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  • engaged time metric study

    The Analyst’s Corner: How to Benchmark Engaged Time

    by Kelsey Arendt September 29, 2016

    “What if we stopped focusing so much on traffic, and started focusing on experience?” I’m asked this question frequently. It’s…

    Analytics That Matter

  • Parse.ly Recommendation Engine Explainer (part 2): Under the Hood

    by Andrew Montalenti May 18, 2016

    In my last post on this topic, I introduced Parse.ly’s recommendation engine. There, I discussed how our recommendation engine for…

    Parse.ly Tips

  • The Tale of Narcissus: Avoiding Vanity Metrics for Content Analytics

    by Clare Carr January 25, 2016

    Why do we want to know more about what our audiences read? Analytics and metrics provide us with a window…

    Analytics That Matter

  • Evolving Parse.ly’s API

    by Andrew Montalenti December 30, 2015

    Our company is well-known for our real-time and historical content analytics dashboard, but Parse.ly’s data is also widely used for…

    Changelog

  • 2015 Recap: The Most Popular Parse.ly Posts

    by Clare Carr December 28, 2015

    Catching up on some reading this week? We took a look back at the Parse.ly blog in 2015 to see…

    Analytics That Matter

  • How Publishers Use Parse.ly… and Why They Love It!

    by Alexa Benatar December 2, 2015

    We write guides and blog posts about ways to use data about your audience, but truth be told, the best…

    Parse.ly Tips

  • Beautiful Full-Screen Dashboards!

    by Andrew Montalenti November 10, 2015

    Though Parse.ly’s focus has long been on unearthing insights from your content analytics data, we learned from customers over the…

    Changelog

  • Network Rollups for Multi-Site Publishers

    by Andrew Montalenti October 6, 2015

    A common question for digital media executives at major web publishing companies is: should we take a single-site strategy, or…

    Changelog

  • Delivering New Historical Analytics

    by Andrew Montalenti September 18, 2015

    In the past few weeks, our backend engineering team has been hard at work back-populating historical data in Parse.ly’s new…

    Changelog

  • Why Editors Should Care About User Experience

    by Clare Carr August 13, 2015

    So much of our time, energy, and effort goes towards getting people interested in our stories, articles and content, but…

    Analytics That Matter

  • Dashboard Search

    by Andrew Montalenti August 7, 2015

    The Parse.ly product team is always hard at work delivering new features for our users. This blog post highlights a…

    Changelog

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