When it comes to analytics, usership is the only metric that matters. Zuora’s CEO, Tien Tzuo, explains what usership is in very simple terms: “Start paying attention to consumption, as opposed to unit sales. Miles…
Doyle IrvinJuly 1, 2022
Personalized content is a method of tailoring digital content to an individual reader based on the data a company has gathered on them. Personalizing content enables businesses to speak to a reader in relevant terms…
Andrew ButlerJune 23, 2022
The sales team wants a new case study. The company president files in and states she heard video is the way of the content future. Everyone has an ask. They’re all good ideas, but they…
Andrew ButlerJune 14, 2022
Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. After that…
Andrew ButlerJune 9, 2022
Google Analytics (GA) is a robust analytics platform but misses the mark in key areas around content insights. Customers that use GA incorporate Parse.ly into their workflow as the source of truth for content insights.…
Andrew ButlerJune 3, 2022
Visitors to your website are trying your company out to see if your products are the right fit. If your wardrobe of content is a disorganized mess, with your button-down shirt of a blog post…
Andrew ButlerMay 27, 2022
Today, content marketers and creators have two key objectives: get their content noticed and drive growth for their business. Content data is central to both, as content must resonate with customers, attract the right audiences,…
Andrew ButlerMay 12, 2022
What is evergreen content? Why should I care about evergreen content? What can my organization do with evergreen content? How do I find evergreen content? What is evergreen content? Online content has a three-day lifespan…
Andrew ButlerMay 6, 2022
Imagine Nike without their tagline “Just do it” or Apple without their signature bold-and-innovative-yet-approachable personality. These companies’ brand voices are instantly recognizable and have helped catapult their brand presence to the masses, successfully reaching their…
Andrew ButlerApril 22, 2022
A strong, clear, and consistent brand voice helps establish trust and an emotional connection with customers. Yet, companies often address this vital piece of their overall brand in an informal or offhand way. Guidelines about…
Andrew ButlerApril 11, 2022
