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Analytics That Matter Content Today Data Stories Featured

[WEBINAR RECAP] Converting Content to Cold Hard Cash

Content is quickly becoming marketing's top money-making channel in today's digital landscape. No matter what form it takes, whether it's ebooks, articles, help docs or blog posts, teams are focusing more and more on using…

Andrew ButlerFebruary 24, 2021

Content Today Featured

Parse.ly + WordPress VIP are joining forces!

Today we're pleased to announce that Parse.ly will be joining WPVIP, the leading provider of enterprise WordPress and part of Automattic's suite of innovative brands. Everyone at Parse.ly is coming over to WordPress VIP and…

Sachin KamdarFebruary 5, 2021

Parse.ly Tips

Organize Your Content For 2021

Hi there! Thanks for stopping by the blog. A quick intro about myself. I'm Rebecca, Parse.ly's new Demand Gen Manager. I joined the team at the start of this year and am excited…

Rebecca AllenFebruary 3, 2021

Content Today Featured

[WEBINAR RECAP] 4 Marketing Leaders Share their 2021 Content Strategy

Eighty-eight percent of your prospective customers are researching your company before they ever contact you, and they're doing that through the content you put out online. What are you doing to make sure you're getting…

Andrew ButlerJanuary 28, 2021

Content Today Featured Parse.ly Tips

How to Get Budget for your Content Strategy (in case you forgot to ask)

Planning season is over content marketers. Did you remember to budget for everything? Let me ask you this, are you about to break out the bold boxing gloves to go a few rounds with leadership,…

David CardielJanuary 21, 2021

Analytics That Matter Content Today Featured

What is Content Quality & How Do You Measure It?

Marketers and publishers use plenty of metrics to gauge content quality—site traffic, for example, and search rankings. But here's the thing: neither of those metrics really speaks to content quality. Content that drives a ton…

David CardielJanuary 13, 2021

Analytics That Matter

Understanding Direct Traffic: What It Is & How to Decode It

There's a big blind spot in the world of content analytics: direct traffic. Marketers often don't know the source(s) of their direct traffic, which leaves them a bit powerless. They can't determine how to attract…

Aakash ShahDecember 28, 2020

Analytics That Matter

Measuring the ROI of Content Marketing with True Engagement Metrics

Return on investment (ROI) from content marketing efforts is notoriously difficult for marketers to measure and track. To generate return on investment over time, content depends on a series of micro conversions—from newsletter sign-ups to…

Aakash ShahDecember 21, 2020

Analytics That Matter Featured

What Is Bounce Rate? Why This Common Metric Doesn’t Matter & What You Should Use Instead

Just because a metric is easy to find doesn't make it helpful or actionable for a content marketer. Bounce rate is an example of such a metric, often tracked by content marketers in Google Analytics.…

David CardielDecember 15, 2020

Analytics That Matter Content Today Data Stories Featured

[WEBINAR RECAP] How to Prove the Value of your Content

In the world of endless digital noise we live in, proving the true value of your content is more important than ever. Whether you're creating a blog, an ebook, an article, or a video, you…

Andrew ButlerNovember 30, 2020

Parse.ly + WordPress VIP are joining forces!

Organize Your Content For 2021

[WEBINAR RECAP] 4 Marketing Leaders Share their 2021 Content Strategy

How to Get Budget for your Content Strategy (in case you forgot to ask)

What is Content Quality & How Do You Measure It?

Understanding Direct Traffic: What It Is & How to Decode It

Measuring the ROI of Content Marketing with True Engagement Metrics

What Is Bounce Rate? Why This Common Metric Doesn’t Matter & What You Should Use Instead

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