For marketers and publishers alike, native advertising can still feel a little like the wild west. Everyone is figuring it out while trying to stay ahead of the competition. The only thing that is clear?…
Parse.lyJune 11, 2015
If it seems like every year the launch of a hot new digital publisher causes the industry to rethink itself, it's because that's actually happening -- low barriers to entry have made digital media a…
Jeff AndrewsJune 1, 2015
Effective analytics require a very simple, but often overlooked ingredient: accurate data. Digital media provides a much richer store of data than its print counterpart, but rapid innovations in distribution and technology mean that even…
Parse.lyMay 5, 2015