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Unveiling the Future of Marketing Technology: Insights from the Martech Trends 2023 Report

In the dynamic and transformative landscape of digital marketing, staying ahead of the curve requires a deep understanding of the evolving tools and strategies that shape the industry. Our recently released Content Matters: Martech Trends…

Andrew ButlerSeptember 12, 2023

Content Today Featured

Apple is Making Tracking Harder: What Parse.ly Users Can Expect

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. Here, tech…

Kayla MehojahAugust 3, 2023

Content Today Parse.ly Tips

6 Ways to Optimize Omnichannel Engagement With Analytics

In the digital content landscape, one strategy reigns supreme: omnichannel engagement. We've seen firsthand how powerful this approach is. But harnessing its full potential requires an understanding of how analytics play a pivotal role in…

Kayla MehojahJune 27, 2023

Content Today Partnerships

Leveraging Subject Matter Experts and AI Tools: The Future of Content Creation

Written by Michael MacMillan, Principal Consultant at Parse.ly partner MacMillan Search In today's ever-evolving landscape of search engine optimization (SEO) and content marketing, businesses are perpetually seeking innovative ways to create compelling, authentic, and valuable…

Michael MacMillanMay 23, 2023

Analytics That Matter Content Today Parse.ly Tips

How to Sell More Sponsored Content Using Data

An estimated $679 billion will be spent on advertising in 2023, much of it comprising native ads and sponsored content. And that number will only continue to grow in the coming years. Behind those numbers…

Kayla MehojahApril 18, 2023

Content Today

How to Level Up Your Content Strategy in the Parse.ly Dashboard

Content strategy has evolved. Journalists, editors, and marketers need multi-faceted analytics to compete in today’s content landscape. Understanding where your audience is coming from, what content they are engaging with, and what influences conversion is…

Andrew ButlerMarch 21, 2023

Content Today Parse.ly Tech Parse.ly Tips

Showcasing the Top Content of 2022

Analytically speaking, it’s been a big and bright year for content. That’s why we’re excited to share our favorite pieces published in 2022, including: Content highlights from Parse.ly customers Top-performing Parse.ly marketing content Top-performing Parse.ly…

Kayla MehojahDecember 15, 2022

Analytics That Matter Content Today Parse.ly Tips

What Is A Content Marketer?

A content marketer plays an important role within a company’s digital marketing team. They plan, create, and share relevant and useful content with a target audience. They market this content to help audiences make important…

Andrew ButlerDecember 5, 2022

Content Today Data Stories Uncategorized

Hooked on Data: Overcoming the High Demand for Content

Raise your hand if you don’t have enough time in the day to make data-driven content decisions. We’re betting that’s most of you. Especially anyone working in media where the expectation is to be the…

Kayla MehojahOctober 18, 2022

Analytics That Matter Content Today Parse.ly Tips

8 B2B Content Marketing Examples to Inspire Your Content Strategy

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content can come in many formats, such as blog posts, videos, and webinars.] Content…

Andrew ButlerJuly 21, 2022

Content Today

Unveiling the Future of Marketing Technology: Insights from the Martech Trends 2023 Report

Apple is Making Tracking Harder: What Parse.ly Users Can Expect

6 Ways to Optimize Omnichannel Engagement With Analytics

Leveraging Subject Matter Experts and AI Tools: The Future of Content Creation

How to Sell More Sponsored Content Using Data

How to Level Up Your Content Strategy in the Parse.ly Dashboard

Top 5 Content Marketing Trends for 2023

Showcasing the Top Content of 2022

What Is A Content Marketer?

Hooked on Data: Overcoming the High Demand for Content

8 B2B Content Marketing Examples to Inspire Your Content Strategy

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