Analytics That Matter Archives | Page 3 of 15

3 Ways You Should Be Repurposing Content

The average piece of online content has a three-day lifespan. Evergreen content, on the other hand, broadly refers to any article, post, or video that garners significant attention well beyond this typical three-day cycle. Evergreen…

Andrew ButlerSeptember 24, 2021

Analytics That Matter Content Today Parse.ly Tips

Why, When, and How to Refresh Old Content

Readers judge content like they would a loaf of bread at the grocery store—the fresher, the better. The same goes for search engines and their algorithms. So, what does that mean for your content strategy?…

Andrew ButlerSeptember 16, 2021

Analytics That Matter Content Today Parse.ly Tips

Agencies to Media, Digital Content Disruptions in 2022 | Webinar Recap

Today’s always-on digital climate brings a seismic shift to a quickly evolving market and accelerated meaningful shifts in customer behavior. Customers are increasingly interested in engaging with brands and the competition for their attention has…

Andrew ButlerSeptember 10, 2021

Analytics That Matter Content Today Featured

Unlocking the Power of Evergreen Content for Healthcare Companies

Content teams have so much on their plates, from creating the content to actually bringing leads to their website. What if there was a way to escape that content treadmill, which demands publishing brand new…

Andrew ButlerSeptember 3, 2021

Analytics That Matter Content Today Data Stories Featured

How Gannett Standardized Content Analytics for 600+ Publications

When Gannett merged with Gatehouse Media in 2019, they faced the challenge of standardizing systems and processes as the two groups became one. A top priority in the wake of the merger was to determine…

Andrew ButlerAugust 26, 2021

Analytics That Matter Content Today Featured Parse.ly Tips

How to Capitalize on Travel & Tourism Content for Bottom of the Funnel

Bottom-of-funnel, decision-stage content is all about generating revenue. It should help guide your audience across the finish line into making a purchase, and repeat purchases. However, this type of content can lose its punch when…

Andrew ButlerAugust 12, 2021

Analytics That Matter Content Today Featured Parse.ly Tips

How to Optimize the Middle of the Funnel with Content for Travel & Tourism

Bottom-of-funnel gets a lot of the attention in The Content Marketer’s Funnel. It’s where all the sales and bottom-line revenue happens. But bottom-of-funnel content can’t help you make a single sale without a healthy mid-funnel…

Andrew ButlerAugust 5, 2021

Analytics That Matter Content Today Featured Parse.ly Tips

How to Optimize the Top of the Funnel with Content for Travel & Tourism

Table of Contents Understand content marketing for top of the funnel Incorporate multiple channels in marketing funnel stages Do your keyword homework Don’t forget about tracking metrics Build successful marketing funnel stages When we talk…

Andrew ButlerJuly 29, 2021

Analytics That Matter Content Today Parse.ly Tips

Smarter Content, Bigger Results: Using Data to Write Better Content | Webinar Recap

If you've been working in marketing for a while, you know that it's no longer enough to be siloed in the ways you think about content. As marketers we need to be working outside our…

Andrew ButlerJuly 23, 2021

Analytics That Matter Content Today Featured Parse.ly Tips

Parse.ly vs. Google Analytics: 9 Ways Parse.ly Emerges as Best-in-Class for Content Analytics

Google Analytics (GA) is a robust analytics platform but misses the mark in key areas around content insights. Customers that use GA incorporate Parse.ly into their workflow as the source of truth for content insights.…

Andrew ButlerJune 24, 2021

Analytics That Matter Content Today Parse.ly Tips

6 Content Marketing Mistakes to Avoid in 2021

It should come as no surprise to anyone in content marketing that the Google algorithms are in a state of continuous change. Updates emerge constantly, and marketers who want to maintain momentum and brand searchability must…

Rebecca AllenJune 16, 2021

Analytics That Matter Content Today Parse.ly Tips

Learning to Swim in a Sea of Data | Webinar Recap

Last week, Parse.ly's Head of Marketing, Dave Cardiel, and Demand Generation Manager, Rebecca Allen, joined MURAL's Social Media Manager, Sarah Parker, for a webinar to address the challenge of learning to swim in a sea of data. …

Andrew ButlerJune 8, 2021

Analytics That Matter

3 Ways You Should Be Repurposing Content

Why, When, and How to Refresh Old Content

Agencies to Media, Digital Content Disruptions in 2022 | Webinar Recap

Unlocking the Power of Evergreen Content for Healthcare Companies

How Gannett Standardized Content Analytics for 600+ Publications

How to Capitalize on Travel & Tourism Content for Bottom of the Funnel

How to Optimize the Middle of the Funnel with Content for Travel & Tourism

How to Optimize the Top of the Funnel with Content for Travel & Tourism

Smarter Content, Bigger Results: Using Data to Write Better Content | Webinar Recap

Parse.ly vs. Google Analytics: 9 Ways Parse.ly Emerges as Best-in-Class for Content Analytics

6 Content Marketing Mistakes to Avoid in 2021

Learning to Swim in a Sea of Data | Webinar Recap

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