
Content marketing is an ever-changing field. Google algorithms are constantly evolving. Trends rise and fall. So how does a content marketer keep up? One of the best ways is reading and following trusted industry blogs….
Content marketing is an ever-changing field. Google algorithms are constantly evolving. Trends rise and fall. So how does a content marketer keep up? One of the best ways is reading and following trusted industry blogs….
There is so much content circulating online that an astonishing 91% is never seen. Content saturation negatively affects businesses and poses a challenge for content marketers whose job is to make sure their content gets…
If you’ve published content online, you’ve probably used an analytics platform or equivalent like Google Analytics to monitor how it performs. However, despite the ubiquity of Google Analytics, the platform wasn’t built for content marketers…
The events of 2020 brought dramatic changes to all of our lives, especially in the way we connect and do business. The massive shift to digital-first and digital-only interactions gained serious momentum when lockdowns were…
A new vulnerability for Apache Log4j, a popular logging library for the Java programming language, was disclosed on December 9, 2021. A proof-of-concept was posted to a Github repository and on Twitter. The CTO of…
What is content marketing ROI? Content marketing ROI (return on investment) measures the revenue your business earns compared with what you spent on your content marketing efforts. ROI from content marketing has been notoriously difficult…
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