B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content can come in many formats, such as blog posts, videos, and webinars.] Content…
Andrew ButlerJuly 21, 2022
Almost half of content marketers don’t know how their content is performing, according to our latest research. This tells us three things: Content is published and then promptly forgotten. Data collected from legacy analytics tools…
Kayla BurnsJuly 12, 2022
Real-time content analysis is essential for staying on top of rapidly evolving news and trends. It helps you see when an article is taking off and when there’s buzz around your stories. Ultimately, real-time content…
Andrew ButlerJuly 7, 2022
When it comes to analytics, usership is the only metric that matters. Zuora’s CEO, Tien Tzuo, explains what usership is in very simple terms: “Start paying attention to consumption, as opposed to unit sales. Miles…
Doyle IrvinJuly 1, 2022
Personalized content is a method of tailoring digital content to an individual reader based on the data a company has gathered on them. Personalizing content enables businesses to speak to a reader in relevant terms…
Andrew ButlerJune 23, 2022
The sales team wants a new case study. The company president files in and states she heard video is the way of the content future. Everyone has an ask. They’re all good ideas, but they…
Andrew ButlerJune 14, 2022
Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. After that…
Andrew ButlerJune 9, 2022
Google Analytics (GA) is a robust analytics platform but misses the mark in key areas around content insights. Customers that use GA incorporate Parse.ly into their workflow as the source of truth for content insights.…
Andrew ButlerJune 3, 2022
Visitors to your website are trying your company out to see if your products are the right fit. If your wardrobe of content is a disorganized mess, with your button-down shirt of a blog post…
Andrew ButlerMay 27, 2022
Today, content marketers and creators have two key objectives: get their content noticed and drive growth for their business. Content data is central to both, as content must resonate with customers, attract the right audiences,…
Andrew ButlerMay 12, 2022
