In 2017, Forbes told us that content will always be king and three years later, its reign has only gotten stronger. Now more than ever, brands are concentrating on content marketing, investors are piling cash…
Andrew ButlerOctober 7, 2020
The murders of Breonna Taylor, George Floyd, and Tony McDade are the newest names in a long list of Black people killed by the police. Many in the United States seem to just be waking…
Sachin KamdarJune 16, 2020
When we created Parse.ly, we made a bet on a new era of content. We believed that a great shift in digital attention would lead media companies to partner directly with their audience, rather than…
Sachin KamdarApril 6, 2020
I wanted to check back in on some predictions I made at the beginning of the year. We've got one more month to go before we can do a proper year-over-year assessment, and though we…
Kelsey ArendtDecember 9, 2019
Today, we're excited to announce our first generally-available release of Parse.ly Content Conversions, which helps you prove content's impact. This release includes a conversions report that shows which content converts the most readers, which content…
Melissa BierlyOctober 23, 2019
As more companies take content and audience seriously as a marketing function, the bar for audience attention continues to rise. It's always been incredibly challenging to break through the noise, but we have a secret…
Clare CarrOctober 8, 2019
What makes reading the news different than listening to it on the radio or watching it on TV is the undivided attention it requires. That's not to say radio and TV news patrons are not…
Kelsey ArendtSeptember 5, 2019
I often wonder if the allure of a social platform is worth the hype. My interests as an analyst and content strategist sometimes feel at odds with my interests as a user and consumer. The…
Kelsey ArendtAugust 22, 2019
"Hold on, say that again… Parse.ly is analyzing what over one billion people are looking at online? That's a sixth of the internet!" "Yes," Sachin answered. "At the same time, Parse.ly is also analyzing…
Nick Milne-HomeAugust 15, 2019
"We've never had a lead gen problem," said Kathleen Booth, head of IMPACT's marketing team. That was enough to make everyone's ears perk up as Booth presented IMPACT's content marketing strategy at a Parse.ly…
Kelsey ArendtAugust 1, 2019
Many of us at Parse.ly are political news junkies, but not only out of civic duty. During the last round of debates among the Democratic candidates for president, we found ourselves glued to our Internet…
Mike SukmanowskyJuly 30, 2019
