Allow me to philosophize for a moment. Our attention is constantly divided. With so many things competing for our time online, the content we choose to read or watch reveals what we care about. It's…
Sachin KamdarJune 25, 2019
"If you build it, they will come" only works for Kevin Costner. For marketers with digital audiences, just as much effort has to go into distributing content as creating it — sometimes more! Efforts of…
Melissa BierlyApril 4, 2019
There's a reason explainer posts get read and shared so much: we all want to know someone else's secret to success. "How this one company solved that exact thing you've been struggling with" means you…
Melissa BierlyOctober 30, 2018
Audience development teams spend countless hours optimizing content for SEO and engaging audiences on Facebook or Twitter. All in the name of driving readership to your site. But once the audience gets there, then what?…
Melissa BierlyOctober 11, 2018
In June, we announced the beta of Currents, a new product that shows the collective interests of over 1 billion people each month by connecting audience attention data to the content of online articles. It…
Melissa BierlySeptember 24, 2018
Last year, Bloomberg's digital team set an internal goal to increase their traffic globally. They saw a significant opportunity to grow their overseas audience. One element of the approach included focusing on data relevant for…
Melissa BierlyAugust 7, 2018
When we spoke with some of our customers who publish content on AMP and Facebook Instant Articles (FBIA) we learned that there's very little understanding of what actually works on these distributed channels. "Platforms are…
Melissa BierlyDecember 19, 2017
It shouldn't take hours of clicking around and consulting documentation to find the audience data you need to make a decision. We've always believed that, and our customers affirm it. Slate's Director of Research Anna…
Melissa BierlyOctober 31, 2017
Your homepage may not be the biggest traffic driver in terms of overall volume, but it does matter for your most loyal readers. On average, 11% of views to articles come from homepage traffic and…
Melissa BierlyJuly 27, 2017
Development teams at media and content companies are building incredible experiences for their audiences through Parse.ly's API. Slate implemented an infinite scroll reading experience, increasing visitor time on site by 9% and boosting ad revenue.…
Melissa BierlyJune 27, 2017
This post summarizes our latest software release and will be mostly interesting to current Parse.ly users. Not a Parse.ly user? See the full dashboard here. Data access is the first step in building a data…
Melissa BierlyMay 16, 2017