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engaged time metric study
The Analyst’s Corner: How to Benchmark Engaged Time
by Kelsey Arendt“What if we stopped focusing so much on traffic, and started focusing on experience?” I’m asked this question frequently. It’s…
Analytics That Matter
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Parse.ly Recommendation Engine Explainer (part 2): Under the Hood
by Andrew MontalentiIn my last post on this topic, I introduced Parse.ly’s recommendation engine. There, I discussed how our recommendation engine for…
Parse.ly Tips
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The Tale of Narcissus: Avoiding Vanity Metrics for Content Analytics
by Clare CarrWhy do we want to know more about what our audiences read? Analytics and metrics provide us with a window…
Analytics That Matter
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Evolving Parse.ly’s API
by Andrew MontalentiOur company is well-known for our real-time and historical content analytics dashboard, but Parse.ly’s data is also widely used for…
Changelog
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2015 Recap: The Most Popular Parse.ly Posts
by Clare CarrCatching up on some reading this week? We took a look back at the Parse.ly blog in 2015 to see…
Analytics That Matter
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How Publishers Use Parse.ly… and Why They Love It!
by Alexa BenatarWe write guides and blog posts about ways to use data about your audience, but truth be told, the best…
Parse.ly Tips
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Beautiful Full-Screen Dashboards!
by Andrew MontalentiThough Parse.ly’s focus has long been on unearthing insights from your content analytics data, we learned from customers over the…
Changelog
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Network Rollups for Multi-Site Publishers
by Andrew MontalentiA common question for digital media executives at major web publishing companies is: should we take a single-site strategy, or…
Changelog
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Delivering New Historical Analytics
by Andrew MontalentiIn the past few weeks, our backend engineering team has been hard at work back-populating historical data in Parse.ly’s new…
Changelog
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Why Editors Should Care About User Experience
by Clare CarrSo much of our time, energy, and effort goes towards getting people interested in our stories, articles and content, but…
Analytics That Matter
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Dashboard Search
by Andrew MontalentiThe Parse.ly product team is always hard at work delivering new features for our users. This blog post highlights a…
Changelog