Planning season is over content marketers. Did you remember to budget for everything? Let me ask you this, are you about to break out the bold boxing gloves to go a few rounds with leadership,…
Marketers and publishers use plenty of metrics to gauge content quality—site traffic, for example, and search rankings. But here's the thing: neither of those metrics really speaks to content quality. Content that drives a ton…
Just because a metric is easy to find doesn't make it helpful or actionable for a content marketer. Bounce rate is an example of such a metric, often tracked by content marketers in Google Analytics.…
In the world of endless digital noise we live in, proving the true value of your content is more important than ever. Whether you're creating a blog, an ebook, an article, or a video, you…
We can all agree that this year has brought a TON of unforeseen challenges to the workplace, but at Parse.ly we believe that making sense of your content marketing analytics shouldn't be one of them.…
Last week Parse.ly's CEO and Co-Founder, Sachin Kamdar, and Co-Founder and Head of Marketing at Gradient Works, Jenn Deering Davis, caught up on a webinar focusing on The Audience Journey and How to Craft Content…
We know that it isn't easy to make your content successful. But we also know that when it works, content can be the best way to drive your business forward. We've built a content…
In 2017, Forbes told us that content will always be king and three years later, its reign has only gotten stronger. Now more than ever, brands are concentrating on content marketing, investors are piling cash…
Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as "direct." Dark traffic…
The murders of Breonna Taylor, George Floyd, and Tony McDade are the newest names in a long list of Black people killed by the police. Many in the United States seem to just be waking…
When we created Parse.ly, we made a bet on a new era of content. We believed that a great shift in digital attention would lead media companies to partner directly with their audience, rather than…
I wanted to check back in on some predictions I made at the beginning of the year. We've got one more month to go before we can do a proper year-over-year assessment, and though we…