In an age where we're constantly inundated by content, it's become a bigger challenge for content to stand out, partly because there's more of it. According to TrackMaven, the average number of blog posts published…
Melissa BierlyJanuary 29, 2019
When Recode suspected that hurricanes receive disproportionately more media coverage than wildfires, despite both having a comparable human impact, data showed their suspicion was correct: three times more articles had been written about hurricanes than…
Megan RadognaDecember 12, 2018
Earlier this year, we proved that high page views to online articles about movies correlates to box office success. Knowing online attention connects to a real world impact, I started wondering about publicity: what kind…
Megan RadognaDecember 11, 2018
Where were readers discovering articles and what were some of the top stories of the month? Here's your quick traffic recap based on network data for November 2018. November 2018: Google Discover joins the top…
Megan RadognaDecember 3, 2018
From sports and entertainment ("Every hero needs a villain.") to music ("So everybody just follow me / 'Cause we need a little controversy / 'Cause it feels so empty without me"), there's an understanding that…
Megan RadognaNovember 30, 2018
This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. Next year, growth will be 3%. But by 2020? We can only expect 2% growth. This…
Megan RadognaNovember 27, 2018
Often we think of social media as a form of community. But why not email? Interactions with newsletters aren't visible in the form of likes and shares in a news feed, but that doesn't mean…
Megan RadognaNovember 15, 2018
This post originally appeared on Digital Content Next. Often top referrers to articles in our network include a mix of the usual suspects: Google search, Google News, Facebook, Twitter, Flipboard, Drudge Report. But one day…
Clare CarrNovember 14, 2018
Ahead of Election Day, do you know what Americans are paying attention to as they head to the polls? A lot has happened this fall—the Brett Kavanaugh hearing and confirmation just for starters, not to…
Anna GilbertNovember 5, 2018
Where were readers discovering articles and what were some of the top stories of the month? Here's your quick traffic recap based on network data for October 2018. October 2018: Top ten external traffic referral…
Megan RadognaNovember 5, 2018
Donald Trump is the most-viewed topic in our network, crossing the boundaries of multiple content categories—politics, business, news. We've investigated search intent vs. total attention for stories about the president and found that the volume…
Megan RadognaNovember 1, 2018