What makes reading the news different than listening to it on the radio or watching it on TV is the undivided attention it requires. That's not to say radio and TV news patrons are not…
I often wonder if the allure of a social platform is worth the hype. My interests as an analyst and content strategist sometimes feel at odds with my interests as a user and consumer. The…
Many of us at Parse.ly are political news junkies, but not only out of civic duty. During the last round of debates among the Democratic candidates for president, we found ourselves glued to our Internet…
Striking a balance between content that's too-general and too-niche is a struggle many content creators face. In my world, that content is about the trends we see across the Parse.ly network, where and how readers…
We've been measuring attention on the internet for coming up on ten years now. One thing that remains constant: our collective amount of attention doesn't change much day to day. We can actually see in…
Instagram has 500 million daily active users and a billion monthly users, making it the third most popular social media platform. Yet, it sends just a tiny fraction of the amount of traffic back to…
Building a habit takes time. In the way that these stats live in our collective, though often inaccurate, hive mind, there's some stat that says it takes 21 days to build a habit. Jeremy Dean,…
At Parse.ly, we measure how much attention content receives, and broadly speaking - it's a lot. We directly track how many page views individual URLs receive from visitors. In the last three years we've tracked…
Another big announcement from Facebook has made some people in media understandably nervous. The unknown impact another algorithm, or in this case entire product strategy, change might have has sent chills through audience teams everywhere,…
If you're arriving here for the first time, I strongly encourage you to check out Part I of this study, "Predicting sources of traffic to content in 2019", in which we explore traffic and the…
Data has a habit of giving us advance signals about particular trends.It shouts, "Hey, something big is happening." Like when we saw Facebook decline for six months before they announced official changes to their newsfeed.…
In an age where we're constantly inundated by content, it's become a bigger challenge for content to stand out, partly because there's more of it. According to TrackMaven, the average number of blog posts published…