Data Stories Archives

Data Stories

Reviews and press coverage still matter for movies

Earlier this year, we proved that high page views to online articles about movies correlates to box office success. Knowing online attention connects to a real world impact, I started wondering about publicity: what kind…

Megan RadognaDecember 11, 2018

Data Stories

Top ten external traffic referral sources of November 2018

Where were readers discovering articles and what were some of the top stories of the month? Here's your quick traffic recap based on network data for November 2018. November 2018: Google Discover joins the top…

Megan RadognaDecember 3, 2018

Data Stories

Fighting for attention: How controversy impacts online readership and real-world outcomes

From sports and entertainment ("Every hero needs a villain.") to music ("So everybody just follow me / 'Cause we need a little controversy / 'Cause it feels so empty without me"), there's an understanding that…

Megan RadognaNovember 30, 2018

Data Stories

Consequences of killing time? In the future, more digital growth will be mobile.

This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. Next year, growth will be 3%. But by 2020? We can only expect 2% growth. This…

Megan RadognaNovember 27, 2018

Data Stories

3 (more) stats that prove how newsletters create community engagement

Often we think of social media as a form of community. But why not email? Interactions with newsletters aren't visible in the form of likes and shares in a news feed, but that doesn't mean…

Megan RadognaNovember 15, 2018

Data Stories

Are mobile news aggregators on the rise as referral traffic sources?

This post originally appeared on Digital Content Next. Often top referrers to articles in our network include a mix of the usual suspects: Google search, Google News, Facebook, Twitter, Flipboard, Drudge Report. But one day…

Clare CarrNovember 14, 2018

Data Stories

Who and what are voters reading about online as they head to the polls?

Ahead of Election Day, do you know what Americans are paying attention to as they head to the polls? A lot has happened this fall—the Brett Kavanaugh hearing and confirmation just for starters, not to…

Anna GilbertNovember 5, 2018

Data Stories

Top ten external traffic referral sources of October 2018

Where were readers discovering articles and what were some of the top stories of the month? Here's your quick traffic recap based on network data for October 2018. October 2018: Top ten external traffic referral…

Megan RadognaNovember 5, 2018

Data Stories Featured

What’s driving the news cycle of the Trump administration?

Donald Trump is the most-viewed topic in our network, crossing the boundaries of multiple content categories—politics, business, news. We've investigated search intent vs. total attention for stories about the president and found that the volume…

Megan RadognaNovember 1, 2018

Data Stories

Are audiences still reading about #MeToo, a year after Weinstein?

October marks a year since the reporting on Harvey Weinstein that earned The New York Times and The New Yorker a Pulitzer Prize. On October 5, 2017, Jodi Kantor and Megan Twohey broke their story,…

Megan RadognaOctober 8, 2018

Data Stories Featured

One analyst’s attempts to demystify the types of traffic Google sends publishers

I really love it when one of my go-to news sources sneaks its way into my periphery with a new way of telling a story—a new podcast or app, or really any rich new content…

Kelsey ArendtSeptember 12, 2018

Data Stories

The ultimate referral guide to your audience

Remember the internet in 2015? Left Shark danced, we argued over The Dress, Hotline Bling went viral, and Adele gave us the record-breaking gift of Hello. Most notably (sorry, Adele) for content creators, it was…

Megan RadognaSeptember 10, 2018

Data Stories

Reviews and press coverage still matter for movies

Top ten external traffic referral sources of November 2018

Fighting for attention: How controversy impacts online readership and real-world outcomes

Consequences of killing time? In the future, more digital growth will be mobile.

3 (more) stats that prove how newsletters create community engagement

Are mobile news aggregators on the rise as referral traffic sources?

Who and what are voters reading about online as they head to the polls?

Top ten external traffic referral sources of October 2018

What’s driving the news cycle of the Trump administration?

Are audiences still reading about #MeToo, a year after Weinstein?

One analyst’s attempts to demystify the types of traffic Google sends publishers

The ultimate referral guide to your audience

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