In a digital world, content marketers are under tremendous pressure to produce more—more content on more channels for more products and more audiences. It can be exhausting to maintain a healthy stream of quality content…
Andrew ButlerMarch 25, 2022
Heading into 2022, we wanted to learn more about content marketing trends—what challenges content marketers are facing, what’s working for them, and what’s not. With that in mind, we launched a detailed survey to marketers…
Andrew ButlerMarch 2, 2022
CMO or content creator, you already know that content matters like never before. Everyone wants to do more content, on more channels, and understand how that content is impacting their business. We recently polled more…
Andrew ButlerFebruary 25, 2022
Ninety-six percent of top-performing content marketers report that effective content marketing has been key to helping them foster trust and create stronger connections with their audience. But without data-backed insights, you’re making strategy decisions in…
Andrew ButlerFebruary 18, 2022
According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. At the top of your funnel, content engagement is critical to lead generation and…
Andrew ButlerFebruary 11, 2022
Content marketing—using blogs, video, podcasts, and other content to attract and convert an audience—has been around for ages, but people are still unsure of how to properly measure its effectiveness. In fact, almost half of…
Andrew ButlerFebruary 9, 2022
Digital transformation is shifting the call desk to chatbots, print ads to blog posts, TV ads to YouTube videos, and sales to freemium products. Companies, in moving from brick-and-mortar services to the digital world, use…
Andrew ButlerFebruary 4, 2022
Content marketing is an ever-changing field. Google algorithms are constantly evolving. Trends rise and fall. So how does a content marketer keep up? One of the best ways is reading and following trusted industry blogs.…
Andrew ButlerJanuary 19, 2022
There is so much content circulating online that an astonishing 91% is never seen. Content saturation negatively affects businesses and poses a challenge for content marketers whose job is to make sure their content gets…
Andrew ButlerJanuary 13, 2022
If you’ve published content online, you’ve probably used an analytics platform or equivalent like Google Analytics to monitor how it performs. However, despite the ubiquity of Google Analytics, the platform wasn’t built for content marketers…
Andrew ButlerJanuary 4, 2022
The events of 2020 brought dramatic changes to all of our lives, especially in the way we connect and do business. The massive shift to digital-first and digital-only interactions gained serious momentum when lockdowns were…
Andrew ButlerDecember 20, 2021
