We can all agree that this year has brought a TON of unforeseen challenges to the workplace, but at Parse.ly we believe that making sense of your content marketing analytics shouldn't be one of them.…
David CardielNovember 4, 2020
Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as "direct." Dark traffic…
Aakash ShahAugust 12, 2020
If your website is the heartbeat of your company's online presence, web analytics is its trusty heart monitor. Web analytics, like a heart monitor, indicate the your website's heart health. And while heart monitors can't…
Aakash ShahJuly 2, 2020
If you want to maximize the reach of your content marketing efforts, you need to diversify those efforts to make sure you're hitting all the right angles. How can you do that? Well, you need…
Aakash ShahJune 11, 2020
When we created Parse.ly, we made a bet on a new era of content. We believed that a great shift in digital attention would lead media companies to partner directly with their audience, rather than…
Sachin KamdarApril 6, 2020
You want to know if your website is contributing to your business the best that it can. And if it's not, you need to know where you can improve it. Enter web analytics tools. Note:…
Aakash ShahApril 6, 2020
Web analytics dashboards let you analyze the behavior of visitors to your website. They show you what makes people click, stay, share, and convert—so you can do more of those things and grow your business.…
Aakash ShahApril 6, 2020
WordPress is the biggest CMS on the planet. With over 24 million active websites, roughly 33.5% of all websites on the Internet run on WordPress. It's arguably the most powerful and user-friendly CMS in the…
Parse.lyMarch 10, 2020
Have you ever logged into Google Analytics and felt instantly overwhelmed? There's a bunch of names and numbers, many of which are presumably important in a digital marketing context, but you have no idea where…
Aakash ShahFebruary 8, 2020
Content teams that look at data have confirmed: newsletter subscribers visit more frequently, consume for content, and convert to paying customers at a higher rate. "More than half the time spent by logged-in subscribers on…
Clare CarrOctober 17, 2019
Are you already thinking about what you'll be reading next? On your typical news or content website, articles are queued up so that readers always have opportunities for a next click. These are called "content…
Clare CarrOctober 2, 2019
