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Benchmark your site against overall attention trends
Changelog
There’s a reason explainer posts get read and shared so much: we all want to know someone else’s secret to…
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What makes a good article recommendation?
Analytics That Matter
Are you already thinking about what you’ll be reading next? On your typical news or content website, articles are queued…
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Episode 18: Why reader support is not about the tote bags, with Billy Penn
The Center of Attention
Organizations are increasingly looking to reader support as a primary revenue stream. In an analysis of almost 2000 domains in…
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Harvard University homepage
Adapting Harvard University’s content for a digital audience, an interview with Mike Petroff
Analytics That Matter
As the oldest American university that’s graduated a ridiculous amount of talent ranging from Thoreau (1837) to Zuckerberg (an honorary…
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student with books
What are prospective students reading? Not just the message, but the messenger matter
Analytics That Matter
Kristin Glass Monteith, Admission Communications Manager of Colgate University, has a high opinion of Gen Z: “Our prospective students are…
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How Apartment Therapy, The New Yorker, and the NBA create personalized content experiences
Changelog
Audience development teams spend countless hours optimizing content for SEO and engaging audiences on Facebook or Twitter. All in the…
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Episode 17: Why is growth in time spent with digital media slowing? with eMarketer
The Center of Attention
Nicole Perrin, Senior Analyst at eMarketer, gets a lot of “peak X” questions. We spoke with Nicole about data illustrating…
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Episode 16: Why we shouldn’t be cheering for Facebook’s downfall, with Axios
The Center of Attention
From data privacy to fake news to fluctuations in traffic to publishers, Facebook is a complicated topic. From the point…