Return on investment (ROI) from content marketing efforts is notoriously difficult for marketers to measure and track. To generate return…

Just because a metric is easy to find doesn’t make it helpful or actionable for a content marketer. Bounce rate…

In the world of endless digital noise we live in, proving the true value of your content is more important…

If you’ve ever published content online, you’ve likely used Google Analytics to monitor how it performs. But, despite the ubiquity…

We can all agree that this year has brought a TON of unforeseen challenges to the workplace, but at Parse.ly…

You know what they say about opinions — everyone has one. And when it comes to your content pieces, sure,…

Last week Parse.ly’s CEO and Co-Founder, Sachin Kamdar, and Co-Founder and Head of Marketing at Gradient Works, Jenn Deering Davis,…

We know that it isn’t easy to make your content successful.  But we also know that when it works, content…