Just because a metric is easy to find doesn't make it helpful or actionable for a content marketer. Bounce rate is an example of such a metric, often tracked by content marketers in Google Analytics.…
David CardielDecember 15, 2020
In the world of endless digital noise we live in, proving the true value of your content is more important than ever. Whether you're creating a blog, an ebook, an article, or a video, you…
Andrew ButlerNovember 30, 2020
If you've ever published content online, you've likely used Google Analytics to monitor how it performs. But, despite the ubiquity of Google Analytics, the platform wasn't built for content marketers or publishers. The tool doesn't…
David CardielNovember 16, 2020
We can all agree that this year has brought a TON of unforeseen challenges to the workplace, but at Parse.ly we believe that making sense of your content analytics shouldn't be one of them. With…
David CardielNovember 4, 2020
You know what they say about opinions — everyone has one. And when it comes to your content pieces, sure, opinions are helpful. But objective data? That's indisputable. Objective data tells you, without a shadow…
David CardielOctober 28, 2020
Last week Parse.ly's CEO and Co-Founder, Sachin Kamdar, and Co-Founder and Head of Marketing at Gradient Works, Jenn Deering Davis, caught up on a webinar focusing on The Audience Journey and How to Craft Content…
David CardielOctober 16, 2020
We know that it isn't easy to make your content successful. But we also know that when it works, content can be the best way to drive your business forward. We've built a content…
Melissa BierlyOctober 14, 2020
In 2017, Forbes told us that content will always be king and three years later, its reign has only gotten stronger. Now more than ever, brands are concentrating on content marketing, investors are piling cash…
David CardielOctober 7, 2020
Why do we tag content? At their core, tags exist to group and categorize content. Tags make it easy to house content under an umbrella label so we can say things like "All of these…
Melissa BierlyOctober 2, 2020
Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as "direct." Dark traffic…
Aakash ShahAugust 12, 2020