Thoughtful pieces from Parse.ly on the future of content analytics

Imagine Nike without their tagline “Just do it” or Apple without their signature bold-and-innovative-yet-approachable personality. These companies’ brand voices are instantly recognizable and have helped catapult their brand presence to the masses, successfully reaching their…

A strong, clear, and consistent brand voice helps establish trust and an emotional connection with customers. Yet, companies often address this vital piece of their overall brand in an informal or offhand way. Guidelines about…

Seventy percent of marketers today actively invest in content marketing, but that doesn’t mean they’re doing it effectively. They may lack a content strategy or ignore the importance of an editorial plan. A common misconception…

In a digital world, content marketers are under tremendous pressure to produce more—more content on more channels for more products and more audiences. It can be exhausting to maintain a healthy stream of quality content…