There’s a lot to unpack with the shift from Universal Analytics (UA) to Google Analytics 4 (GA4). While GA4 boasts fresh features and a new approach, some inconsistencies have left many marketers scratching their heads.…
Kayla MehojahAugust 23, 2023
The Parse.ly marketing team practices what we preach. Each of us uses Parse.ly every day to make data-driven decisions and inform our content strategy. In our Inside Look webinar, Demand Gen Manager Rebecca Allen and…
Kayla MehojahMay 9, 2023
Twitter social interactions were discontinued in Parse.ly effective April 30, 2023. But don’t worry, your Twitter referrer data will still be available. What is changing? Starting on April 30, 2023, social interaction counts for Twitter…
Daniela BlochApril 25, 2023
Parse.ly is excited to announce an update to Overview that we think you’ll find useful: now, you can set your Overview screen to show both Goals and Campaigns by default. In this blog, we cover…
Doyle IrvinApril 20, 2023
Parse.ly has three core products that help your business create more engaging, content-driven experiences with data. These products are: Analytics Dashboard: The accessible dashboard that everyone on your team can use to understand content performance.…
Kayla MehojahApril 11, 2023
Do you have a page on your website that you update regularly? This can cause problems when reporting on its performance, because the content changes. Imagine you're an editor who has spent the month re-tagging…
Andrew ButlerApril 3, 2023
Artificial Intelligence (AI) is transforming the world of content creation. With more AI-assisted content generation tools dotting the martech landscape, it's crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine…
Kayla MehojahMarch 30, 2023
We’re thrilled to announce a new feature in the Parse.ly Dashboard that allows you to easily create PDFs of precisely what you’re looking at in the dashboard. We are calling this feature “Print,” and you’ll…
Doyle IrvinMarch 29, 2023
“Google Analytics is free, so we’ll keep using it and get rid of other tools.” As marketing and media teams evaluate budgets and trim costs, that’s often the first out-the-gate suggestion. In reality, relying solely…
Kayla MehojahMarch 28, 2023
Socrates famously said, “The unexamined life is not worth living.” Socrates would have loved using Parse.ly and WordPress. Every year, companies and marketers get more savvy about the kinds of content data they collect, how…
Greg OgarrioMarch 23, 2023
News headlines teem with stories of massive tech company layoffs. But while concerns about the economy and the looming recession have driven many to make cuts, trends identified by WordPress VIP’s Content Matters 2023 Report…
Andrew ButlerFebruary 21, 2023