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The Changelog: Get Audience Data in Front of the Right People
Parse.ly Tips
This post summarizes our latest software release and will be mostly interesting to current Parse.ly users. Not a Parse.ly user?…
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Meetup logo
Five Cool Journalism Meetups in NYC
Journalism Today
From Spanish language lessons to Corgi gatherings to Hamilton sing alongs, Meetup offers something for everyone. In addition to the…
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mailboxes
After the Click: How Newsletter Editors Use UTM Parameters
Analytics That Matter
What should you measure to determine whether an email newsletter send was successful? The answer might seem obvious: open rates,…
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For SheKnows, Metrics Matter. Period.
Analytics That Matter
Just because niche publishers don’t chase scale, doesn’t mean their metrics aren’t important. What can these publishers do to help…
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Eight ways Popular Science and Upworthy make the most out of social media
Journalism Today
What can you learn from the women who manage a combined 14.5 million Facebook fans and 1.7 million Twitter followers?…
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The Changelog: Power Your Distribution Strategy with Campaign Tracking
Parse.ly Tips
This post summarizes our latest software release and will be mostly interesting to current Parse.ly users. Not a Parse.ly user?…
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Platforms and Publishers: Is the Glass Half Empty?
Journalism Today
The tone of a new report released by the Tow Center for Digital Journalism, “The Platform Press: How Silicon Valley…
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climbing steps
“We Can Always Be Better”: From Understanding to Applying Analytics
Analytics That Matter
According to recent research, 87% of publishers have personal access to data analytics for the content their organization creates, but…
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Why Publishers Need to Capitalize on Voice Computing
Journalism Today
The following is a guest post from SpokenLayer. Humans develop language skills long before they read or write. It’s no wonder…