Parse.ly Launches API to Empower Publishers’ Websites

Parse.ly, Inc., a New York City startup and creator of  Dash, its content analytics product, today announced public availability of the Dash API. Ars Technica, a Conde Nast publication, has integrated Parse.ly’s unique technology across several key areas of arstechnica.com. The Dash API leverages all of the unique metadata collected through the analytics product to make highly sophisticated and customizable recommendations that enrich the reader’s on-site experience. The Dash API also provides complete access to the real time data collected through the analytics product which includes traffic and social data on articles, authors, sections, referral sources, and topics discussed in the content.