As the person who trains Parse.ly customers, I get a lot of questions from writers and editors about reports. What kind of reports should my team be pulling? How often should we be running reports?…
Stephanie SchwartzDecember 7, 2022
We’re excited to announce comparisons—comparison mode and author/section comparisons—in the Parse.ly dashboard. These features make it easy to see the “before and after” impact of your work and contextualize trends in your content performance. Numbers…
Andrew ButlerNovember 22, 2022
You have a great piece of content. It’s driving pageviews, pulling leads, checking all the boxes. There’s one problem: you have no idea where traffic is coming from. This means you’ll have a hard time…
Kayla MehojahNovember 2, 2022
Every SaaS company promises a “seamless integration” or an “easy implementation.” And with the sheer volume of technology solutions on the market today (almost 10,000, according to a recent study by ChiefMartec.com), no wonder the…
Andrew ButlerOctober 21, 2022
You know data-driven decisions play a key role in growth, but getting everyone to habitually use data isn’t always easy. Luckily, there are easy ways to encourage your team to incorporate data into day-to-day decisions…
Kayla MehojahOctober 5, 2022
Pageviews are one of the oldest and most widely-accepted metrics for content. They’re a useful measurement for any content team, but they’re subject to a lot of noise. Table of contents What are the benefits…
Andrew ButlerSeptember 29, 2022
You want to know if your website is contributing to your business the best that it can. And if it's not, you need to know where you can improve it. Enter web analytics tools. Note:…
Aakash ShahSeptember 26, 2022
We’re going to be real with you. We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. It’s not going anywhere any time…
Kayla MehojahAugust 25, 2022
Today, we are thrilled to announce the release of a new feature: Recirculation Rate. This feature will help you understand which content keeps readers on your site, engaging with more content. For a more technical…
Doyle IrvinAugust 24, 2022
B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content can come in many formats, such as blog posts, videos, and webinars.] Content…
Andrew ButlerJuly 21, 2022
Almost half of content marketers don’t know how their content is performing, according to our latest research. This tells us three things: Content is published and then promptly forgotten. Data collected from legacy analytics tools…
Kayla MehojahJuly 12, 2022