In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. The first is the removal of real-time data updates, and the second is the removal of many attribution models.…
Doyle IrvinNovember 16, 2023
In the lightning-paced world of digital media, viral content can be a game-changer. It has the potential to significantly boost your reach, engagement, and brand awareness. But creating viral content is not merely an exercise…
Kayla MehojahJuly 25, 2023
Parse.ly is excited to announce an update to Overview that we think you’ll find useful: now, you can set your Overview screen to show both Goals and Campaigns by default. In this blog, we cover…
Doyle IrvinApril 20, 2023
An estimated $679 billion will be spent on advertising in 2023, much of it comprising native ads and sponsored content. And that number will only continue to grow in the coming years. Behind those numbers…
Kayla MehojahApril 18, 2023
Do you have a page on your website that you update regularly? This can cause problems when reporting on its performance, because the content changes. Imagine you're an editor who has spent the month re-tagging…
Andrew ButlerApril 3, 2023
Artificial Intelligence (AI) is transforming the world of content creation. With more AI-assisted content generation tools dotting the martech landscape, it's crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine…
Kayla MehojahMarch 30, 2023
Today, readers are bombarded with more content than they could consume in a lifetime. And their attention spans, along with news cycles, are getting shorter. With so much information flying around at such a fast…
Andrew ButlerFebruary 16, 2023
Do you ever edit your content after you’ve published it? Parse.ly has made it easy to update your analytics on a changed article—so if you’ve changed your title, the post author, tags, and other metadata…
Daniela BlochFebruary 2, 2023
The best word count for your web page depends on the type of piece, your audience, and many other factors. Ask three different marketers what the best word count is for an article, blog post,…
Andrew ButlerJanuary 23, 2023
From the Parse.ly Content Helper and recirculation rate to the Bottom Listings Report, Parse.ly released many exciting and helpful new features in 2022. In case you missed any, here’s a summary of what’s new with…
Andrew ButlerJanuary 19, 2023
When you log into your analytics tool, you probably see things like exit rate percentage and traffic sources, scratch your head and wonder, “What do all of these mean? Which ones should I actually use…
Kayla MehojahJanuary 13, 2023