Today we’re excited to announce a brand new beta feature in the Parse.ly dashboard: Goals. This new feature takes the pain out of reporting and tracking KPIs. For the technical walkthrough of where to find…
Daniela BlochOctober 27, 2021
When we launched Content Conversions, our customers quickly surfaced that we had a gap in our attribution models. Parse.ly could give credit to the first page seen, the last page seen, and all the…
Melissa BierlyJune 15, 2021
Creating and implementing a robust tagging strategy is one of the best ways to help you understand your content performance. Tags can be used to categorize your content in almost any way—by its subject matter,…
Melissa BierlyMay 4, 2021
We know that it isn't easy to make your content successful. But we also know that when it works, content can be the best way to drive your business forward. We've built a content…
Melissa BierlyOctober 14, 2020
Why do we tag content? At their core, tags exist to group and categorize content. Tags make it easy to house content under an umbrella label so we can say things like "All of these…
Melissa BierlyOctober 2, 2020
Balancing the importance of historical trends while remaining present for what's happening in real-time is something every great content strategist knows how to do. If real-time analytics are the speedometer in a car, letting you…
Melissa BierlyJune 10, 2020
Publishers like Conde Nast and Gannett know that syndication is a good way to reach new audiences. It's common sense to share an article about a rocket launch originally published on a tech-focused publication with…
Aakash ShahMay 27, 2020
"What types of content aren't worth the effort? Should we stop doing them?" "Which author is better suited for this new role we're creating?" "Hm, the Business section gets significantly lower search traffic than other…
Melissa BierlyMarch 11, 2020
Parse.ly has supported custom audience segments in the Analytics dashboard for a while now, but product teams haven't been able to use segments to build internal tools or create customized site experiences. That changes today…
Mike SukmanowskyFebruary 20, 2020
On February 17th, Google Chrome will release version 80, which contains changes to the handling of cookies with cross-origin requests. The goal of this change is to mitigate Cross Site Request Forgery (CSRF) attacks, and…
Keith BourgoinFebruary 7, 2020
At Parse.ly, it's our mission to help content creators understand their audience regardless of where that content lives. The Parse.ly Analytics dashboard already shows a unified view of how content performs on websites and…
Melissa BierlyNovember 20, 2019
