What makes reading the news different than listening to it on the radio or watching it on TV is the undivided attention it requires. That's not to say radio and TV news patrons are not…
Kelsey ArendtSeptember 5, 2019
Many of us at Parse.ly are political news junkies, but not only out of civic duty. During the last round of debates among the Democratic candidates for president, we found ourselves glued to our Internet…
Mike SukmanowskyJuly 30, 2019
Striking a balance between content that's too-general and too-niche is a struggle many content creators face. In my world, that content is about the trends we see across the Parse.ly network, where and how readers…
Kelsey ArendtJuly 11, 2019
We've been measuring attention on the internet for coming up on ten years now. One thing that remains constant: our collective amount of attention doesn't change much day to day. We can actually see in…
Kelsey ArendtJune 11, 2019
Instagram has 500 million daily active users and a billion monthly users, making it the third most popular social media platform. Yet, it sends just a tiny fraction of the amount of traffic back to…
Kelsey ArendtMay 16, 2019
Building a habit takes time. In the way that these stats live in our collective, though often inaccurate, hive mind, there's some stat that says it takes 21 days to build a habit. Jeremy Dean,…
Kelsey ArendtMay 7, 2019
At Parse.ly, we measure how much attention content receives, and broadly speaking - it's a lot. We directly track how many page views individual URLs receive from visitors. In the last three years we've tracked…
Conrad LeeMarch 26, 2019
Another big announcement from Facebook has made some people in media understandably nervous. The unknown impact another algorithm, or in this case entire product strategy, change might have has sent chills through audience teams everywhere,…
Clare Carr and Kelsey ArendtMarch 7, 2019
If you're arriving here for the first time, I strongly encourage you to check out Part I of this study, "Predicting sources of traffic to content in 2019", in which we explore traffic and the…
Kelsey ArendtFebruary 20, 2019
Data has a habit of giving us advance signals about particular trends.It shouts, "Hey, something big is happening." Like when we saw Facebook decline for six months before they announced official changes to their newsfeed.…
Kelsey ArendtFebruary 6, 2019
In an age where we're constantly inundated by content, it's become a bigger challenge for content to stand out, partly because there's more of it. According to TrackMaven, the average number of blog posts published…
Melissa BierlyJanuary 29, 2019