Content Today Archives

Content Today

Q&A with Dan Lyons, on which metrics actually matter to writers

The upheaval of the media industry has been accompanied by well-publicized worries that measuring writers' performance using data will lead to creative decline. Some publications make a point of shielding their writers from this data,…

Parse.lyApril 18, 2014

Analytics That Matter Content Today

How to make the most of your newsroom resources

It's more important than ever before for newsrooms to find nuances that previously might have been overlooked. The media industry is in the midst of a shift, and while discussions on business models and the…

Parse.lyMarch 4, 2014

Analytics That Matter Content Today

Yahoo Moves to Secure Search: A Quick Summary of Dark Traffic

In October, Parse.ly ran a study on the amount of "dark" search Google was sending to publishing websites. The SEO world was, understandably, shaken up by the news. There was a silver lining for publishers…

Parse.lyJanuary 30, 2014

Content Today

Digital Media Trends in 2013

Here at Parse.ly we try to understand what our clients need in terms of larger media market trends. What's driving feature requests that come in, and how do they make sense within the changing media…

Parse.lyJanuary 6, 2014

Analytics That Matter Content Today

Which Metrics Matter for Digital Publishers?

This year, research conducted in partnership with Digiday revealed that publishers consider time-on-page to be the most useful metric for benchmarking content success, followed by pageviews and social shares. How have publishers' opinions on the…

Clare CarrDecember 10, 2013

Content Today

Getting Your News From Social

Recently, the Pew Research Center's Journalism Project released a study that concluded that news consumption on Facebook was common, but incidental to users. Today, Pew released findings from the same study regarding Twitter users consumption…

Parse.lyNovember 4, 2013

Analytics That Matter Content Today Parse.ly Tips

Ratio Metrics: How Atlantic Media Measures Article Performance

This is a guest post by Adam Felder, Associate Director of Digital Analytics at Atlantic Media. Frequently in analytics, one has a tendency to only look at the stories that were wildly successful. This…

Parse.lyAugust 14, 2013

Content Today

Content Marketing: Advertising’s Brave New-ish World

Click-through rates are abysmal. Readers are ignoring display ads. But there's good news: advertising that looks and feels like editorial content is a proven way to engage audiences. The content marketing era is upon us.…

Parse.lyApril 30, 2013

Content Today Parse.ly Tips

Customers Using Parse.ly: A Chat With Janel Laban of Apartment Therapy

We recently had the privilege to interview Janel Laban, the executive editor of Apartment Therapy. Apartment Therapy has been using Parse.ly over the past year and have provided invaluable feedback that shaped the products we…

Parse.lyFebruary 7, 2012

Content Today

Q&A with Dan Lyons, on which metrics actually matter to writers

How to make the most of your newsroom resources

Yahoo Moves to Secure Search: A Quick Summary of Dark Traffic

Digital Media Trends in 2013

Which Metrics Matter for Digital Publishers?

Getting Your News From Social

Ratio Metrics: How Atlantic Media Measures Article Performance

Content Marketing: Advertising’s Brave New-ish World

Customers Using Parse.ly: A Chat With Janel Laban of Apartment Therapy

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