Parse.ly Tech Archives

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3 Content Saturation Challenges and How to Overcome Them

There is so much content circulating online that an astonishing 91% is never seen. Content saturation negatively affects businesses and poses a challenge for content marketers whose job is to make sure their content gets…

Andrew ButlerJanuary 13, 2022

Analytics That Matter Content Today Parse.ly Tech Parse.ly Tips

What is Content Analytics?

If you’ve published content online, you’ve probably used an analytics platform or equivalent like Google Analytics to monitor how it performs. However, despite the ubiquity of Google Analytics, the platform wasn’t built for content marketers…

Andrew ButlerJanuary 4, 2022

Parse.ly Tech

Parse.ly Systems Protected Against Apache Log4j Vulnerability (CVE-2021-44228)

A new vulnerability for Apache Log4j, a popular logging library for the Java programming language, was disclosed on December 9, 2021. A proof-of-concept was posted to a Github repository and on Twitter. The CTO of…

Keith BourgoinDecember 11, 2021

Analytics That Matter Content Today Parse.ly Tech Parse.ly Tips

7 KPIs That Measure The Impact of Your Content Marketing

Content marketing is subjective—it’s ruled by opinions and moved by personal preferences. But when you use objective data and work towards Key Performance Indicators (KPIs), you can identify which content is benefiting your organization and…

Andrew ButlerDecember 2, 2021

Analytics That Matter Content Today Parse.ly Tech Parse.ly Tips

3 Reasons Why Smaller Content Teams Need Parse.ly

With more company research and transactions happening online than ever before, businesses are relying on content marketing as a means to influence buying decisions and build relationships with customers. But that doesn’t mean every company…

Andrew ButlerNovember 15, 2021

Parse.ly Tech

Machine learning for news: the NLP engine behind Parse.ly Currents

Does Facebook control the news? Has Donald Trump hacked the media cycle? Are search algorithms creating filter bubbles? Is outrage the only currency on social networks? These questions, and many more, are top-of-mind for the…

Andrew MontalentiSeptember 24, 2019

Parse.ly Tech

Language Models are Changing Everything

This is a blog post about how the predictive text function on your phone will destroy the world. Or maybe not, but at the very least, it'll revolutionize the ability of computers to understand and…

Matt CarriganJuly 18, 2019

Data Stories Featured Parse.ly Tech

Among AT&T’s entertainment assets, Game of Thrones gets the most attention. Here’s how we used Wikidata’s entities and ontology to find that out.

At Parse.ly, we measure how much attention content receives, and broadly speaking - it's a lot. We directly track how many page views individual URLs receive from visitors. In the last three years we've tracked…

Conrad LeeMarch 26, 2019

Parse.ly Tech

Parse.ly Onboarding HOWTO

What's day one at Parse.ly like? The ultimate goal for new hires is to achieve "reliable independence." Not only do you have your colleagues to support you along the way, but you have access to…

Andrew MontalentiSeptember 25, 2017

Parse.ly Tech

How metadata supercharges analytics in Parse.ly

Parse.ly tracks a number of directly-measured metrics from websites, such as views, visitors, time, and shares. In addition to this, Parse.ly tracks "page metadata" using one of several content management system (CMS) integrations. In fact,…

Andrew MontalentiDecember 12, 2016

Parse.ly Tech

Picking a cloud database for analytics: the SQL options

If you're a developer, analyst, or data scientist, you have probably been hearing a lot about "analytics" these days. Some the most popular open source big data projects, like -- Spark, Cassandra, and Elasticsearch --…

Andrew MontalentiOctober 14, 2016

Parse.ly Tech

Postmortem of Parse.ly’s Real-Time Outage (2016-06-09)

On Thursday, June 9, 2016, Parse.ly experienced a real-time data outage that lasted approximately 3 hours. No customer data was lost, but this did result in a delayed delivery of data from that 3-hour window.…

Andrew MontalentiJune 13, 2016

Parse.ly Tech

3 Content Saturation Challenges and How to Overcome Them

What is Content Analytics?

Parse.ly Systems Protected Against Apache Log4j Vulnerability (CVE-2021-44228)

7 KPIs That Measure The Impact of Your Content Marketing

3 Reasons Why Smaller Content Teams Need Parse.ly

Machine learning for news: the NLP engine behind Parse.ly Currents

Language Models are Changing Everything

Among AT&T’s entertainment assets, Game of Thrones gets the most attention. Here’s how we used Wikidata’s entities and ontology to find that out.

Parse.ly Onboarding HOWTO

How metadata supercharges analytics in Parse.ly

Picking a cloud database for analytics: the SQL options

Postmortem of Parse.ly’s Real-Time Outage (2016-06-09)

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