All Posts

Analytics That Matter Parse.ly Tech Parse.ly Tips

3 Ways To Use Audience Segmentation To Fine-Tune Your Content Strategy

Audience segmentation helps you understand the behavior of specified user groups within your readership so you can tailor your content strategy to their needs and preferences. If you're making assumptions about your readers as a…

Laura KalnickyJanuary 9, 2023

Analytics That Matter Parse.ly Tech

Creating Pipeline from Content: How to Drive Revenue With Content Analytics

Content analytics can be hard, but they don’t have to be. In a recent webinar with Content Marketing Institute, Parse.ly’s Strategy and Education Manager, Stephanie Schwartz, shared advice on driving revenue with content by using…

Kayla MehojahJanuary 5, 2023

Analytics That Matter Parse.ly Tech Parse.ly Tips

Why Parse.ly Is a Better Choice for Media Orgs When It Comes to Content Analytics

Editorial teams at media organizations who are serious about hitting their business goals and objectives while engaging readers need proactive, strategic data at their disposal. What they don’t need are reactive, distracting features and metrics…

Greg OgarrioJanuary 2, 2023

Content Today Featured

Showcasing the Top Content of 2022

Analytically speaking, it’s been a big and bright year for content. That’s why we’re excited to share our favorite pieces published in 2022, including: Content highlights from Parse.ly customers Top-performing Parse.ly marketing content Top-performing Parse.ly…

Kayla MehojahDecember 15, 2022

Changelog Parse.ly Tech

Cutting Edge AI Powering Major Update to Parse.ly’s Content Recommendations API

Updated April 2023 If you're already a customer of the API and want to get straight to implementation, read the knowledge base article. The majority of this post is a technical walkthrough of fairly advanced…

Conrad LeeDecember 8, 2022

Analytics That Matter Parse.ly Tech Parse.ly Tips

3 Analytics Reports Every Writer Should Be Using

As the person who trains Parse.ly customers, I get a lot of questions from writers and editors about reports. What kind of reports should my team be pulling? How often should we be running reports?…

Stephanie SchwartzDecember 7, 2022

Analytics That Matter Content Today Parse.ly Tips

What Is A Content Marketer?

A content marketer plays an important role within a company’s digital marketing team. They plan, create, and share relevant and useful content with a target audience. They market this content to help audiences make important…

Andrew ButlerDecember 5, 2022

Analytics That Matter Changelog Parse.ly Tech Parse.ly Tips

Introducing Comparisons: Easy Context for Content, Author, and Topic Performance

We’re excited to announce comparisons—comparison mode and author/section comparisons—in the Parse.ly dashboard. These features make it easy to see the “before and after” impact of your work and contextualize trends in your content performance. Numbers…

Andrew ButlerNovember 22, 2022

Analytics That Matter Parse.ly Tech Parse.ly Tips

UTM Best Practices for Content Campaigns

You have a great piece of content. It’s driving pageviews, pulling leads, checking all the boxes. There’s one problem: you have no idea where traffic is coming from. This means you’ll have a hard time…

Kayla MehojahNovember 2, 2022

Parse.ly Culture

Content Marketing Mistakes That Haunt

Everyone makes mistakes, but none are quite as visible (and funny) as the ones made in marketing. Commiserating over our own content marketing mistakes over the years, we thought, “Hey, I bet we’re not the…

Kayla MehojahOctober 26, 2022

All posts

3 Ways To Use Audience Segmentation To Fine-Tune Your Content Strategy

Creating Pipeline from Content: How to Drive Revenue With Content Analytics

Why Parse.ly Is a Better Choice for Media Orgs When It Comes to Content Analytics

Showcasing the Top Content of 2022

Cutting Edge AI Powering Major Update to Parse.ly’s Content Recommendations API

3 Analytics Reports Every Writer Should Be Using

What Is A Content Marketer?

Introducing Comparisons: Easy Context for Content, Author, and Topic Performance

UTM Best Practices for Content Campaigns

Content Marketing Mistakes That Haunt

Resources

Platform

Company