Parse.ly Tech Archives

Analytics That Matter Data Stories Parse.ly Tech Parse.ly Tips

5 Steps for Measuring AI Content Performance

Artificial Intelligence (AI) is transforming the world of content creation. With more AI-assisted content generation tools dotting the martech landscape, it's crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine…

Kayla MehojahMarch 30, 2023

Changelog Parse.ly Tech

New Feature: Easily create PDFs of what you’re looking at in Parse.ly

We’re thrilled to announce a new feature in the Parse.ly Dashboard that allows you to easily create PDFs of precisely what you’re looking at in the dashboard. We are calling this feature “Print,” and you’ll…

Doyle IrvinMarch 29, 2023

Parse.ly Tech

Time is Money: Why Google Analytics is Costing You

“Google Analytics is free, so we’ll keep using it and get rid of other tools.” As marketing and media teams evaluate budgets and trim costs, that’s often the first out-the-gate suggestion. In reality, relying solely…

Kayla MehojahMarch 28, 2023

Parse.ly Tech

Paired With WordPress, Parse.ly Analytics Is the Ultimate Content Helper

Socrates famously said, “The unexamined life is not worth living.” Socrates would have loved using Parse.ly and WordPress. Every year, companies and marketers get more savvy about the kinds of content data they collect, how…

Greg OgarrioMarch 23, 2023

Content Today Parse.ly Tech Parse.ly Tips

Using Real-Time Data: Why It Matters and How to Do It

Today, readers are bombarded with more content than they could consume in a lifetime. And their attention spans, along with news cycles, are getting shorter. With so much information flying around at such a fast…

Andrew ButlerFebruary 16, 2023

Data Stories Parse.ly Tech Parse.ly Tips

3 Ways to Improve Newsroom Management

Managing a digital newsroom is hard work. It’s tough to manage the sheer volume of content published by scores of writers, let alone evaluate performance for each of them, stay on track with goals, and…

Kayla MehojahFebruary 14, 2023

Analytics That Matter Changelog Parse.ly Tech

Introducing Changes to Metadata Detection

Do you ever edit your content after you’ve published it? Parse.ly has made it easy to update your analytics on a changed article—so if you’ve changed your title, the post author, tags, and other metadata…

Daniela BlochFebruary 2, 2023

Analytics That Matter Parse.ly Tech Parse.ly Tips

What Is the Ideal Word Count for Articles and Other Pieces of Content?

The best word count for your web page depends on the type of piece, your audience, and many other factors. Ask three different marketers what the best word count is for an article, blog post,…

Andrew ButlerJanuary 23, 2023

Analytics That Matter Changelog Parse.ly Tech Parse.ly Tips

Catching Up With Parse.ly’s 2022 Feature Releases

From the Parse.ly Content Helper and recirculation rate to the Bottom Listings Report, Parse.ly released many exciting and helpful new features in 2022. In case you missed any, here’s a summary of what’s new with…

Andrew ButlerJanuary 19, 2023

Analytics That Matter Parse.ly Tech Parse.ly Tips

3 Ways To Use Audience Segmentation To Fine-Tune Your Content Strategy

Audience segmentation helps you understand the behavior of specified user groups within your readership so you can tailor your content strategy to their needs and preferences. If you're making assumptions about your readers as a…

Laura KalnickyJanuary 9, 2023

Analytics That Matter Parse.ly Tech

Creating Pipeline from Content: How to Drive Revenue With Content Analytics

Content analytics can be hard, but they don’t have to be. In a recent webinar with Content Marketing Institute, Parse.ly’s Strategy and Education Manager, Stephanie Schwartz, shared advice on driving revenue with content by using…

Kayla MehojahJanuary 5, 2023

Parse.ly Tech

5 Steps for Measuring AI Content Performance

New Feature: Easily create PDFs of what you’re looking at in Parse.ly

Time is Money: Why Google Analytics is Costing You

Paired With WordPress, Parse.ly Analytics Is the Ultimate Content Helper

Top 5 Content Marketing Trends for 2023

Using Real-Time Data: Why It Matters and How to Do It

3 Ways to Improve Newsroom Management

Introducing Changes to Metadata Detection

What Is the Ideal Word Count for Articles and Other Pieces of Content?

Catching Up With Parse.ly’s 2022 Feature Releases

3 Ways To Use Audience Segmentation To Fine-Tune Your Content Strategy

Creating Pipeline from Content: How to Drive Revenue With Content Analytics

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