Our number one goal at Parse.ly is to assist digital media websites in staying laser-focused on what they do best: creating great content and figuring out the best business strategies to stay successful.
Part of that effort includes recommending and partnering with other technology providers that offer solutions to the myriad of challenges that publishers face in today’s competitive online market. It’s why we work with Optimizely to provide headline testing; it’s why we partner with a list of highly accredited development agencies.
Today, we’re adding another name to our list of vetted partners: Swiftype.
Swiftype is a hosted search solution that lets digital publishers deliver powerful, customizable search for their website or mobile app with just a few lines of code. Swiftype currently powers search for more than 500,000 websites and applications.
On-site search has long been an area of neglect for many publishers and content providers, in part because of its technical complexity. Swiftype’s elegant solution not only overcomes the technical hurdles, but provides readers with a better site experience — a high priority for all development teams.
We’re pleased the Swiftype team feels the same way about us!
“In the quickly changing space of digital publishing, Parse.ly has developed an impressive product and established itself as a clear industry leader. As partners, we are looking forward to expanding our offerings to publishers and media companies who are looking to stay ahead of the curve in the digital age.”
Matt Riley, CEO, Co-founder, Swiftype
“Parse.ly is a company we’ve long admired. We’re excited to work closely together as we continue our efforts to serve the digital publishing space moving forward.”
Quin Hoxie, CTO, Co-founder, Swiftype
With a wide range of product developments, joint research projects, and planned events, we’re excited for what this partnership will bring in the coming year.
Want to learn more about Swiftype? Visit its website or tune into either of these on-demand webcasts:
How The Economist & Breaking Media are Growing Native Ad Revenue
Native advertising may hold a lot of promise for publishers, but it’s only a source of sustainable revenue growth if your advertisers are achieving ROI. That means producing sponsored content that resonates with your audience, working collaboratively with clients, and driving engagement with native content. Tune in to this webinar to learn how leading publishers like The Economist and Breaking Media are boosting their native ad offerings.
How to ensure your users find the content they actually want, when they want it
Creating an engaging user experience is paramount to the success of digital publishing. A primary component of any engagement strategy is helping your users find content that is timely, interesting, and relevant to their interests. But how can you do that? Your first consideration should be your data and analytics.