Readers judge content like they would a loaf of bread at the grocery store—the fresher, the better. The same goes for search engines and their algorithms. So, what does that mean for your content strategy?…
Andrew ButlerSeptember 16, 2021
Today’s always-on digital climate brings a seismic shift to a quickly evolving market and accelerated meaningful shifts in customer behavior. Customers are increasingly interested in engaging with brands and the competition for their attention has…
Andrew ButlerSeptember 10, 2021
Content teams have so much on their plates, from creating the content to actually bringing leads to their website. What if there was a way to escape that content treadmill, which demands publishing brand new…
Andrew ButlerSeptember 3, 2021
When Gannett merged with Gatehouse Media in 2019, they faced the challenge of standardizing systems and processes as the two groups became one. A top priority in the wake of the merger was to determine…
Andrew ButlerAugust 26, 2021
Bottom-of-funnel, decision-stage content is all about generating revenue. It should help guide your audience across the finish line into making a purchase, and repeat purchases. However, this type of content can lose its punch when…
Andrew ButlerAugust 12, 2021
Bottom-of-funnel gets a lot of the attention in The Content Marketer’s Funnel. It’s where all the sales and bottom-line revenue happens. But bottom-of-funnel content can’t help you make a single sale without a healthy mid-funnel…
Andrew ButlerAugust 5, 2021
Table of Contents Understand content marketing for top of the funnel Incorporate multiple channels in marketing funnel stages Do your keyword homework Don’t forget about tracking metrics Build successful marketing funnel stages When we talk…
Andrew ButlerJuly 29, 2021
If you've been working in marketing for a while, you know that it's no longer enough to be siloed in the ways you think about content. As marketers we need to be working outside our…
Andrew ButlerJuly 23, 2021
Google Analytics (GA) is a robust analytics platform but misses the mark in key areas around content insights. Customers that use GA incorporate Parse.ly into their workflow as the source of truth for content insights.…
Andrew ButlerJune 24, 2021
It should come as no surprise to anyone in content marketing that the Google algorithms are in a state of continuous change. Updates emerge constantly, and marketers who want to maintain momentum and brand searchability must…
Rebecca AllenJune 16, 2021