“Google Analytics is free, so we’ll keep using it and get rid of other tools.” As marketing and media teams evaluate budgets and trim costs, that’s often the first out-the-gate suggestion. In reality, relying solely…
Kayla MehojahMarch 28, 2023
Socrates famously said, “The unexamined life is not worth living.” Socrates would have loved using Parse.ly and WordPress. Every year, companies and marketers get more savvy about the kinds of content data they collect, how…
Greg OgarrioMarch 23, 2023
Content strategy has evolved. Journalists, editors, and marketers need multi-faceted analytics to compete in today’s content landscape. Understanding where your audience is coming from, what content they are engaging with, and what influences conversion is…
Andrew ButlerMarch 21, 2023
News headlines teem with stories of massive tech company layoffs. But while concerns about the economy and the looming recession have driven many to make cuts, trends identified by WordPress VIP’s Content Matters 2023 Report…
Andrew ButlerFebruary 21, 2023
Today, readers are bombarded with more content than they could consume in a lifetime. And their attention spans, along with news cycles, are getting shorter. With so much information flying around at such a fast…
Andrew ButlerFebruary 16, 2023
Managing a digital newsroom is hard work. It’s tough to manage the sheer volume of content published by scores of writers, let alone evaluate performance for each of them, stay on track with goals, and…
Kayla MehojahFebruary 14, 2023
Do you ever edit your content after you’ve published it? Parse.ly has made it easy to update your analytics on a changed article—so if you’ve changed your title, the post author, tags, and other metadata…
Daniela BlochFebruary 2, 2023
The best word count for your web page depends on the type of piece, your audience, and many other factors. Ask three different marketers what the best word count is for an article, blog post,…
Andrew ButlerJanuary 23, 2023
From the Parse.ly Content Helper and recirculation rate to the Bottom Listings Report, Parse.ly released many exciting and helpful new features in 2022. In case you missed any, here’s a summary of what’s new with…
Andrew ButlerJanuary 19, 2023
When you log into your analytics tool, you probably see things like exit rate percentage and traffic sources, scratch your head and wonder, “What do all of these mean? Which ones should I actually use…
Kayla MehojahJanuary 13, 2023