Journalists are known for their love of Twitter. A quick show of hands at the ONA conference in Chicago this year showed that journalists use Twitter at much higher rates than that of the general…
Clare CarrJanuary 16, 2015
Yesterday, Facebook announced a number of new tools for publishers, as part of their on-going relationship to encourage a high volume of quality content that will keep us scrolling through our newsfeeds. At the bottom…
Parse.lyDecember 11, 2014
As publishers and digital media companies compete to reach new audiences, the battle lines have been drawn on social media sites. In our recently released Authority Report, we looked at year-over-year referral traffic to our…
Parse.lyNovember 10, 2014
If you spend any time in marketing forums or classes, one goal becomes clear: marketers want to deliver the right message to the right person, at the right time. As digital media teams compete for…
Clare CarrNovember 5, 2014
As an editor or writer, you can no longer separate yourself from reader discovery. When you hit "publish," the journey is just beginning; your story enters the noisy, crowded and demanding online world. It's your…
Parse.lyOctober 14, 2014
For years, journalists, writers, and editors have lived by a certain set of rules. When all of their work was published in print form in a newspaper, magazine, guide or book, these rules made sense.…
Parse.lyOctober 7, 2014
What do most people think of when they think of analytics? Metrics and measurement, mostly. Is this wrong? No. Analytics starts with data that can be counted, sorted and arranged into recognizable patterns. But limiting…
Sachin KamdarSeptember 18, 2014
Everyone wants to know the secret to attracting and keeping audiences on their site. BuzzFeed, CollegeHumor, Upworthy and Mashable have gotten a lot of attention for their fast growth, millennial audiences and innovative approach to…
Parse.lyAugust 21, 2014
The news broke at 12:29 p.m. Four years after LeBron James announced he was taking his talents to South Beach in an on-air extravaganza with ESPN, SI.com released a personal essay by Lebron explaining why…
Parse.lyJuly 11, 2014
The new cohort of explanatory journalism sites have been up and running long enough to take a first look at if they're meeting expectations or not. But with digital publishers of all stripes struggling to…
Parse.lyJune 12, 2014
There's a frustrating, basic truth about data and analytics: the information provided is at best noise, and at worst, harmful if not correctly analyzed and interpreted. Often, data scientists discuss how they must both be…
Parse.lyJune 9, 2014
