Content Today Archives | Page 2 of 17

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What Is an Editorial Plan and How Do You Build One?

Seventy percent of marketers today actively invest in content marketing, but that doesn’t mean they’re doing it effectively. They may lack a content strategy or ignore the importance of an editorial plan. A common misconception…

Andrew ButlerApril 5, 2022

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4 Inspiring Creative Content Marketing Examples to Steal

In a digital world, content marketers are under tremendous pressure to produce more—more content on more channels for more products and more audiences. It can be exhausting to maintain a healthy stream of quality content…

Andrew ButlerMarch 25, 2022

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Content Marketing Tips for Brands in 2022

As a content marketer, do you ask yourself, what am I going to do this year that’s different and better than last year? How am I going to provide value to my audience? How am…

Andrew ButlerMarch 11, 2022

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The State of Content Marketing in 2022

Heading into 2022, we wanted to learn more about content marketing trends—what challenges content marketers are facing, what’s working for them, and what’s not. With that in mind, we launched a detailed survey to marketers…

Andrew ButlerMarch 2, 2022

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You know your content matters. It’s time to prove it. | Webinar Recap

CMO or content creator, you already know that content matters like never before. Everyone wants to do more content, on more channels, and understand how that content is impacting their business. We recently polled more…

Andrew ButlerFebruary 25, 2022

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4 Content Marketing Challenges and How to Solve Them with Content Analytics

Ninety-six percent of top-performing content marketers report that effective content marketing has been key to helping them foster trust and create stronger connections with their audience. But without data-backed insights, you’re making strategy decisions in…

Andrew ButlerFebruary 18, 2022

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What’s Wrong with Your Content Engagement & How to Fix It

According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. At the top of your funnel, content engagement is critical to lead generation and…

Andrew ButlerFebruary 11, 2022

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5 Content Marketing Metrics That Matter in 2022

Content marketing—using blogs, video, podcasts, and other content to attract and convert an audience—has been around for ages, but people are still unsure of how to properly measure its effectiveness. In fact, almost half of…

Andrew ButlerFebruary 9, 2022

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Why Content Strategy Needs to Be Part of Your Digital Transformation

Digital transformation is shifting the call desk to chatbots, print ads to blog posts, TV ads to YouTube videos, and sales to freemium products. Companies, in moving from brick-and-mortar services to the digital world, use…

Andrew ButlerFebruary 4, 2022

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11 Content Marketing Blogs You Should Be Reading in 2022

Content marketing is an ever-changing field. Google algorithms are constantly evolving. Trends rise and fall. So how does a content marketer keep up? One of the best ways is reading and following trusted industry blogs.…

Andrew ButlerJanuary 19, 2022

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3 Content Saturation Challenges and How to Overcome Them

There is so much content circulating online that an astonishing 91% is never seen. Content saturation negatively affects businesses and poses a challenge for content marketers whose job is to make sure their content gets…

Andrew ButlerJanuary 13, 2022

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What is Content Analytics?

If you’ve published content online, you’ve probably used an analytics platform or equivalent like Google Analytics to monitor how it performs. However, despite the ubiquity of Google Analytics, the platform wasn’t built for content marketers…

Andrew ButlerJanuary 4, 2022

Content Today

What Is an Editorial Plan and How Do You Build One?

4 Inspiring Creative Content Marketing Examples to Steal

Content Marketing Tips for Brands in 2022

The State of Content Marketing in 2022

You know your content matters. It’s time to prove it. | Webinar Recap

4 Content Marketing Challenges and How to Solve Them with Content Analytics

What’s Wrong with Your Content Engagement & How to Fix It

5 Content Marketing Metrics That Matter in 2022

Why Content Strategy Needs to Be Part of Your Digital Transformation

11 Content Marketing Blogs You Should Be Reading in 2022

3 Content Saturation Challenges and How to Overcome Them

What is Content Analytics?

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