Planning season is over content marketers. Did you remember to budget for everything? Let me ask you this, are you about to break out the bold boxing gloves to go a few rounds with leadership,…
David CardielJanuary 21, 2021
Just because a metric is easy to find doesn't make it helpful or actionable for a content marketer. Bounce rate is an example of such a metric, often tracked by content marketers in Google Analytics.…
David CardielDecember 15, 2020
In the world of endless digital noise we live in, proving the true value of your content is more important than ever. Whether you're creating a blog, an ebook, an article, or a video, you…
Andrew ButlerNovember 30, 2020
We can all agree that this year has brought a TON of unforeseen challenges to the workplace, but at Parse.ly we believe that making sense of your content marketing analytics shouldn't be one of them.…
David CardielNovember 4, 2020
Last week Parse.ly's CEO and Co-Founder, Sachin Kamdar, and Co-Founder and Head of Marketing at Gradient Works, Jenn Deering Davis, caught up on a webinar focusing on The Audience Journey and How to Craft Content…
David CardielOctober 16, 2020
We know that it isn't easy to make your content successful. But we also know that when it works, content can be the best way to drive your business forward. We've built a content…
Melissa BierlyOctober 14, 2020
In 2017, Forbes told us that content will always be king and three years later, its reign has only gotten stronger. Now more than ever, brands are concentrating on content marketing, investors are piling cash…
Andrew ButlerOctober 7, 2020
Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as "direct." Dark traffic…
Aakash ShahAugust 12, 2020
The murders of Breonna Taylor, George Floyd, and Tony McDade are the newest names in a long list of Black people killed by the police. Many in the United States seem to just be waking…
Sachin KamdarJune 16, 2020
When we created Parse.ly, we made a bet on a new era of content. We believed that a great shift in digital attention would lead media companies to partner directly with their audience, rather than…
Sachin KamdarApril 6, 2020
I wanted to check back in on some predictions I made at the beginning of the year. We've got one more month to go before we can do a proper year-over-year assessment, and though we…
Kelsey ArendtDecember 9, 2019