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the-metrics-in-parsely
Views, visitors, engaged time, shares, and search: The metrics that matter for content
Parse.ly Tips
In Parse.ly’s content dashboard we provide support for a bevy of metrics beyond the world’s most popular analytics metric, the…
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loyal readers by channel
Reader loyalty data shows more sessions per visitor from social, more views per session from search
Data Stories
Building a habit takes time. In the way that these stats live in our collective, though often inaccurate, hive mind,…
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Power your distribution strategy with campaign tracking
Parse.ly Tips
“If you build it, they will come” only works for Kevin Costner. For marketers with digital audiences, just as much…
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Anthony Smith VP Content and Growth NationSwell
From informing to advocating: Spotlight on Anthony Smith from NationSwell
Analytics That Matter
Do the careers we expect to have match the ones we end up? Most people would say no. Of course,…
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Facebook’s biggest losers: Content hurt by the last product strategy update
Data Stories
Another big announcement from Facebook has made some people in media understandably nervous. The unknown impact another algorithm, or in…
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Measuring clicks to conversions
Content attribution shouldn’t be this hard
Analytics That Matter
Want to sign up for our pilot program for conversions? Sign up at the end of this post. There are…
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The 14 top referrer sources by word count, device type, and categories viewed
Data Stories
If you’re arriving here for the first time, I strongly encourage you to check out Part I of this study,…
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Getting where you need to go: Why companies need to marry data and strategy
Analytics That Matter
Over the last several years, real-time dashboards have become a standard feature in media companies. Indeed, among our clients, the…