Analytics That Matter Archives

Analytics That Matter Parse.ly Tech Parse.ly Tips

3 Ways To Use Audience Segmentation To Fine-Tune Your Content Strategy

Audience segmentation helps you understand the behavior of specified user groups within your readership so you can tailor your content strategy to their needs and preferences. If you're making assumptions about your readers as a…

Laura KalnickyJanuary 9, 2023

Analytics That Matter Parse.ly Tech

Creating Pipeline from Content: How to Drive Revenue With Content Analytics

Content analytics can be hard, but they don’t have to be. In a recent webinar with Content Marketing Institute, Parse.ly’s Strategy and Education Manager, Stephanie Schwartz, shared advice on driving revenue with content by using…

Kayla MehojahJanuary 5, 2023

Analytics That Matter Parse.ly Tech Parse.ly Tips

Why Parse.ly Is a Better Choice for Media Orgs When It Comes to Content Analytics

Editorial teams at media organizations who are serious about hitting their business goals and objectives while engaging readers need proactive, strategic data at their disposal. What they don’t need are reactive, distracting features and metrics…

Greg OgarrioJanuary 2, 2023

Analytics That Matter Parse.ly Tech Parse.ly Tips

3 Analytics Reports Every Writer Should Be Using

As the person who trains Parse.ly customers, I get a lot of questions from writers and editors about reports. What kind of reports should my team be pulling? How often should we be running reports?…

Stephanie SchwartzDecember 7, 2022

Analytics That Matter Content Today Parse.ly Tips

What Is A Content Marketer?

A content marketer plays an important role within a company’s digital marketing team. They plan, create, and share relevant and useful content with a target audience. They market this content to help audiences make important…

Andrew ButlerDecember 5, 2022

Analytics That Matter Changelog Parse.ly Tech Parse.ly Tips

Introducing Comparisons: Easy Context for Content, Author, and Topic Performance

We’re excited to announce comparisons—comparison mode and author/section comparisons—in the Parse.ly dashboard. These features make it easy to see the “before and after” impact of your work and contextualize trends in your content performance. Numbers…

Andrew ButlerNovember 22, 2022

Analytics That Matter Parse.ly Tech Parse.ly Tips

UTM Best Practices for Content Campaigns

You have a great piece of content. It’s driving pageviews, pulling leads, checking all the boxes. There’s one problem: you have no idea where traffic is coming from. This means you’ll have a hard time…

Kayla MehojahNovember 2, 2022

Analytics That Matter Parse.ly Tech

Just How Easy Is It To Integrate Parse.ly with WordPress?

Every SaaS company promises a “seamless integration” or an “easy implementation.” And with the sheer volume of technology solutions on the market today (almost 10,000, according to a recent study by ChiefMartec.com), no wonder the…

Andrew ButlerOctober 21, 2022

Analytics That Matter Parse.ly Tech Parse.ly Tips

6 Ways to Make Content Analytics a Team Effort

You know data-driven decisions play a key role in growth, but getting everyone to habitually use data isn’t always easy. Luckily, there are easy ways to encourage your team to incorporate data into day-to-day decisions…

Kayla MehojahOctober 5, 2022

Analytics That Matter Parse.ly Tech Parse.ly Tips

5 Metrics That Add Meaning and Context to Pageviews

Pageviews are one of the oldest and most widely-accepted metrics for content. They’re a useful measurement for any content team, but they’re subject to a lot of noise. Table of contents What are the benefits…

Andrew ButlerSeptember 29, 2022

Analytics That Matter

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

You want to know if your website is contributing to your business the best that it can. And if it's not, you need to know where you can improve it. Enter web analytics tools. Note:…

Aakash ShahSeptember 26, 2022

Analytics That Matter Parse.ly Tech Parse.ly Tips

How Our Customers Use Parse.ly and Google Analytics In Tandem

We’re going to be real with you. We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. It’s not going anywhere any time…

Kayla MehojahAugust 25, 2022

Analytics That Matter

3 Ways To Use Audience Segmentation To Fine-Tune Your Content Strategy

Creating Pipeline from Content: How to Drive Revenue With Content Analytics

Why Parse.ly Is a Better Choice for Media Orgs When It Comes to Content Analytics

3 Analytics Reports Every Writer Should Be Using

What Is A Content Marketer?

Introducing Comparisons: Easy Context for Content, Author, and Topic Performance

UTM Best Practices for Content Campaigns

Just How Easy Is It To Integrate Parse.ly with WordPress?

6 Ways to Make Content Analytics a Team Effort

5 Metrics That Add Meaning and Context to Pageviews

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

How Our Customers Use Parse.ly and Google Analytics In Tandem

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