Everyone forgets about metadata," said John O'Donovan, chief technology officer at The Financial Times. "They think they can just make stuff and then forget about how it is organized But all your assets are useless…
Clare CarrSeptember 1, 2015
Anyone who has ever spent time inside a CMS has been given the option to "tag" their articles. Tagging, traditionally associated with search engine optimization (SEO), allows authors to add metadata keywords to articles to…
Clare CarrAugust 20, 2015
So much of our time, energy, and effort goes towards getting people interested in our stories, articles and content, but a lot of sites still come up short once people get there. Why? One reason…
Clare CarrAugust 13, 2015
"So exactly how hard is it to find a needle in a haystack, anyway? And can water dripping on your forehead really drive you nuts? Those are the kinds of questions, myths and urban legends…
Sachin KamdarAugust 4, 2015
It has become increasingly rare to come across a journalist who doesn't think analytics are important in the era of digital publishing. In May, the International News Media Association World Congress surveyed its media executive…
Parse.lyJuly 29, 2015
Why are venture capitalists, private equity firms and wealthy individuals pouring hundreds of millions of dollars into new media each year? Last month, Parse.ly invited dozens of journalists and professionals from the publishing world to…
Parse.lyJuly 14, 2015
Finding your target audience has gotten infinitely more complicated since the rise of digital media. We've all been at a family reunion where grandma or grandpa waxes poetic about how hard things were in the…
Jeff AndrewsJuly 7, 2015
Being a hopeless news junkie, I start every morning with a large cup of industrial-strength coffee and my RSS Feed, which brings me content from exactly 100 (just counted) publications, from new media upstarts to…
Jeff AndrewsJune 23, 2015
For marketers and publishers alike, native advertising can still feel a little like the wild west. Everyone is figuring it out while trying to stay ahead of the competition. The only thing that is clear?…
Parse.lyJune 11, 2015
In the premier season of the new podcast "StartUp," host Alex Blumberg briefly discussed the success of "Serial," the other extremely successful podcast startup launched at the same time. "If you're listening to the sound…
Anika AnandJune 8, 2015
If it seems like every year the launch of a hot new digital publisher causes the industry to rethink itself, it's because that's actually happening -- low barriers to entry have made digital media a…
Jeff AndrewsJune 1, 2015