Google Analytics (GA) is a robust analytics platform but misses the mark in key areas around content insights. Customers that use GA incorporate Parse.ly into their workflow as the source of truth for content insights.…
Parse.lyJune 24, 2021
It should come as no surprise to anyone in content marketing that the Google algorithms are in a state of continuous change. Updates emerge constantly, and marketers who want to maintain momentum and brand searchability must…
Rebecca AllenJune 16, 2021
When we launched Content Conversions, our customers quickly surfaced that we had a gap in our attribution models. Parse.ly could give credit to the first page seen, the last page seen, and all the…
Melissa BierlyJune 15, 2021
Last week, Parse.ly's Head of Marketing, Dave Cardiel, and Demand Generation Manager, Rebecca Allen, joined MURAL's Social Media Manager, Sarah Parker, for a webinar to address the challenge of learning to swim in a sea of data. …
Andrew ButlerJune 8, 2021
The Scene: Monthly Marketing Operations Review “So what is the total marketing contribution our content strategy is giving to the business?” I paused. I was about five slides into my monthly marketing operational deck, thinking…
David CardielMay 30, 2021
5 Places to Source Data for Better Data-Driven Content The most powerful pieces of content are informed by data—not just a hunch. In an internet full of content—plentiful fluff pieces, sources without citations, and simple…
Andrew ButlerMay 12, 2021
Creating and implementing a robust tagging strategy is one of the best ways to help you understand your content performance. Tags can be used to categorize your content in almost any way—by its subject matter,…
Melissa BierlyMay 4, 2021
Tags are some of the most useful metadata an analyst can have -- and some of the most frustrating. Tags can be a wonderful way to organize content if done well, but when applied sporadically…
Stephanie Schwartz and Andrew ButlerApril 30, 2021
Last week, WordPress VIP's CEO, Nick Gernert, Parse.ly's Co-Founder, Sachin Kamdar, and Microsoft's Sr. Communications Manager, Will Tuttle, sat down for a webinar to talk about Parse.ly joining WPVIP and how we're working together now…
Andrew ButlerApril 15, 2021
I had the opportunity to speak at AdWeek's 2021 Elevate Performance marketing conference. The overarching theme: In a year that's been marked by an acceleration of personalized, targeted marketing via innovations in mar tech,…
David CardielApril 2, 2021