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Outsized influence: the size of social media platforms has little to do with their referral traffic
Data Stories
I often wonder if the allure of a social platform is worth the hype. My interests as an analyst and…
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Tool Fatigue is real: best practices for using CrowdTangle & Parse.ly together
Parse.ly Tips
Analysis paralysis…we’ve all been there. Today’s digital world is bloated with data, and even if you know what it all…
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Why I joined Parse.ly as CRO
Parse.ly Culture
“Hold on, say that again… Parse.ly is analyzing what over one billion people are looking at online? That’s a sixth…
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Three DOs and DON’Ts to overcome time, budget, personnel, and strategy constraints in working with video
Analytics That Matter
When it comes to video and analytics there are four things we never seem to have enough of: time, budget,…
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Your boss doesn’t care about content (but here’s how to convince them)
Parse.ly Tips
I once had a job where one of my tasks was to “go talk to the data people” to put…
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The true cost of social media advertising
Analytics That Matter
A huge part of running a business in 2019 is advertising on giants like Facebook, Instagram, and Google, and it’s…
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Think like a publisher: How IMPACT’s content marketing will reach 1 million monthly readers
Analytics That Matter
“We’ve never had a lead gen problem,” said Kathleen Booth, head of IMPACT’s marketing team. That was enough to make…
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Introducing: Parse.ly’s 2020 U.S. Election Dashboard
Data Stories
Many of us at Parse.ly are political news junkies, but not only out of civic duty. During the last round…