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Three DOs and DON’Ts to overcome time, budget, personnel, and strategy constraints in working with video
Analytics That Matter
When it comes to video and analytics there are four things we never seem to have enough of: time, budget,…
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Your boss doesn’t care about content (but here’s how to convince them)
Parse.ly Tips
I once had a job where one of my tasks was to “go talk to the data people” to put…
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The true cost of social media advertising
Analytics That Matter
A huge part of running a business in 2019 is advertising on giants like Facebook, Instagram, and Google, and it’s…
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Think like a publisher: How IMPACT’s content marketing will reach 1 million monthly readers
Analytics That Matter
“We’ve never had a lead gen problem,” said Kathleen Booth, head of IMPACT’s marketing team. That was enough to make…
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Introducing: Parse.ly’s 2020 U.S. Election Dashboard
Data Stories
Many of us at Parse.ly are political news junkies, but not only out of civic duty. During the last round…
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We stopped producing content. The results weren’t good.
Analytics That Matter
In media, content is king. But in other industries, what exactly is its value? If your organization is accustomed to…
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Refreshing advice: how Policygenius used organic search to boost on-site recirculation by 300%
Analytics That Matter
This post was adapted from a webinar with Hanna Horvath. Get the rest of Horvath’s tips here. Staff reporter…
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What to Expect from an EBR
Analytics That Matter
You purchased an analytics solution, integrated the tracking code, and are ready to begin analyzing your content. What’s next? Connecting…