Instagram has 500 million daily active users and a billion monthly users, making it the third most popular social media platform. Yet, it sends just a tiny fraction of the amount of traffic back to…
Kelsey ArendtMay 16, 2019
At Parse.ly, we measure how much attention content receives, and broadly speaking - it's a lot. We directly track how many page views individual URLs receive from visitors. In the last three years we've tracked…
Conrad LeeMarch 26, 2019
Another big announcement from Facebook has made some people in media understandably nervous. The unknown impact another algorithm, or in this case entire product strategy, change might have has sent chills through audience teams everywhere,…
Clare Carr and Kelsey ArendtMarch 7, 2019
If you're arriving here for the first time, I strongly encourage you to check out Part I of this study, "Predicting sources of traffic to content in 2019", in which we explore traffic and the…
Kelsey ArendtFebruary 20, 2019
Data has a habit of giving us advance signals about particular trends.It shouts, "Hey, something big is happening." Like when we saw Facebook decline for six months before they announced official changes to their newsfeed.…
Kelsey ArendtFebruary 6, 2019
In an age where we're constantly inundated by content, it's become a bigger challenge for content to stand out, partly because there's more of it. According to TrackMaven, the average number of blog posts published…
Melissa BierlyJanuary 29, 2019
Traffic trends in December 2018: Farewell discover.google.com, we hardly knew thee. We'll say this for traffic trends at the end of 2018 - they were consistent. In past years, month to month would often show…
Clare CarrJanuary 7, 2019
When Recode suspected that hurricanes receive disproportionately more media coverage than wildfires, despite both having a comparable human impact, data showed their suspicion was correct: three times more articles had been written about hurricanes than…
Megan RadognaDecember 12, 2018
Earlier this year, we proved that high page views to online articles about movies correlates to box office success. Knowing online attention connects to a real world impact, I started wondering about publicity: what kind…
Megan RadognaDecember 11, 2018
Where were readers discovering articles and what were some of the top stories of the month? Here's your quick traffic recap based on network data for November 2018. November 2018: Google Discover joins the top…
Megan RadognaDecember 3, 2018
From sports and entertainment ("Every hero needs a villain.") to music ("So everybody just follow me / 'Cause we need a little controversy / 'Cause it feels so empty without me"), there's an understanding that…
Megan RadognaNovember 30, 2018
