Data Stories Archives

Analytics That Matter Content Today Data Stories

It Was a Very Good Year for Content

The events of 2020 brought dramatic changes to all of our lives, especially in the way we connect and do business. The massive shift to digital-first and digital-only interactions gained serious momentum when lockdowns were…

Andrew ButlerDecember 20, 2021

Analytics That Matter Content Today Data Stories Featured

How Gannett Standardized Content Analytics for 600+ Publications

When Gannett merged with Gatehouse Media in 2019, they faced the challenge of standardizing systems and processes as the two groups became one. A top priority in the wake of the merger was to determine…

Andrew ButlerAugust 26, 2021

Analytics That Matter Content Today Data Stories Featured Parse.ly Tips

How 2020 Impacted the Content Landscape and What that Means for Content Creators

The events of 2020 certainly had a profound impact on all of our lives on a professional, political, and personal level. Not surprisingly, those experiences resulted in significant shifts in our content consumption habits throughout…

Andrew ButlerMarch 18, 2021

Analytics That Matter Content Today Data Stories Featured

Converting Content to Cold Hard Cash | Webinar Recap

Content is quickly becoming marketing's top money-making channel in today's digital landscape. No matter what form it takes, whether it's ebooks, articles, help docs or blog posts, teams are focusing more and more on using…

Andrew ButlerFebruary 24, 2021

Analytics That Matter Content Today Data Stories Featured

How to Prove the Value of your Content | Webinar Recap

In the world of endless digital noise we live in, proving the true value of your content is more important than ever. Whether you're creating a blog, an ebook, an article, or a video, you…

Andrew ButlerNovember 30, 2020

Data Stories Featured

Trying to predict referral trends in 2019: what we got right, and what we got wrong

I wanted to check back in on some predictions I made at the beginning of the year. We've got one more month to go before we can do a proper year-over-year assessment, and though we…

Kelsey ArendtDecember 9, 2019

Data Stories

It’s nice to be niche

Whether your expertise is broad or specific, your organization large or decidedly small, every audience will be made up of many smaller audiences. What works for one may not work for another. Understanding those audiences,…

Kelsey ArendtNovember 22, 2019

Data Stories Featured

The (digital) morning news routine: how mobile news aggregators have evolved beyond the homepage

What makes reading the news different than listening to it on the radio or watching it on TV is the undivided attention it requires. That's not to say radio and TV news patrons are not…

Kelsey ArendtSeptember 5, 2019

Data Stories Featured

Introducing: Parse.ly’s 2020 U.S. Election Dashboard

Many of us at Parse.ly are political news junkies, but not only out of civic duty. During the last round of debates among the Democratic candidates for president, we found ourselves glued to our Internet…

Mike SukmanowskyJuly 30, 2019

Data Stories Featured

The demand for cross-sectional content: Using NLP to find niche audiences

Striking a balance between content that's too-general and too-niche is a struggle many content creators face. In my world, that content is about the trends we see across the Parse.ly network, where and how readers…

Kelsey ArendtJuly 11, 2019

Data Stories

Appointment viewing: What happens online when we all watch the same show?

We've been measuring attention on the internet for coming up on ten years now. One thing that remains constant: our collective amount of attention doesn't change much day to day. We can actually see in…

Kelsey ArendtJune 11, 2019

Data Stories

It Was a Very Good Year for Content

How Gannett Standardized Content Analytics for 600+ Publications

Converting Content to Cold Hard Cash | Webinar Recap

How to Prove the Value of your Content | Webinar Recap

Trying to predict referral trends in 2019: what we got right, and what we got wrong

It’s nice to be niche

The (digital) morning news routine: how mobile news aggregators have evolved beyond the homepage

Introducing: Parse.ly’s 2020 U.S. Election Dashboard

The demand for cross-sectional content: Using NLP to find niche audiences

Appointment viewing: What happens online when we all watch the same show?

Get the latest content analytics insights in your inbox

Resources

Platform

Company