Content marketing is an ever-changing field. Google algorithms are constantly evolving. Trends rise and fall.
So how does a content marketer keep up?
One of the best ways is reading and following trusted industry blogs. We know there’s an overwhelming number to choose from (500 million, to be exact), so we’ve spotlighted 11 content marketing blogs to follow.
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Content marketing blogs
This is an excellent starting point to learn about all things content marketing. These well-known blogs provide expert advice for the entire ecosystem of content marketing, from strategy planning to optimizing your campaigns. Plus, both touch on B2B and B2C content marketing.
Content Marketing Institute
Whether you’re looking for insights into your content marketing strategy, trends, or email marketing tips, the CMI blog is your one-stop source. On the blog, you’ll find a wide range of content formats, from white papers and ebooks to podcasts and thought leadership.
Be sure to look out for CMI’s Annual Content Marketing: Benchmarks, Budgets, and Trends report.
The Tilt is a content marketing education site established by Joe Pulizzi, founder of Content Marketing Institute and author of the Amazon #1 Marketing Bestseller Content Inc. They send out a biweekly newsletter with tips for content creation and offer courses on content marketing entrepreneurship. If you want to transform your content program and build a digital audience that leads to multiple forms of revenue, make sure you check out The Tilt.
For all areas of digital marketing and general marketing advice, the Marketing Insider Group blog is a great resource. Main contributor Michael Brenner was named one of the Top CMO Influencers by Forbes in 2017.
The WordPress VIP blog breaks down what you need to know about enterprise-grade content marketing technology, from secure hosting and full-site editing to headless CMS, plus coverage of the full WordPress ecosystem of plug-ins, partners, automation tools, and more. If you’re looking to bring your business to the global stage, you can also draw inspiration from a multitude of case studies, including the Biden-Harris transition website and Salesforce.
SEO and SEM blogs
What’s content marketing without search engine optimization (SEO) and search engine marketing (SEM)? These two aspects go hand in hand in creating an effective content marketing strategy. Use these four blogs to ensure you are up to date with everything in the search and paid marketing sphere.
Search Engine Journal
Providing actionable guides and how-tos for all areas of SEO, the Search Engine Journal is a must-read. What we love most about SEJ is the up-to-date and country-specific news on Google algorithm changes and SEO. You can also find diverse, in-depth research from leading SEO professionals.
Moz is a 500,000-strong community, and their content draws from the brightest and best minds in SEO. Sharpen your SEO skills with webinars, articles, and the Moz Academy, where you can find a wide range of certified courses, like Technical SEO or Backlink Basics. The best thing about the Moz blog is how the content is broken down, from local SEO and technical tips to advanced SEO.
This all-in-one marketing solution boasts an extensive blog to aid your SEM efforts. Whether you’re focused on paid search, social media, or keyword research, make sure you check out the Semrush content library. Semrush also publishes reports on global marketing trends and research, like the World Data Trends for 2021 report, which explores global SERP term patterns. When it comes to the paid search realm, Semrush is a must-read.
Search Engine Land
Search Engine Land is arguably the best blog for PPC-related information. Need to know how to check the success of your paid marketing campaigns or how to track conversions? This is where you’ll learn how. They also provide deep guidance on Google Ads and Google Analytics.
Social media content marketing blogs
Social media is used by 89% of B2B content marketers. Done well, social can be an effective organic marketing channel. Because social media platforms are constantly changing, the best way to keep up is to read blogs from companies that specialize in tools and solutions for social media platforms. Check out the following three.
Buffer is the perfect blog to help you understand your social media analytics, giving you comprehensive breakdowns on how you can optimize your strategy based on data. You’ll pick up helpful tips and tricks for your overall social media content marketing efforts. They also highlight the latest news on social media platforms, keeping you on the cutting edge.
This blog is home to in-depth strategy management and social media marketing experiments. Plus, there are loads of tools and downloadable resources, such as templates and calendars, you can use to plan your campaigns. Hootsuite also publishes research, reports, and case studies where you can gain insight into digital trends and how to improve ROI, raise engagement, and acquire followers.
What we love about the Sprout Social blog is the easy navigation. The blog is broken into categories like LinkedIn, TikTok, Instagram, etc., so whichever platform you are looking to produce content for, you can find concise, relevant strategy information. You can also find templates for your social media posts.
Why content marketing is more important than ever
Content marketing (when done correctly) can bring excellent results. As content is the main way that customers interact with brands, it’s important to connect with your customers correctly.
Customers expect to be connected with a brand throughout their purchasing journey. With a company blog, you can build brand awareness and connect with your audience by offering them useful information.
Are you ready to create your own content marketing blog for your company? Check out these blogs to get started. And when you’re up and running, optimize your strategy and understand the true value of your content by using Parse.ly.