Today, content marketers and creators have two key objectives: get their content noticed and drive growth for their business. Content data is central to both, as content must resonate with customers, attract the right audiences,...
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What is evergreen content? Why should I care about evergreen content? What can my organization do with evergreen content? How do I find evergreen content? What is evergreen content? Online content has a three-day lifespan…
Imagine Nike without their tagline “Just do it” or Apple without their signature bold-and-innovative-yet-approachable personality. These companies’ brand voices are instantly recognizable and have helped catapult their brand presence to the masses, successfully reaching their...
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A strong, clear, and consistent brand voice helps establish trust and an emotional connection with customers. Yet, companies often address this vital piece of their overall brand in an informal or offhand way. Guidelines about…
For a marketer in today's ever-evolving space, the current conclusion is the same whether your team includes dozens of experts or you're part of a savvy duo: You need to create marketing videos if you...
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Seventy percent of marketers today actively invest in content marketing, but that doesn’t mean they’re doing it effectively. They may lack a content strategy or ignore the importance of an editorial plan. A common misconception...
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In a digital world, content marketers are under tremendous pressure to produce more—more content on more channels for more products and more audiences. It can be exhausting to maintain a healthy stream of quality content…
As a content marketer, do you ask yourself, what am I going to do this year that’s different and better than last year? How am I going to provide value to my audience? How am…
Heading into 2022, we wanted to learn more about content marketing trends—what challenges content marketers are facing, what’s working for them, and what’s not. With that in mind, we launched a detailed survey to marketers...
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CMO or content creator, you already know that content matters like never before. Everyone wants to do more content, on more channels, and understand how that content is impacting their business. We recently polled more...
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