As an editor or writer, you can no longer separate yourself from reader discovery. When you hit "publish," the journey is just beginning; your story enters the noisy, crowded and demanding online world. It's your…
Parse.lyOctober 14, 2014
What do most people think of when they think of analytics? Metrics and measurement, mostly. Is this wrong? No. Analytics starts with data that can be counted, sorted and arranged into recognizable patterns. But limiting…
Sachin KamdarSeptember 18, 2014
Everyone wants to know the secret to attracting and keeping audiences on their site. BuzzFeed, CollegeHumor, Upworthy and Mashable have gotten a lot of attention for their fast growth, millennial audiences and innovative approach to…
Parse.lyAugust 21, 2014
The news broke at 12:29 p.m. Four years after LeBron James announced he was taking his talents to South Beach in an on-air extravaganza with ESPN, SI.com released a personal essay by Lebron explaining why…
Parse.lyJuly 11, 2014
The new cohort of explanatory journalism sites have been up and running long enough to take a first look at if they're meeting expectations or not. But with digital publishers of all stripes struggling to…
Parse.lyJune 12, 2014
There's a frustrating, basic truth about data and analytics: the information provided is at best noise, and at worst, harmful if not correctly analyzed and interpreted. Often, data scientists discuss how they must both be…
Parse.lyJune 9, 2014
Most media industry professionals have, hopefully, spent some time pouring over the digital innovation report from the New York Times. Throughout it, technology being at odds with "the way things have always been done" at…
Clare CarrMay 30, 2014
It always comes back to metrics. We've written on which metrics matter, which ones might not, and there's been extensive debate from others on the same topic. Digital content teams are investing to understand their…
Clare CarrMay 7, 2014
One thing we can say about the media business: it doesn't move slowly. We don't need to do a full recap (there are plenty of sites and newsletters for that), but in the past six…
Parse.lyApril 16, 2014
It's more important than ever before for newsrooms to find nuances that previously might have been overlooked. The media industry is in the midst of a shift, and while discussions on business models and the…
Parse.lyMarch 4, 2014
In October, Parse.ly ran a study on the amount of "dark" search Google was sending to publishing websites. The SEO world was, understandably, shaken up by the news. There was a silver lining for publishers…
Parse.lyJanuary 30, 2014
