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Analytics That Matter

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

You want to know if your website is contributing to your business the best that it can. And if it's not, you need to know where you can improve it. Enter web analytics tools. Note:…
Content Today

Parse.ly + WordPress VIP are joining forces!

Today we're pleased to announce that Parse.ly will be joining WPVIP, the leading provider of enterprise WordPress and part of Automattic's suite of innovative brands. Everyone at Parse.ly is coming over to WordPress VIP and…
Analytics That Matter

How to Do a ROT Analysis: Keeping Your Content Fresh

Almost half of content marketers don’t know how their content is performing, according to our latest research. This tells us three things: Content is published and then promptly forgotten. Data collected from legacy analytics tools…
Analytics That Matter

Introducing Comparisons: Easy Context for Content, Author, and Topic Performance

We’re excited to announce comparisons—comparison mode and author/section comparisons—in the Parse.ly dashboard. These features make it easy to see the “before and after” impact of your work and contextualize trends in your content performance.  Numbers…
Analytics That Matter

What Is A Content Marketer?

A content marketer plays an important role within a company’s digital marketing team. They plan, create, and share relevant and useful content with a target audience. They market this content to help audiences make important…
Analytics That Matter

3 Analytics Reports Every Writer Should Be Using

As the person who trains Parse.ly customers, I get a lot of questions from writers and editors about reports. What kind of reports should my team be pulling? How often should we be running reports?…

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