Editor's Note: This post is based on a presentation by Adam Felder, associate director of analytics for Atlantic Media, as part of a webinar hosted by Publishing Executive. A recurring anthem in digital analytics is…
Allie VanNestJanuary 11, 2016
When it comes to discussing the future of digital media, there are a few voices that the industry looks to (with good reason!) like Ken Doctor, Mathew Ingram, Lucia Moses, and others. But what do…
Allie VanNestDecember 7, 2015
Parse.ly's latest Authority Report revealed that social media, not search, brought more readers to the top news stories of 2015. This trend extended beyond the most-read stories: our quarterly review of the top sources of…
Allie VanNestDecember 4, 2015
Black Friday is the biggest shopping day of the year, and the traditional start of the holiday season. Chances are, the merchants that you are planning to visit this Friday are on your radar because…
Allie VanNestNovember 25, 2015
How did readers discover the top news of 2015? For the biggest news stories this year, social media traffic dominated search referrals within the Parse.ly network of more than 400 media sites. (click to tweet)…
Allie VanNestNovember 20, 2015
In his book, The Signal and the Noise, statistician and writer Nate Silver said we live in an age where the volume of data available to us has vastly outpaced our knowledge of what to…
Sachin KamdarOctober 29, 2015
Editors and reporters aren't called to a writer's life because they love data. So it is not a surprise that more often than not, getting journalists to think about analytics is a hard sell. But…
Clare CarrOctober 14, 2015
Today, the Parse.ly team is pleased to announce a new plugin for Drupal, the open-source CMS powering many of our premium publisher sites. Parse.ly has partnered with Acquia to create a plugin that will…
Stefan DeeranOctober 8, 2015
Do you ever feel like your mobile phone takes forever to load a simple news article? You're not alone; and digital publishers are feeling the pain, as well. Facebook Instant Articles, Snapchat Discover, and even…
Stefan DeeranOctober 7, 2015
With more than 400 digital media sites as clients, the Parse.ly team is often asked very specific questions about the best ways to reach an audience. Questions like: When's the best time to distribute my…
Allie VanNestOctober 1, 2015
From the increasing sophistication of native advertising to the introduction of ad-blocking on mobile, 2015 was an exciting and tumultuous year for the digital media industry. Parse.ly's customers are in the trenches. Each quarter, the…
Allie VanNestSeptember 30, 2015
