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Content Today Featured

Showcasing the Top Content of 2022

Analytically speaking, it’s been a big and bright year for content. That’s why we’re excited to share our favorite pieces published in 2022, including: Content highlights from Parse.ly customers Top-performing Parse.ly marketing content Top-performing Parse.ly…

Kayla BurnsDecember 15, 2022

Analytics That Matter Content Today Featured Parse.ly Tips

Parse.ly vs. Google Analytics: 9 Ways Parse.ly Emerges as Best-in-Class for Content Analytics

Google Analytics (GA) is a robust analytics platform but misses the mark in key areas around content insights. Customers that use GA incorporate Parse.ly into their workflow as the source of truth for content insights.…

Andrew ButlerJune 3, 2022

Analytics That Matter Content Today Featured

Unlocking the Power of Evergreen Content for Healthcare Companies

Content teams have so much on their plates, from creating the content to actually bringing leads to their website. What if there was a way to escape that content treadmill, which demands publishing brand new…

Andrew ButlerSeptember 3, 2021

Analytics That Matter Content Today Data Stories Featured

How Gannett Standardized Content Analytics for 600+ Publications

When Gannett merged with Gatehouse Media in 2019, they faced the challenge of standardizing systems and processes as the two groups became one. A top priority in the wake of the merger was to determine…

Andrew ButlerAugust 26, 2021

Analytics That Matter Content Today Featured Parse.ly Tips

How to Capitalize on Travel & Tourism Content for Bottom of the Funnel

Bottom-of-funnel, decision-stage content is all about generating revenue. It should help guide your audience across the finish line into making a purchase, and repeat purchases. However, this type of content can lose its punch when…

Andrew ButlerAugust 12, 2021

Analytics That Matter Content Today Featured Parse.ly Tips

How to Optimize the Middle of the Funnel with Content for Travel & Tourism

Bottom-of-funnel gets a lot of the attention in The Content Marketer’s Funnel. It’s where all the sales and bottom-line revenue happens. But bottom-of-funnel content can’t help you make a single sale without a healthy mid-funnel…

Andrew ButlerAugust 5, 2021

Analytics That Matter Content Today Featured Parse.ly Tips

How to Optimize the Top of the Funnel with Content for Travel & Tourism

Table of Contents Understand content marketing for top of the funnel Incorporate multiple channels in marketing funnel stages Do your keyword homework Don’t forget about tracking metrics Build successful marketing funnel stages When we talk…

Andrew ButlerJuly 29, 2021

Changelog Featured

What Content Pushes People to Purchase? Find Out With Last Post Touched Attribution

When we launched Content Conversions, our customers quickly surfaced that we had a gap in our attribution models. Parse.ly could give credit to the first page seen, the last page seen, and all the…

Melissa BierlyJune 15, 2021

Analytics That Matter Featured Parse.ly Tips

Beware of this Content Strategy “Best Practice.”

The Scene: Monthly Marketing Operations Review “So what is the total marketing contribution our content strategy is giving to the business?” I paused. I was about five slides into my monthly marketing operational deck, thinking…

David CardielMay 30, 2021

Analytics That Matter Content Today Featured Parse.ly Tips

5 Places to Source Data for Better Data-Driven Content

5 Places to Source Data for Better Data-Driven Content The most powerful pieces of content are informed by data—not just a hunch. In an internet full of content—plentiful fluff pieces, sources without citations, and simple…

Andrew ButlerMay 12, 2021

Analytics That Matter Featured Parse.ly Tips

5 Tagging Best Practices For Getting the Most Out of Your Content Strategy

Tags are some of the most useful metadata an analyst can have -- and some of the most frustrating. Tags can be a wonderful way to organize content if done well, but when applied sporadically…

Stephanie Schwartz and Andrew ButlerApril 30, 2021

Analytics That Matter Featured Parse.ly Tips

How Microsoft XBox is Using Content Analytics to Capitalize on Rapid Growth | Webinar Recap

Last week, WordPress VIP's CEO, Nick Gernert, Parse.ly's Co-Founder, Sachin Kamdar, and Microsoft's Sr. Communications Manager, Will Tuttle, sat down for a webinar to talk about Parse.ly joining WPVIP and how we're working together now…

Andrew ButlerApril 15, 2021

Featured

Showcasing the Top Content of 2022

Parse.ly vs. Google Analytics: 9 Ways Parse.ly Emerges as Best-in-Class for Content Analytics

Unlocking the Power of Evergreen Content for Healthcare Companies

How Gannett Standardized Content Analytics for 600+ Publications

How to Capitalize on Travel & Tourism Content for Bottom of the Funnel

How to Optimize the Middle of the Funnel with Content for Travel & Tourism

How to Optimize the Top of the Funnel with Content for Travel & Tourism

What Content Pushes People to Purchase? Find Out With Last Post Touched Attribution

Beware of this Content Strategy “Best Practice.”

5 Places to Source Data for Better Data-Driven Content

5 Tagging Best Practices For Getting the Most Out of Your Content Strategy

How Microsoft XBox is Using Content Analytics to Capitalize on Rapid Growth | Webinar Recap

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