-
Measuring the ROI of Content Marketing with True Engagement Metrics
Analytics That Matter
Return on investment (ROI) from content marketing efforts is notoriously difficult for marketers to measure and track. To generate return…
-
What Is Bounce Rate? Why This Common Metric Doesn’t Matter & What You Should Use Instead
Analytics That Matter
Just because a metric is easy to find doesn’t make it helpful or actionable for a content marketer. Bounce rate…
-
[WEBINAR RECAP] How to Prove the Value of your Content
Analytics That Matter
In the world of endless digital noise we live in, proving the true value of your content is more important…
-
Content Analytics: A Primer For Content Marketers & Publishers
Analytics That Matter
If you’ve ever published content online, you’ve likely used Google Analytics to monitor how it performs. But, despite the ubiquity…
-
[Webinar Recap] Content Analytics Made Easy
Analytics That Matter
We can all agree that this year has brought a TON of unforeseen challenges to the workplace, but at Parse.ly…
-
7 KPIs That Measure The Impact of Your Content Marketing
Parse.ly Tips
You know what they say about opinions — everyone has one. And when it comes to your content pieces, sure,…
-
[Webinar Recap] The Audience Journey: Crafting Content That Drives Actionable Results
Content Today
Last week Parse.ly’s CEO and Co-Founder, Sachin Kamdar, and Co-Founder and Head of Marketing at Gradient Works, Jenn Deering Davis,…
-
Coming Soon: Content Conversions in Parse.ly’s dashboard
Changelog
We know that it isn’t easy to make your content successful. But we also know that when it works, content…