There's a good chance that you have a mobile phone within arm's reach right now, maybe in a pocket, next to you on your desk, or even in your hand as you read this post.…
Clare CarrApril 9, 2018
Ed Note: This article comes from the data and analytics team at HuffPost, a Parse.ly client. We typically highlight aggregate data about topics or sources, but this story shows an example of content analytics in…
Vincent Wu, Julian Gilliatt, and Megan XuFebruary 22, 2018
What do people do before they go see a movie? The movie industry tries to answer this question through proxies employed by marketers: surveys, data on past successes, search data, and more recently social media…
Clare CarrJanuary 16, 2018
You can measure the year in top songs, top movies, or top recipes, taking a look at what made this year "special" using data. But what was special about the data of this year? We're…
Megan RadognaDecember 20, 2017
Are people really paying attention? So far during Donald Trump's presidency, readers are spending more time with political news, per story, than any other topic. But which of the many storylines coming out of the…
Clare CarrOctober 18, 2017
A slew of advice on diluting filter bubbles followed the 2016 election. Quartz advised, "Get new perspectives in your inbox." One way to do that, Quora suggested in this discussion, was to "ntentionally seek out…
Megan RadognaJuly 17, 2017
At the end of the year, we tend to look back at the work that has changed the way we see the world. From Columbia Journalism Review's favorite pieces of journalism, to the New York…
Allie VanNestJanuary 23, 2017
Social networks have become extremely important referral sources for many online media outlets. In light of Facebook's recent algorithm changes, some digital publishers have become laser-focused on how much traffic the social media giant is…
Allie VanNestAugust 11, 2016
The fast pace of online content means that often an article or post barely makes its way through the CMS before it feels like you're onto the next one, both as writers and readers. So…
Clare CarrApril 13, 2015