Google Analytics (GA) is a robust analytics platform but misses the mark in key areas around content insights. Customers that use GA incorporate Parse.ly into their workflow as the source of truth for content insights.…
Andrew ButlerJune 3, 2022
When Gannett merged with Gatehouse Media in 2019, they faced the challenge of standardizing systems and processes as the two groups became one. A top priority in the wake of the merger was to determine…
Andrew ButlerAugust 26, 2021
Bottom-of-funnel, decision-stage content is all about generating revenue. It should help guide your audience across the finish line into making a purchase, and repeat purchases. However, this type of content can lose its punch when…
Andrew ButlerAugust 12, 2021
Bottom-of-funnel gets a lot of the attention in The Content Marketer’s Funnel. It’s where all the sales and bottom-line revenue happens. But bottom-of-funnel content can’t help you make a single sale without a healthy mid-funnel…
Andrew ButlerAugust 5, 2021
Table of Contents Understand content marketing for top of the funnel Incorporate multiple channels in marketing funnel stages Do your keyword homework Don’t forget about tracking metrics Build successful marketing funnel stages When we talk…
Andrew ButlerJuly 29, 2021
When we launched Content Conversions, our customers quickly surfaced that we had a gap in our attribution models. Parse.ly could give credit to the first page seen, the last page seen, and all the…
Melissa BierlyJune 15, 2021
The Scene: Monthly Marketing Operations Review “So what is the total marketing contribution our content strategy is giving to the business?” I paused. I was about five slides into my monthly marketing operational deck, thinking…
David CardielMay 30, 2021
5 Places to Source Data for Better Data-Driven Content The most powerful pieces of content are informed by data—not just a hunch. In an internet full of content—plentiful fluff pieces, sources without citations, and simple…
Andrew ButlerMay 12, 2021
Tags are some of the most useful metadata an analyst can have -- and some of the most frustrating. Tags can be a wonderful way to organize content if done well, but when applied sporadically…
Stephanie Schwartz and Andrew ButlerApril 30, 2021
Last week, WordPress VIP's CEO, Nick Gernert, Parse.ly's Co-Founder, Sachin Kamdar, and Microsoft's Sr. Communications Manager, Will Tuttle, sat down for a webinar to talk about Parse.ly joining WPVIP and how we're working together now…
Andrew ButlerApril 15, 2021
I had the opportunity to speak at AdWeek's 2021 Elevate Performance marketing conference. The overarching theme: In a year that's been marked by an acceleration of personalized, targeted marketing via innovations in mar tech, brand…
David CardielApril 2, 2021
