Data Stories Archives

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Content Analytics Shouldn’t Be Scary: A Letter to Journalists

Since joining Parse.ly in 2011, I've heard tons of stories from journalists, audience developers, analysts, marketers, and product teams about how data insights have helped them succeed in their roles. Oh, there's still the occasional…

John LevittMay 30, 2023

Analytics That Matter Data Stories Parse.ly Tech Parse.ly Tips

5 Steps for Measuring AI Content Performance

Artificial Intelligence (AI) is transforming the world of content creation. With more AI-assisted content generation tools dotting the martech landscape, it's crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine…

Kayla MehojahMarch 30, 2023

Data Stories Parse.ly Tech Parse.ly Tips

3 Ways to Improve Newsroom Management

Managing a digital newsroom is hard work. It’s tough to manage the sheer volume of content published by scores of writers, let alone evaluate performance for each of them, stay on track with goals, and…

Kayla MehojahFebruary 14, 2023

Analytics That Matter Data Stories Parse.ly Tips

The Most Important Metrics That Matter for Content

When you log into your analytics tool, you probably see things like exit rate percentage and traffic sources, scratch your head and wonder, “What do all of these mean? Which ones should I actually use…

Kayla MehojahJanuary 13, 2023

Content Today Data Stories Uncategorized

Hooked on Data: Overcoming the High Demand for Content

Raise your hand if you don’t have enough time in the day to make data-driven content decisions. We’re betting that’s most of you. Especially anyone working in media where the expectation is to be the…

Kayla MehojahOctober 18, 2022

Analytics That Matter Content Today Data Stories Parse.ly Tech Parse.ly Tips Partnerships

Creating Pipeline from Content: How to Drive Revenue With Content Analytics

Content analytics can be hard, but they don’t have to be. In a recent webinar with Content Marketing Institute, Parse.ly’s Strategy and Education Manager, Stephanie Schwartz, shared advice on driving revenue with content by using…

Andrew ButlerJanuary 5, 2022

Analytics That Matter Content Today Data Stories

It Was a Very Good Year for Content

The events of 2020 brought dramatic changes to all of our lives, especially in the way we connect and do business. The massive shift to digital-first and digital-only interactions gained serious momentum when lockdowns were…

Andrew ButlerDecember 20, 2021

Analytics That Matter Content Today Data Stories Featured

How Gannett Standardized Content Analytics for 600+ Publications

When Gannett merged with Gatehouse Media in 2019, they faced the challenge of standardizing systems and processes as the two groups became one. A top priority in the wake of the merger was to determine…

Andrew ButlerAugust 26, 2021

Analytics That Matter Content Today Data Stories Featured Parse.ly Tips

How 2020 Impacted the Content Landscape and What that Means for Content Creators

The events of 2020 certainly had a profound impact on all of our lives on a professional, political, and personal level. Not surprisingly, those experiences resulted in significant shifts in our content consumption habits throughout…

Andrew ButlerMarch 18, 2021

Analytics That Matter Content Today Data Stories Featured

Converting Content to Cold Hard Cash | Webinar Recap

Content is quickly becoming marketing's top money-making channel in today's digital landscape. No matter what form it takes, whether it's ebooks, articles, help docs or blog posts, teams are focusing more and more on using…

Andrew ButlerFebruary 24, 2021

Analytics That Matter Content Today Data Stories Featured

How to Prove the Value of your Content | Webinar Recap

In the world of endless digital noise we live in, proving the true value of your content is more important than ever. Whether you're creating a blog, an ebook, an article, or a video, you…

Andrew ButlerNovember 30, 2020

Data Stories Featured

Trying to predict referral trends in 2019: what we got right, and what we got wrong

I wanted to check back in on some predictions I made at the beginning of the year. We've got one more month to go before we can do a proper year-over-year assessment, and though we…

Kelsey ArendtDecember 9, 2019

Data Stories

Content Analytics Shouldn’t Be Scary: A Letter to Journalists

5 Steps for Measuring AI Content Performance

3 Ways to Improve Newsroom Management

The Most Important Metrics That Matter for Content

Hooked on Data: Overcoming the High Demand for Content

Creating Pipeline from Content: How to Drive Revenue With Content Analytics

It Was a Very Good Year for Content

How Gannett Standardized Content Analytics for 600+ Publications

Converting Content to Cold Hard Cash | Webinar Recap

How to Prove the Value of your Content | Webinar Recap

Trying to predict referral trends in 2019: what we got right, and what we got wrong

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