Analytics That Matter Archives

Which Metrics Matter for Digital Publishers?

This year, research conducted in partnership with Digiday revealed that publishers consider time-on-page to be the most useful metric for benchmarking content success, followed by pageviews and social shares. How have publishers' opinions on the…

Clare CarrDecember 10, 2013

Analytics That Matter

Parse.ly Analytics Without Ever Leaving Your Website

Today we are releasing the Alpha version of Parse.ly extension for Google Chrome (click to install)! It allows you to dive right into post analytics without ever having to leave the page. You can see…

Parse.lyNovember 20, 2013

Analytics That Matter Content Today Parse.ly Tips

Ratio Metrics: How Atlantic Media Measures Article Performance

This is a guest post by Adam Felder, Associate Director of Digital Analytics at Atlantic Media. Frequently in analytics, one has a tendency to only look at the stories that were wildly successful. This…

Parse.lyAugust 14, 2013

Analytics That Matter

Zipf’s Law of the Internet: Explaining Online Behavior

In 1949, the linguist George Kingsley Zipf noticed that given a natural language corpus, words are distributed such that the frequency of any word is inversely proportional to its rank in the frequency table. This…

Parse.lyAugust 9, 2013

Analytics That Matter

The History of Parse.ly’s Analytics Dashboard

In 2010, Parse.ly graduated from the then Philadelphia-based (now in NYC and Israel) accelerator, DreamIt Ventures. At DreamIt we planted the seed of an idea that grew into the Parse.ly Reader, an intelligent news reading…

Sachin KamdarJanuary 24, 2012

Analytics That Matter

Which Metrics Matter for Digital Publishers?

Parse.ly Analytics Without Ever Leaving Your Website

Ratio Metrics: How Atlantic Media Measures Article Performance

Zipf’s Law of the Internet: Explaining Online Behavior

The History of Parse.ly’s Analytics Dashboard

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