Content Today Archives

Content Today

How to Level Up Your Content Strategy in the Parse.ly Dashboard

Content strategy has evolved. Journalists, editors, and marketers need multi-faceted analytics to compete in today’s content landscape. Understanding where your audience is coming from, what content they are engaging with, and what influences conversion is…

Andrew ButlerMarch 21, 2023

Content Today Parse.ly Tech Parse.ly Tips

Showcasing the Top Content of 2022

Analytically speaking, it’s been a big and bright year for content. That’s why we’re excited to share our favorite pieces published in 2022, including: Content highlights from Parse.ly customers Top-performing Parse.ly marketing content Top-performing Parse.ly…

Kayla MehojahDecember 15, 2022

Analytics That Matter Content Today Parse.ly Tips

What Is A Content Marketer?

A content marketer plays an important role within a company’s digital marketing team. They plan, create, and share relevant and useful content with a target audience. They market this content to help audiences make important…

Andrew ButlerDecember 5, 2022

Content Today Data Stories Uncategorized

Hooked on Data: Overcoming the High Demand for Content

Raise your hand if you don’t have enough time in the day to make data-driven content decisions. We’re betting that’s most of you. Especially anyone working in media where the expectation is to be the…

Kayla MehojahOctober 18, 2022

Analytics That Matter Content Today Parse.ly Tips

8 B2B Content Marketing Examples to Inspire Your Content Strategy

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content can come in many formats, such as blog posts, videos, and webinars.] Content…

Andrew ButlerJuly 21, 2022

Analytics That Matter Content Today Parse.ly Tips

How to Do a ROT Analysis: Keeping Your Content Fresh

Almost half of content marketers don’t know how their content is performing, according to our latest research. This tells us three things: Content is published and then promptly forgotten. Data collected from legacy analytics tools…

Kayla MehojahJuly 12, 2022

Analytics That Matter Content Today Parse.ly Tips

Why Media Companies Need Real-Time Content Analysis

Real-time content analysis is essential for staying on top of rapidly evolving news and trends. It helps you see when an article is taking off and when there’s buzz around your stories. Ultimately, real-time content…

Andrew ButlerJuly 7, 2022

Analytics That Matter Content Today Parse.ly Tips

Usership: the Only Thing That Matters With Analytics

When it comes to analytics, usership is the only metric that matters. Zuora’s CEO, Tien Tzuo, explains what usership is in very simple terms: “Start paying attention to consumption, as opposed to unit sales. Miles…

Doyle IrvinJuly 1, 2022

Analytics That Matter Content Today Parse.ly Tips

Personalized Content Is The New Standard. Here Are 4 Ways To Get Started

Personalized content is a method of tailoring digital content to an individual reader based on the data a company has gathered on them. Personalizing content enables businesses to speak to a reader in relevant terms…

Andrew ButlerJune 23, 2022

Analytics That Matter Content Today Parse.ly Tips

8 Steps to Dominate Content Development [With Examples!]

The sales team wants a new case study. The company president files in and states she heard video is the way of the content future. Everyone has an ask. They’re all good ideas, but they…

Andrew ButlerJune 14, 2022

Analytics That Matter Content Today Parse.ly Tips

Google Analytics 4 vs. Universal Analytics: Key Differences and What They Mean for Content Teams

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. After then,…

Andrew ButlerJune 9, 2022

Content Today

How to Level Up Your Content Strategy in the Parse.ly Dashboard

Top 5 Content Marketing Trends for 2023

Showcasing the Top Content of 2022

What Is A Content Marketer?

Hooked on Data: Overcoming the High Demand for Content

8 B2B Content Marketing Examples to Inspire Your Content Strategy

How to Do a ROT Analysis: Keeping Your Content Fresh

Why Media Companies Need Real-Time Content Analysis

Usership: the Only Thing That Matters With Analytics

Personalized Content Is The New Standard. Here Are 4 Ways To Get Started

8 Steps to Dominate Content Development [With Examples!]

Google Analytics 4 vs. Universal Analytics: Key Differences and What They Mean for Content Teams

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