This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. Next year, growth will be 3%. But by 2020? We can only expect 2% growth. This…
Megan RadognaNovember 27, 2018
This post originally appeared on Digital Content Next. Often top referrers to articles in our network include a mix of the usual suspects: Google search, Google News, Facebook, Twitter, Flipboard, Drudge Report. But one day…
Clare CarrNovember 14, 2018
Ahead of Election Day, do you know what Americans are paying attention to as they head to the polls? A lot has happened this fall—the Brett Kavanaugh hearing and confirmation just for starters, not to…
Anna GilbertNovember 5, 2018
Where were readers discovering articles and what were some of the top stories of the month? Here's your quick traffic recap based on network data for October 2018. October 2018: Top ten external traffic referral…
Megan RadognaNovember 5, 2018
Donald Trump is the most-viewed topic in our network, crossing the boundaries of multiple content categories—politics, business, news. We've investigated search intent vs. total attention for stories about the president and found that the volume…
Megan RadognaNovember 1, 2018
October marks a year since the reporting on Harvey Weinstein that earned The New York Times and The New Yorker a Pulitzer Prize. On October 5, 2017, Jodi Kantor and Megan Twohey broke their story,…
Megan RadognaOctober 8, 2018
I really love it when one of my go-to news sources sneaks its way into my periphery with a new way of telling a story—a new podcast or app, or really any rich new content…
Kelsey ArendtSeptember 12, 2018
Remember the internet in 2015? Left Shark danced, we argued over The Dress, Hotline Bling went viral, and Adele gave us the record-breaking gift of Hello. Most notably (sorry, Adele) for content creators, it was…
Megan RadognaSeptember 10, 2018
According to Parse.ly's latest Authority Report data, most lifestyle content, including Style & Fashion, Family & Parenting, and Shopping, gets the majority of its external referrals from Facebook. However, one lifestyle category stands out: Travel.…
Marissa RasmussenAugust 27, 2018
The scramble to diversify traffic sources picked up after Facebook announced its algorithm change earlier this year. While brands and publishers are focusing more on decreasing their reliance on a single platform like Facebook or…
Megan RadognaAugust 16, 2018
This post is a collaboration between SkiftX, Skift's branded content studio, and Parse.ly. It originally appeared as sponsored content on Skift. Online content is a powerful marketing vehicle, but it can't be successful without a…
Parse.lyAugust 8, 2018
