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Data Stories Featured Parse.ly Culture Parse.ly Tips

Content Analytics Shouldn’t Be Scary: A Letter to Journalists

Since joining Parse.ly in 2011, I've heard tons of stories from journalists, audience developers, analysts, marketers, and product teams about how data insights have helped them succeed in their roles. Oh, there's still the occasional…

John LevittMay 30, 2023

Content Today Partnerships

Leveraging Subject Matter Experts and AI Tools: The Future of Content Creation

Written by Michael MacMillan, Principal Consultant at Parse.ly partner MacMillan Search In today's ever-evolving landscape of search engine optimization (SEO) and content marketing, businesses are perpetually seeking innovative ways to create compelling, authentic, and valuable…

Michael MacMillanMay 23, 2023

Parse.ly Tech Parse.ly Tips

How Our Marketing Team Uses Parse.ly: An Inside Look

The Parse.ly marketing team practices what we preach. Each of us uses Parse.ly every day to make data-driven decisions and inform our content strategy. In our Inside Look webinar, Demand Gen Manager Rebecca Allen and…

Kayla MehojahMay 9, 2023

Analytics That Matter Changelog Parse.ly Tech

New Parse.ly Features: Campaigns and Goals now viewable in the Overview

Parse.ly is excited to announce an update to Overview that we think you’ll find useful: now, you can set your Overview screen to show both Goals and Campaigns by default. In this blog, we cover…

Doyle IrvinApril 20, 2023

Analytics That Matter Content Today Parse.ly Tips

How to Sell More Sponsored Content Using Data

An estimated $679 billion will be spent on advertising in 2023, much of it comprising native ads and sponsored content. And that number will only continue to grow in the coming years. Behind those numbers…

Kayla MehojahApril 18, 2023

Featured Parse.ly Tech

Parse.ly Product Guide: Everything You Need to Know

Parse.ly has three core products that help your business create more engaging, content-driven experiences with data. These products are: Analytics Dashboard: The accessible dashboard that everyone on your team can use to understand content performance.…

Kayla MehojahApril 11, 2023

Analytics That Matter Parse.ly Tech Parse.ly Tips

Why Backstage Relies on Parse.ly’s Change in Metadata Detection

Do you have a page on your website that you update regularly? This can cause problems when reporting on its performance, because the content changes. Imagine you're an editor who has spent the month re-tagging…

Andrew ButlerApril 3, 2023

Analytics That Matter Data Stories Parse.ly Tech Parse.ly Tips

5 Steps for Measuring AI Content Performance

Artificial Intelligence (AI) is transforming the world of content creation. With more AI-assisted content generation tools dotting the martech landscape, it's crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine…

Kayla MehojahMarch 30, 2023

Changelog Parse.ly Tech

New Feature: Easily create PDFs of what you’re looking at in Parse.ly

We’re thrilled to announce a new feature in the Parse.ly Dashboard that allows you to easily create PDFs of precisely what you’re looking at in the dashboard. We are calling this feature “Print,” and you’ll…

Doyle IrvinMarch 29, 2023

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