Content Today Archives

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How to Do a ROT Analysis: Keeping Your Content Fresh

Almost half of content marketers don’t know how their content is performing, according to our latest research. This tells us three things: Content is published and then promptly forgotten. Data collected from legacy analytics tools…

Kayla MehojahJuly 12, 2022

Analytics That Matter Content Today Parse.ly Tips

Why Media Companies Need Real-Time Content Analysis

Real-time content analysis is essential for staying on top of rapidly evolving news and trends. It helps you see when an article is taking off and when there’s buzz around your stories. Ultimately, real-time content…

Andrew ButlerJuly 7, 2022

Analytics That Matter Content Today Parse.ly Tips

Usership: the Only Thing That Matters With Analytics

When it comes to analytics, usership is the only metric that matters. Zuora’s CEO, Tien Tzuo, explains what usership is in very simple terms: “Start paying attention to consumption, as opposed to unit sales. Miles…

Doyle IrvinJuly 1, 2022

Analytics That Matter Content Today Parse.ly Tips

Personalized Content Is The New Standard. Here Are 4 Ways To Get Started

Personalized content is a method of tailoring digital content to an individual reader based on the data a company has gathered on them. Personalizing content enables businesses to speak to a reader in relevant terms…

Andrew ButlerJune 23, 2022

Analytics That Matter Content Today Parse.ly Tips

8 Steps to Dominate Content Development [With Examples!]

The sales team wants a new case study. The company president files in and states she heard video is the way of the content future. Everyone has an ask. They’re all good ideas, but they…

Andrew ButlerJune 14, 2022

Analytics That Matter Content Today Parse.ly Tips

Google Analytics 4 vs. Universal Analytics: Key Differences and What They Mean for Content Teams

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. After then,…

Andrew ButlerJune 9, 2022

Analytics That Matter Content Today Featured Parse.ly Tips

Parse.ly vs. Google Analytics: 9 Ways Parse.ly Emerges as Best-in-Class for Content Analytics

Updated April 2023 Google Analytics (GA) is a robust analytics platform but misses the mark in key areas around content insights. Customers that use GA incorporate Parse.ly into their workflow as the source of truth…

Andrew ButlerJune 3, 2022

Analytics That Matter Content Today Parse.ly Tips

How to Write Content Pillars That Convert

Visitors to your website are trying your company out to see if your products are the right fit. If your wardrobe of content is a disorganized mess, with your button-down shirt of a blog post…

Andrew ButlerMay 27, 2022

Analytics That Matter Content Today Parse.ly Tips

Content Marketing Trends From Robert Rose | Webinar Recap

Today, content marketers and creators have two key objectives: get their content noticed and drive growth for their business. Content data is central to both, as content must resonate with customers, attract the right audiences,…

Andrew ButlerMay 12, 2022

Analytics That Matter Content Today Parse.ly Tips

4 Brand Voice Examples to Inspire Your Content Strategy

Imagine Nike without their tagline “Just do it” or Apple without their signature bold-and-innovative-yet-approachable personality. These companies’ brand voices are instantly recognizable and have helped catapult their brand presence to the masses, successfully reaching their…

Andrew ButlerApril 22, 2022

Analytics That Matter Content Today Parse.ly Tips

How to Implement Brand Voice Guidelines Within an Organization

A strong, clear, and consistent brand voice helps establish trust and an emotional connection with customers. Yet, companies often address this vital piece of their overall brand in an informal or offhand way. Guidelines about…

Andrew ButlerApril 11, 2022

Analytics That Matter Content Today Parse.ly Tips

What Is an Editorial Plan and How Do You Build One?

Seventy percent of marketers today actively invest in content marketing, but that doesn’t mean they’re doing it effectively. They may lack a content strategy or ignore the importance of an editorial plan. A common misconception…

Andrew ButlerApril 5, 2022

Content Today

How to Do a ROT Analysis: Keeping Your Content Fresh

Why Media Companies Need Real-Time Content Analysis

Usership: the Only Thing That Matters With Analytics

Personalized Content Is The New Standard. Here Are 4 Ways To Get Started

8 Steps to Dominate Content Development [With Examples!]

Google Analytics 4 vs. Universal Analytics: Key Differences and What They Mean for Content Teams

Parse.ly vs. Google Analytics: 9 Ways Parse.ly Emerges as Best-in-Class for Content Analytics

How to Write Content Pillars That Convert

Content Marketing Trends From Robert Rose | Webinar Recap

4 Brand Voice Examples to Inspire Your Content Strategy

How to Implement Brand Voice Guidelines Within an Organization

What Is an Editorial Plan and How Do You Build One?

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