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Content Today Parse.ly Tech Parse.ly Tips

Using Real-Time Data: Why It Matters and How to Do It

Today, readers are bombarded with more content than they could consume in a lifetime. And their attention spans, along with news cycles, are getting shorter. With so much information flying around at such a fast…

Andrew ButlerFebruary 16, 2023

Data Stories Parse.ly Tech Parse.ly Tips

3 Ways to Improve Newsroom Management

Managing a digital newsroom is hard work. It’s tough to manage the sheer volume of content published by scores of writers, let alone evaluate performance for each of them, stay on track with goals, and…

Kayla MehojahFebruary 14, 2023

Analytics That Matter Changelog Parse.ly Tech

Introducing Changes to Metadata Detection

Do you ever edit your content after you’ve published it? Parse.ly has made it easy to update your analytics on a changed article—so if you’ve changed your title, the post author, tags, and other metadata…

Daniela BlochFebruary 2, 2023

Analytics That Matter Parse.ly Tech Parse.ly Tips

What Is the Ideal Word Count for Articles and Other Pieces of Content?

The best word count for your web page depends on the type of piece, your audience, and many other factors. Ask three different marketers what the best word count is for an article, blog post,…

Andrew ButlerJanuary 23, 2023

Analytics That Matter Changelog Parse.ly Tech Parse.ly Tips

Catching Up With Parse.ly’s 2022 Feature Releases

From the Parse.ly Content Helper and recirculation rate to the Bottom Listings Report, Parse.ly released many exciting and helpful new features in 2022. In case you missed any, here’s a summary of what’s new with…

Andrew ButlerJanuary 19, 2023

Analytics That Matter Data Stories Parse.ly Tips

The Most Important Metrics That Matter for Content

When you log into your analytics tool, you probably see things like exit rate percentage and traffic sources, scratch your head and wonder, “What do all of these mean? Which ones should I actually use…

Kayla MehojahJanuary 13, 2023

Analytics That Matter Parse.ly Tech Parse.ly Tips

3 Ways To Use Audience Segmentation To Fine-Tune Your Content Strategy

Audience segmentation helps you understand the behavior of specified user groups within your readership so you can tailor your content strategy to their needs and preferences. If you're making assumptions about your readers as a…

Laura KalnickyJanuary 9, 2023

Analytics That Matter Parse.ly Tech

Creating Pipeline from Content: How to Drive Revenue With Content Analytics

Content analytics can be hard, but they don’t have to be. In a recent webinar with Content Marketing Institute, Parse.ly’s Strategy and Education Manager, Stephanie Schwartz, shared advice on driving revenue with content by using…

Kayla MehojahJanuary 5, 2023

Analytics That Matter Parse.ly Tech Parse.ly Tips

Why Parse.ly Is a Better Choice for Media Orgs When It Comes to Content Analytics

Editorial teams at media organizations who are serious about hitting their business goals and objectives while engaging readers need proactive, strategic data at their disposal. What they don’t need are reactive, distracting features and metrics…

Greg OgarrioJanuary 2, 2023

All posts

Top 5 Content Marketing Trends for 2023

Using Real-Time Data: Why It Matters and How to Do It

3 Ways to Improve Newsroom Management

Introducing Changes to Metadata Detection

What Is the Ideal Word Count for Articles and Other Pieces of Content?

Catching Up With Parse.ly’s 2022 Feature Releases

The Most Important Metrics That Matter for Content

3 Ways To Use Audience Segmentation To Fine-Tune Your Content Strategy

Creating Pipeline from Content: How to Drive Revenue With Content Analytics

Why Parse.ly Is a Better Choice for Media Orgs When It Comes to Content Analytics

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