In June, we announced the beta of Currents, a new product that shows the collective interests of over 1 billion people each month by connecting audience attention data to the content of online articles. It…
Last year, Bloomberg's digital team set an internal goal to increase their traffic globally. They saw a significant opportunity to grow their overseas audience. One element of the approach included focusing on data relevant for…
When we spoke with some of our customers who publish content on AMP and Facebook Instant Articles (FBIA) we learned that there's very little understanding of what actually works on these distributed channels. "Platforms are…
It shouldn't take hours of clicking around and consulting documentation to find the audience data you need to make a decision. We've always believed that, and our customers affirm it. Slate's Director of Research Anna…
Your homepage may not be the biggest traffic driver in terms of overall volume, but it does matter for your most loyal readers. On average, 11% of views to articles come from homepage traffic and…
Development teams at media and content companies are building incredible experiences for their audiences through Parse.ly's API. Slate implemented an infinite scroll reading experience, increasing visitor time on site by 9% and boosting ad revenue.…
This post summarizes our latest software release and will be mostly interesting to current Parse.ly users. Not a Parse.ly user? See the full dashboard here. Data access is the first step in building a data…
This post summarizes our latest software release and will be mostly interesting to current Parse.ly users. Not a Parse.ly user? See the full dashboard here. In our final major dashboard release of 2016, we focused…
Do you have a big screen that proudly displays the work your team has done; a place to see how visitors are flowing in and out of your stories in real time? Parse.ly's real-time screens…
Here are the July 2016 product updates from the Parse.ly team. Interested in a more detailed run-through for your team? Reach out to your account manager or contact support@parsely.com. Advanced Filters Give You More Dashboard…
Newsrooms love Slack. The communications platform that's taken the world by storm helps teams organize and share knowledge in real-time. One topic media teams love to talk about is how your audience is responding to…
Our company is well-known for our real-time and historical content analytics dashboard, but Parse.ly's data is also widely used for automatic content optimization on some of the top sites across the web, via our rich…