Last month, as we were putting together our Authority Report, we noticed that Facebook has been inching its way up our top twenty-five referrers list. Facebook is now listed behind Google as the number one…
This year, research conducted in partnership with Digiday revealed that publishers consider time-on-page to be the most useful metric for benchmarking content success, followed by pageviews and social shares. How have publishers' opinions on the…
Today we are releasing the Alpha version of Parse.ly extension for Google Chrome (click to install)! It allows you to dive right into post analytics without ever having to leave the page. You can see…
This is a guest post by Adam Felder, Associate Director of Digital Analytics at Atlantic Media. Frequently in analytics, one has a tendency to only look at the stories that were wildly successful. This…
In 1949, the linguist George Kingsley Zipf noticed that given a natural language corpus, words are distributed such that the frequency of any word is inversely proportional to its rank in the frequency table. This…
In 2010, Parse.ly graduated from the then Philadelphia-based (now in NYC and Israel) accelerator, DreamIt Ventures. At DreamIt we planted the seed of an idea that grew into the Parse.ly Reader, an intelligent news reading…