The best word count for your web page depends on the type of piece, your audience, and many other factors. Ask three different marketers what the best word count is for an article, blog post,…
Andrew ButlerJanuary 23, 2023
From the Parse.ly Content Helper and recirculation rate to the Bottom Listings Report, Parse.ly released many exciting and helpful new features in 2022. In case you missed any, here’s a summary of what’s new with…
Andrew ButlerJanuary 19, 2023
When you log into your analytics tool, you probably see things like exit rate percentage and traffic sources, scratch your head and wonder, “What do all of these mean? Which ones should I actually use…
Kayla BurnsJanuary 13, 2023
Audience segmentation helps you understand the behavior of specified user groups within your readership so you can tailor your content strategy to their needs and preferences. If you're making assumptions about your readers as a…
Laura KalnickyJanuary 9, 2023
Content analytics can be hard, but they don’t have to be. In a recent webinar with Content Marketing Institute, Parse.ly’s Strategy and Education Manager, Stephanie Schwartz, shared advice on driving revenue with content by using…
Kayla BurnsJanuary 5, 2023
Editorial teams at media organizations who are serious about hitting their business goals and objectives while engaging readers need proactive, strategic data at their disposal. What they don’t need are reactive, distracting features and metrics…
Greg OgarrioJanuary 2, 2023
Analytically speaking, it’s been a big and bright year for content. That’s why we’re excited to share our favorite pieces published in 2022, including: Content highlights from Parse.ly customers Top-performing Parse.ly marketing content Top-performing Parse.ly…
Kayla BurnsDecember 15, 2022
Today we’re excited to announce a major upgrade to Parse.ly’s Content API recommendations system. Interested in a demo of our Content API? Click here. If you're a customer of the API and want to get…
Conrad LeeDecember 8, 2022
As the person who trains Parse.ly customers, I get a lot of questions from writers and editors about reports. What kind of reports should my team be pulling? How often should we be running reports?…
Stephanie SchwartzDecember 7, 2022
A content marketer plays an important role within a company’s digital marketing team. They plan, create, and share relevant and useful content with a target audience. They market this content to help audiences make important…
Andrew ButlerDecember 5, 2022
