In 2016, on average, 40% of external referrers to the Parse.ly network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google…
Clare CarrOctober 18, 2023
As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. Here, tech…
Kayla MehojahAugust 3, 2023
Not all content gets distributed equally, and there’s a high chance you have some under-the-radar content that could perform very well if given a bigger spotlight. Finding those hits used to be difficult—but now, with…
Doyle IrvinJuly 12, 2023
Since joining Parse.ly in 2011, I've heard tons of stories from journalists, audience developers, analysts, marketers, and product teams about how data insights have helped them succeed in their roles. Oh, there's still the occasional…
John LevittMay 30, 2023
Parse.ly has three core products that help your business create more engaging, content-driven experiences with data. These products are: Analytics Dashboard: The accessible dashboard that everyone on your team can use to understand content performance.…
Kayla MehojahApril 11, 2023
Analytically speaking, it’s been a big and bright year for content. That’s why we’re excited to share our favorite pieces published in 2022, including: Content highlights from Parse.ly customers Top-performing Parse.ly marketing content Top-performing Parse.ly…
Kayla MehojahDecember 15, 2022
Updated April 2023 Google Analytics (GA) is a robust analytics platform but misses the mark in key areas around content insights. Customers that use GA incorporate Parse.ly into their workflow as the source of truth…
Andrew ButlerJune 3, 2022
Content teams have so much on their plates, from creating the content to actually bringing leads to their website. What if there was a way to escape that content treadmill, which demands publishing brand new…
Andrew ButlerSeptember 3, 2021
When Gannett merged with Gatehouse Media in 2019, they faced the challenge of standardizing systems and processes as the two groups became one. A top priority in the wake of the merger was to determine…
Andrew ButlerAugust 26, 2021
Bottom-of-funnel, decision-stage content is all about generating revenue. It should help guide your audience across the finish line into making a purchase, and repeat purchases. However, this type of content can lose its punch when…
Andrew ButlerAugust 12, 2021
Bottom-of-funnel gets a lot of the attention in The Content Marketer’s Funnel. It’s where all the sales and bottom-line revenue happens. But bottom-of-funnel content can’t help you make a single sale without a healthy mid-funnel…
Andrew ButlerAugust 5, 2021