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The content marketer’s secret weapon: using data as content
Content Today
As more companies take content and audience seriously as a marketing function, the bar for audience attention continues to rise.…
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What makes a good article recommendation?
Analytics That Matter
Are you already thinking about what you’ll be reading next? On your typical news or content website, articles are queued…
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The Quest for Parity: the latest Parse.ly API updates
Changelog
If you’ve visited any one of our customer’s sites as a reader, chances are you have experienced how powerful Parse.ly’s…
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The Parse.ly brand refresh: Our 10 year glow-up
Parse.ly Culture
We’ve had a busy September – no sooner did we return from a marathon of conferences, than the team re-launched…
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How to do high quality video marketing with limited resources
Analytics That Matter
As a marketing manager in today’s ever-evolving space, the current conclusion is the same whether your team is comprised of…
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What’s in a tag? (Almost everything): 6 best practices for applying subject matter tags
Parse.ly Tips
It’s impossible to overstate the importance of clean, reliable metadata in any analytics solution. Without metadata, all you’re left with…
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6 Steps to Personalizing Your Newsletter with the Parse.ly API
Parse.ly Tips
The inbox is a crowded place. It’s also a very personal one. Sites like the New Yorker, Apartment Therapy, and…
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The most common mistake in campaign tracking (and how to fix it)
Parse.ly Tips
So you’re ready to send your content on the “campaign trail.” You’ve just written an awesome piece, and it’s time…