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Analytics That Matter Content Today Data Stories Featured Parse.ly Tips

How 2020 Impacted the Content Landscape and What that Means for Content Creators

The events of 2020 certainly had a profound impact on all of our lives on a professional, political, and personal level. Not surprisingly, those experiences resulted in significant shifts in our content consumption habits throughout…

Andrew ButlerMarch 18, 2021

Analytics That Matter Content Today Featured

Content Analytics – Piece of Cake?

Content Analytics - Piece of Cake? When we speak with prospective clients, we get asked a lot about the difference between Parse.ly and traditional web analytics tools like Google Analytics and Adobe. Why do we…

Sachin KamdarMarch 12, 2021

Analytics That Matter Content Today Data Stories Featured

Converting Content to Cold Hard Cash | Webinar Recap

Content is quickly becoming marketing's top money-making channel in today's digital landscape. No matter what form it takes, whether it's ebooks, articles, help docs or blog posts, teams are focusing more and more on using…

Andrew ButlerFebruary 24, 2021

Content Today Featured

Parse.ly + WordPress VIP are joining forces!

Today we're pleased to announce that Parse.ly will be joining WPVIP, the leading provider of enterprise WordPress and part of Automattic's suite of innovative brands. Everyone at Parse.ly is coming over to WordPress VIP and…

Sachin KamdarFebruary 5, 2021

Content Today Featured

4 Marketing Leaders Share their 2021 Content Strategy | Webinar Recap

Eighty-eight percent of your prospective customers are researching your company before they ever contact you, and they're doing that through the content you put out online. What are you doing to make sure you're getting…

Andrew ButlerJanuary 28, 2021

Content Today Featured Parse.ly Tips

How to Get Budget for your Content Strategy (in case you forgot to ask)

Planning season is over content marketers. Did you remember to budget for everything? Let me ask you this, are you about to break out the bold boxing gloves to go a few rounds with leadership,…

David CardielJanuary 21, 2021

Analytics That Matter Content Today Featured

What is Content Quality & How Do You Measure It?

Marketers and publishers use plenty of metrics to gauge content quality—site traffic, for example, and search rankings. But here's the thing: neither of those metrics really speaks to content quality. Content that drives a ton…

David CardielJanuary 13, 2021

Analytics That Matter Featured

What Is Bounce Rate? Why This Common Metric Doesn’t Matter & What You Should Use Instead

Just because a metric is easy to find doesn't make it helpful or actionable for a content marketer. Bounce rate is an example of such a metric, often tracked by content marketers in Google Analytics.…

David CardielDecember 15, 2020

Analytics That Matter Content Today Data Stories Featured

How to Prove the Value of your Content | Webinar Recap

In the world of endless digital noise we live in, proving the true value of your content is more important than ever. Whether you're creating a blog, an ebook, an article, or a video, you…

Andrew ButlerNovember 30, 2020

Analytics That Matter Featured

Content Analytics Made Easy | Webinar Recap

We can all agree that this year has brought a TON of unforeseen challenges to the workplace, but at Parse.ly we believe that making sense of your content marketing analytics shouldn't be one of them.…

David CardielNovember 4, 2020

Content Today Featured

The Audience Journey: Crafting Content That Drives Actionable Results | Webinar Recap

Last week Parse.ly's CEO and Co-Founder, Sachin Kamdar, and Co-Founder and Head of Marketing at Gradient Works, Jenn Deering Davis, caught up on a webinar focusing on The Audience Journey and How to Craft Content…

David CardielOctober 16, 2020

Changelog Featured

Content Conversions in Parse.ly’s dashboard

We know that it isn't easy to make your content successful. But we also know that when it works, content can be the best way to drive your business forward. We've built a content…

Melissa BierlyOctober 14, 2020

Featured

Converting Content to Cold Hard Cash | Webinar Recap

Parse.ly + WordPress VIP are joining forces!

4 Marketing Leaders Share their 2021 Content Strategy | Webinar Recap

How to Get Budget for your Content Strategy (in case you forgot to ask)

What is Content Quality & How Do You Measure It?

What Is Bounce Rate? Why This Common Metric Doesn’t Matter & What You Should Use Instead

How to Prove the Value of your Content | Webinar Recap

Content Analytics Made Easy | Webinar Recap

The Audience Journey: Crafting Content That Drives Actionable Results | Webinar Recap

Content Conversions in Parse.ly’s dashboard

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