vulnerability for Apache Log4j, a popular logging library for the Java programming language, was disclosed on December 9, 2021. A proof-of-concept was posted to a Github repository and on Twitter. The CTO of…
Keith BourgoinDecember 11, 2021
What is content marketing ROI? Content marketing ROI (return on investment) measures the revenue your business earns compared with what you spent on your content marketing efforts. ROI from content marketing has been notoriously difficult…
Andrew ButlerDecember 8, 2021
Content marketing is subjective—it’s ruled by opinions and moved by personal preferences. But when you use objective data and work towards Key Performance Indicators (KPIs), you can identify which content is benefiting your organization and…
Andrew ButlerDecember 2, 2021
With more company research and transactions happening online than ever before, businesses are relying on content marketing as a means to influence buying decisions and build relationships with customers. But that doesn’t mean every company…
Andrew ButlerNovember 15, 2021
The past two years have been a true test of businesses' ability to thrive in a world of uncertainty, and the ones with the best content were the ones that came out on top. Last…
Andrew ButlerNovember 5, 2021
