Content teams have so much on their plates, from creating the content to actually bringing leads to their website. What if there was a way to escape that content treadmill, which demands publishing brand new…
Andrew ButlerSeptember 3, 2021
Bottom-of-funnel, decision-stage content is all about generating revenue. It should help guide your audience across the finish line into making a purchase, and repeat purchases. However, this type of content can lose its punch when…
Andrew ButlerAugust 12, 2021
Bottom-of-funnel gets a lot of the attention in The Content Marketer’s Funnel. It’s where all the sales and bottom-line revenue happens. But bottom-of-funnel content can’t help you make a single sale without a healthy mid-funnel…
Andrew ButlerAugust 5, 2021
Table of Contents Understand content marketing for top of the funnel Incorporate multiple channels in marketing funnel stages Do your keyword homework Don’t forget about tracking metrics Build successful marketing funnel stages When we talk…
Andrew ButlerJuly 29, 2021
If you've been working in marketing for a while, you know that it's no longer enough to be siloed in the ways you think about content. As marketers we need to be working outside our…
Andrew ButlerJuly 23, 2021
Google Analytics (GA) is a robust analytics platform but misses the mark in key areas around content insights. Customers that use GA incorporate Parse.ly into their workflow as the source of truth for content insights.…
Andrew ButlerJune 24, 2021
It should come as no surprise to anyone in content marketing that the Google algorithms are in a state of continuous change. Updates emerge constantly, and marketers who want to maintain momentum and brand searchability must…
Rebecca AllenJune 16, 2021
Last week, Parse.ly's Head of Marketing, Dave Cardiel, and Demand Generation Manager, Rebecca Allen, joined MURAL's Social Media Manager, Sarah Parker, for a webinar to address the challenge of learning to swim in a sea of data. …
Andrew ButlerJune 8, 2021
5 Places to Source Data for Better Data-Driven Content The most powerful pieces of content are informed by data—not just a hunch. In an internet full of content—plentiful fluff pieces, sources without citations, and simple…
Andrew ButlerMay 12, 2021
The events of 2020 certainly had a profound impact on all of our lives on a professional, political, and personal level. Not surprisingly, those experiences resulted in significant shifts in our content consumption habits throughout…
Andrew ButlerMarch 18, 2021
Content Analytics - Piece of Cake? When we speak with prospective clients, we get asked a lot about the difference between Parse.ly and traditional web analytics tools like Google Analytics and Adobe. Why do we…
Sachin KamdarMarch 12, 2021
