Creating and implementing a robust tagging strategy is one of the best ways to help you understand your content performance. Tags can be used to categorize your content in almost any way—by its subject matter,…
Melissa BierlyMay 4, 2021
Why do we tag content? At their core, tags exist to group and categorize content. Tags make it easy to house content under an umbrella label so we can say things like "All of these…
Melissa BierlyOctober 2, 2020
Balancing the importance of historical trends while remaining present for what's happening in real-time is something every great content strategist knows how to do. If real-time analytics are the speedometer in a car, letting you…
Melissa BierlyJune 10, 2020
Publishers like Conde Nast and Gannett know that syndication is a good way to reach new audiences. It's common sense to share an article about a rocket launch originally published on a tech-focused publication with…
Aakash ShahMay 27, 2020
"What types of content aren't worth the effort? Should we stop doing them?" "Which author is better suited for this new role we're creating?" "Hm, the Business section gets significantly lower search traffic than other…
Melissa BierlyMarch 11, 2020
Parse.ly has supported custom audience segments in the Analytics dashboard for a while now, but product teams haven't been able to use segments to build internal tools or create customized site experiences. That changes today…
Mike SukmanowskyFebruary 20, 2020
On February 17th, Google Chrome will release version 80, which contains changes to the handling of cookies with cross-origin requests. The goal of this change is to mitigate Cross Site Request Forgery (CSRF) attacks, and…
Keith BourgoinFebruary 7, 2020
At Parse.ly, it's our mission to help content creators understand their audience regardless of where that content lives. The Parse.ly Analytics dashboard already shows a unified view of how content performs on websites and…
Melissa BierlyNovember 20, 2019
Today, we're excited to announce our first generally-available release of Parse.ly Content Conversions, which helps you prove content's impact. This release includes a conversions report that shows which content converts the most readers, which content…
Melissa BierlyOctober 23, 2019
If you've visited any one of our customer's sites as a reader, chances are you have experienced how powerful Parse.ly's API is without even knowing it. It can power content recommendations, personalized newsletters, and trending…
Flavius PopanSeptember 26, 2019
When we asked our customers why they publish in Apple News, there was a clear consensus: Apple News features quality journalism from trusted news sources and reaches a large audience of new readers. In early…
Melissa BierlySeptember 5, 2019