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clock
Parse.ly workflows that save you 30 minutes a week
Parse.ly Tips
We place a very high value on people’s time and attention at Parse.ly. To prep for the coming year, we…
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East Coast hurricane map
Hurricanes and wildfires cause spikes in local online attention, but not for global warming
Data Stories
When Recode suspected that hurricanes receive disproportionately more media coverage than wildfires, despite both having a comparable human impact, data…
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movie theater
Reviews and press coverage still matter for movies
Data Stories
Earlier this year, we proved that high page views to online articles about movies correlates to box office success. Knowing…
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top November referrers
Top ten external traffic referral sources of November 2018
Data Stories
Where were readers discovering articles and what were some of the top stories of the month? Here’s your quick traffic…
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Nike sneakers
Fighting for attention: How controversy impacts online readership and real-world outcomes
Data Stories
From sports and entertainment (“Every hero needs a villain.”) to music (“So everybody just follow me / ‘Cause we need…
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man using phone on the subway
Consequences of killing time? In the future, more digital growth will be mobile.
Data Stories
This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. Next…
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man using phone on the subway
Episode 20: Why audience engagement helps journalists find job satisfaction, with Community Impact Newspaper
The Center of Attention
Earlier in his career, Matt Dulin, an editor at the Community Impact Newspaper in Houston, experienced a shift in the…
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letters
3 (more) stats that prove how newsletters create community engagement
Data Stories
Often we think of social media as a form of community. But why not email? Interactions with newsletters aren’t visible…