The new cohort of explanatory journalism sites have been up and running long enough to take a first look at if they're meeting expectations or not. But with digital publishers of all stripes struggling to…
Parse.lyJune 12, 2014
Most media industry professionals have, hopefully, spent some time pouring over the digital innovation report from the New York Times. Throughout it, technology being at odds with "the way things have always been done" at…
Clare CarrMay 30, 2014
It always comes back to metrics. We've written on which metrics matter, which ones might not, and there's been extensive debate from others on the same topic. Digital content teams are investing to understand their…
Clare CarrMay 7, 2014
One thing we can say about the media business: it doesn't move slowly. We don't need to do a full recap (there are plenty of sites and newsletters for that), but in the past six…
Parse.lyApril 16, 2014
It's more important than ever before for newsrooms to find nuances that previously might have been overlooked. The media industry is in the midst of a shift, and while discussions on business models and the…
Parse.lyMarch 4, 2014
In October, Parse.ly ran a study on the amount of "dark" search Google was sending to publishing websites. The SEO world was, understandably, shaken up by the news. There was a silver lining for publishers…
Parse.lyJanuary 30, 2014
Last month, as we were putting together our Authority Report, we noticed that Facebook has been inching its way up our top twenty-five referrers list. Facebook is now listed behind Google as the number one…
Parse.lyDecember 19, 2013
This year, research conducted in partnership with Digiday revealed that publishers consider time-on-page to be the most useful metric for benchmarking content success, followed by pageviews and social shares. How have publishers' opinions on the…
Clare CarrDecember 10, 2013
Today we are releasing the Alpha version of Parse.ly extension for Google Chrome (click to install)! It allows you to dive right into post analytics without ever having to leave the page. You can see…
Parse.lyNovember 20, 2013
This is a guest post by Adam Felder, Associate Director of Digital Analytics at Atlantic Media. Frequently in analytics, one has a tendency to only look at the stories that were wildly successful. This…
Parse.lyAugust 14, 2013
In 1949, the linguist George Kingsley Zipf noticed that given a natural language corpus, words are distributed such that the frequency of any word is inversely proportional to its rank in the frequency table. This…
Parse.lyAugust 9, 2013