When you log into your analytics tool, you probably see things like exit rate percentage and traffic sources, scratch your head and wonder, “What do all of these mean? Which ones should I actually use…
Kayla BurnsJanuary 13, 2023
Content analytics can be hard, but they don’t have to be. In a recent webinar with Content Marketing Institute, Parse.ly’s Strategy and Education Manager, Stephanie Schwartz, shared advice on driving revenue with content by using…
Andrew ButlerJanuary 5, 2022
The events of 2020 brought dramatic changes to all of our lives, especially in the way we connect and do business. The massive shift to digital-first and digital-only interactions gained serious momentum when lockdowns were…
Andrew ButlerDecember 20, 2021
When Gannett merged with Gatehouse Media in 2019, they faced the challenge of standardizing systems and processes as the two groups became one. A top priority in the wake of the merger was to determine…
Andrew ButlerAugust 26, 2021
The events of 2020 certainly had a profound impact on all of our lives on a professional, political, and personal level. Not surprisingly, those experiences resulted in significant shifts in our content consumption habits throughout…
Andrew ButlerMarch 18, 2021
Content is quickly becoming marketing's top money-making channel in today's digital landscape. No matter what form it takes, whether it's ebooks, articles, help docs or blog posts, teams are focusing more and more on using…
Andrew ButlerFebruary 24, 2021
In the world of endless digital noise we live in, proving the true value of your content is more important than ever. Whether you're creating a blog, an ebook, an article, or a video, you…
Andrew ButlerNovember 30, 2020
I wanted to check back in on some predictions I made at the beginning of the year. We've got one more month to go before we can do a proper year-over-year assessment, and though we…
Kelsey ArendtDecember 9, 2019
Whether your expertise is broad or specific, your organization large or decidedly small, every audience will be made up of many smaller audiences. What works for one may not work for another. Understanding those audiences,…
Kelsey ArendtNovember 22, 2019
What makes reading the news different than listening to it on the radio or watching it on TV is the undivided attention it requires. That's not to say radio and TV news patrons are not…
Kelsey ArendtSeptember 5, 2019
I often wonder if the allure of a social platform is worth the hype. My interests as an analyst and content strategist sometimes feel at odds with my interests as a user and consumer. The…
Kelsey ArendtAugust 22, 2019
