Analytics That Matter Archives | Page 3 of 16

Analytics That Matter Content Today Parse.ly Tech Parse.ly Tips

What is Content Analytics?

If you’ve published content online, you’ve probably used an analytics platform or equivalent like Google Analytics to monitor how it performs. However, despite the ubiquity of Google Analytics, the platform wasn’t built for content marketers…

Andrew ButlerJanuary 4, 2022

Analytics That Matter Content Today Data Stories

It Was a Very Good Year for Content

The events of 2020 brought dramatic changes to all of our lives, especially in the way we connect and do business. The massive shift to digital-first and digital-only interactions gained serious momentum when lockdowns were…

Andrew ButlerDecember 20, 2021

Analytics That Matter Content Today Parse.ly Tips

Creatives Getting Dirty With Data: How Backstage Drives Growth Via Content Marketing | Webinar Recap

The past two years have been a true test of businesses' ability to thrive in a world of uncertainty, and the ones with the best content were the ones that came out on top. Backstage…

Andrew ButlerDecember 14, 2021

Analytics That Matter

Measuring the ROI of Content Marketing with True Engagement Metrics

What is content marketing ROI? Content marketing ROI is the ratio that shows the revenue your business earned when compared to what you spent on content marketing. ROI (return on investment) from content marketing has…

Andrew ButlerDecember 8, 2021

Analytics That Matter Content Today Parse.ly Tech Parse.ly Tips

7 KPIs That Measure The Impact of Your Content Marketing,

Content marketing is subjective—it’s ruled by opinions and moved by personal preferences. But when you use objective data and work towards Key Performance Indicators (KPIs), you can identify which content is benefiting your organization and…

Andrew ButlerDecember 2, 2021

Analytics That Matter Content Today Parse.ly Tech Parse.ly Tips

3 Reasons Why Smaller Content Teams Need Parse.ly

With more company research and transactions happening online than ever before, businesses are relying on content marketing as a means to influence buying decisions and build relationships with customers. But that doesn’t mean every company…

Andrew ButlerNovember 15, 2021

Analytics That Matter Content Today Parse.ly Tips

Media Is The New Marketing: 7 Steps From Start To Millions | Webinar Recap

The past two years have been a true test of businesses' ability to thrive in a world of uncertainty, and the ones with the best content were the ones that came out on top. Last…

Andrew ButlerNovember 5, 2021

Analytics That Matter Content Today Parse.ly Tips

Creating Stories that Stick: Building Content that Drives Decisions | AdWeek Elevate Recap

Last week, Parse.ly's CEO and co-founder, Sachin Kamdar gave a talk on the main stage at Adweek Elevate Publishing about building content that drives decisions, and creating stories that stick. He walked through why content…

Andrew ButlerNovember 3, 2021

Analytics That Matter Content Today Parse.ly Tips

Measuring Content ROI: How to Make the Case for a Bigger Budget in 2022 | Webinar Recap

You know your content is crucial to driving revenue but does the rest of your organization? As businesses gear up for 2022, executives are looking to invest in strategies that yield the biggest results and…

Andrew ButlerOctober 7, 2021

Analytics That Matter Parse.ly Tips

3 Ways You Should Be Repurposing Content

The average piece of online content has a three-day lifespan. Evergreen content, on the other hand, broadly refers to any article, post, or video that garners significant attention well beyond this typical three-day cycle. Evergreen…

Andrew ButlerSeptember 24, 2021

Analytics That Matter Content Today Parse.ly Tips

Why, When, and How to Refresh Old Content

Readers judge content like they would a loaf of bread at the grocery store—the fresher, the better. The same goes for search engines and their algorithms. So, what does that mean for your content strategy?…

Andrew ButlerSeptember 16, 2021

Analytics That Matter Content Today Parse.ly Tips

Agencies to Media, Digital Content Disruptions in 2022 | Webinar Recap

Today’s always-on digital climate brings a seismic shift to a quickly evolving market and accelerated meaningful shifts in customer behavior. Customers are increasingly interested in engaging with brands and the competition for their attention has…

Andrew ButlerSeptember 10, 2021

Analytics That Matter

What is Content Analytics?

It Was a Very Good Year for Content

Creatives Getting Dirty With Data: How Backstage Drives Growth Via Content Marketing | Webinar Recap

Measuring the ROI of Content Marketing with True Engagement Metrics

7 KPIs That Measure The Impact of Your Content Marketing,

3 Reasons Why Smaller Content Teams Need Parse.ly

Media Is The New Marketing: 7 Steps From Start To Millions | Webinar Recap

Creating Stories that Stick: Building Content that Drives Decisions | AdWeek Elevate Recap

Measuring Content ROI: How to Make the Case for a Bigger Budget in 2022 | Webinar Recap

3 Ways You Should Be Repurposing Content

Why, When, and How to Refresh Old Content

Agencies to Media, Digital Content Disruptions in 2022 | Webinar Recap

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