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Content Today Featured

Unveiling the Future of Marketing Technology: Insights from the Martech Trends 2023 Report

In the dynamic and transformative landscape of digital marketing, staying ahead of the curve requires a deep understanding of the evolving tools and strategies that shape the industry. Our recently released Content Matters: Martech Trends…

Andrew ButlerSeptember 12, 2023

Parse.ly Tech Parse.ly Tips

3 Main Problems With GA4 and How to Avoid Them

There’s a lot to unpack with the shift from Universal Analytics (UA) to Google Analytics 4 (GA4). While GA4 boasts fresh features and a new approach, some inconsistencies have left many marketers scratching their heads.…

Kayla MehojahAugust 23, 2023

Content Today Featured

Apple is Making Tracking Harder: What Parse.ly Users Can Expect

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. Here, tech…

Kayla MehojahAugust 3, 2023

Changelog Featured Parse.ly Tech

Feature Announcement: Conversion Rate

Not all content gets distributed equally, and there’s a high chance you have some under-the-radar content that could perform very well if given a bigger spotlight. Finding those hits used to be difficult—but now, with…

Doyle IrvinJuly 12, 2023

Content Today Parse.ly Tips

6 Ways to Optimize Omnichannel Engagement With Analytics

In the digital content landscape, one strategy reigns supreme: omnichannel engagement. We've seen firsthand how powerful this approach is. But harnessing its full potential requires an understanding of how analytics play a pivotal role in…

Kayla MehojahJune 27, 2023

Data Stories Featured Parse.ly Culture Parse.ly Tips

Content Analytics Shouldn’t Be Scary: A Letter to Journalists

Since joining Parse.ly in 2011, I've heard tons of stories from journalists, audience developers, analysts, marketers, and product teams about how data insights have helped them succeed in their roles. Oh, there's still the occasional…

John LevittMay 30, 2023

Content Today Partnerships

Leveraging Subject Matter Experts and AI Tools: The Future of Content Creation

Written by Michael MacMillan, Principal Consultant at Parse.ly partner MacMillan Search In today's ever-evolving landscape of search engine optimization (SEO) and content marketing, businesses are perpetually seeking innovative ways to create compelling, authentic, and valuable…

Michael MacMillanMay 23, 2023

Parse.ly Tech Parse.ly Tips

How Our Marketing Team Uses Parse.ly: An Inside Look

The Parse.ly marketing team practices what we preach. Each of us uses Parse.ly every day to make data-driven decisions and inform our content strategy. In our Inside Look webinar, Demand Gen Manager Rebecca Allen and…

Kayla MehojahMay 9, 2023

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