Analytics That Matter Archives

Analytics That Matter Changelog Parse.ly Tech

New Parse.ly Features: Campaigns and Goals now viewable in the Overview

Parse.ly is excited to announce an update to Overview that we think you’ll find useful: now, you can set your Overview screen to show both Goals and Campaigns by default. In this blog, we cover…

Doyle IrvinApril 20, 2023

Analytics That Matter Content Today Parse.ly Tips

How to Sell More Sponsored Content Using Data

An estimated $679 billion will be spent on advertising in 2023, much of it comprising native ads and sponsored content. And that number will only continue to grow in the coming years. Behind those numbers…

Kayla MehojahApril 18, 2023

Analytics That Matter Parse.ly Tech Parse.ly Tips

Why Backstage Relies on Parse.ly’s Change in Metadata Detection

Do you have a page on your website that you update regularly? This can cause problems when reporting on its performance, because the content changes. Imagine you're an editor who has spent the month re-tagging…

Andrew ButlerApril 3, 2023

Analytics That Matter Data Stories Parse.ly Tech Parse.ly Tips

5 Steps for Measuring AI Content Performance

Artificial Intelligence (AI) is transforming the world of content creation. With more AI-assisted content generation tools dotting the martech landscape, it's crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine…

Kayla MehojahMarch 30, 2023

Analytics That Matter Parse.ly Tech Parse.ly Tips

Using Real-Time Data: Why It Matters and How to Do It

Today, readers are bombarded with more content than they could consume in a lifetime. And their attention spans, along with news cycles, are getting shorter. With so much information flying around at such a fast…

Andrew ButlerFebruary 16, 2023

Analytics That Matter Changelog Parse.ly Tech

Introducing Changes to Metadata Detection

Do you ever edit your content after you’ve published it? Parse.ly has made it easy to update your analytics on a changed article—so if you’ve changed your title, the post author, tags, and other metadata…

Daniela BlochFebruary 2, 2023

Analytics That Matter Parse.ly Tech Parse.ly Tips

What Is the Ideal Word Count for Articles and Other Pieces of Content?

The best word count for your web page depends on the type of piece, your audience, and many other factors. Ask three different marketers what the best word count is for an article, blog post,…

Andrew ButlerJanuary 23, 2023

Analytics That Matter Changelog Parse.ly Tech Parse.ly Tips

Catching Up With Parse.ly’s 2022 Feature Releases

From the Parse.ly Content Helper and recirculation rate to the Bottom Listings Report, Parse.ly released many exciting and helpful new features in 2022. In case you missed any, here’s a summary of what’s new with…

Andrew ButlerJanuary 19, 2023

Analytics That Matter Data Stories Parse.ly Tips

The Most Important Metrics That Matter for Content

When you log into your analytics tool, you probably see things like exit rate percentage and traffic sources, scratch your head and wonder, “What do all of these mean? Which ones should I actually use…

Kayla MehojahJanuary 13, 2023

Analytics That Matter Parse.ly Tech Parse.ly Tips

3 Ways To Use Audience Segmentation To Fine-Tune Your Content Strategy

Audience segmentation helps you understand the behavior of specified user groups within your readership so you can tailor your content strategy to their needs and preferences. If you're making assumptions about your readers as a…

Laura KalnickyJanuary 9, 2023

Analytics That Matter Parse.ly Tech

Creating Pipeline from Content: How to Drive Revenue With Content Analytics

Content analytics can be hard, but they don’t have to be. In a recent webinar with Content Marketing Institute, Parse.ly’s Strategy and Education Manager, Stephanie Schwartz, shared advice on driving revenue with content by using…

Kayla MehojahJanuary 5, 2023

Analytics That Matter

New Parse.ly Features: Campaigns and Goals now viewable in the Overview

How to Sell More Sponsored Content Using Data

Why Backstage Relies on Parse.ly’s Change in Metadata Detection

5 Steps for Measuring AI Content Performance

Using Real-Time Data: Why It Matters and How to Do It

Introducing Changes to Metadata Detection

What Is the Ideal Word Count for Articles and Other Pieces of Content?

Catching Up With Parse.ly’s 2022 Feature Releases

The Most Important Metrics That Matter for Content

3 Ways To Use Audience Segmentation To Fine-Tune Your Content Strategy

Creating Pipeline from Content: How to Drive Revenue With Content Analytics

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