As the person who trains Parse.ly customers, I get a lot of questions from writers and editors about reports. What kind of reports should my team be pulling? How often should we be running reports?…
Stephanie SchwartzDecember 7, 2022
You have a great piece of content. It’s driving pageviews, pulling leads, checking all the boxes. There’s one problem: you have no idea where traffic is coming from. This means you’ll have a hard time…
Kayla BurnsNovember 2, 2022
Every SaaS company promises a “seamless integration” or an “easy implementation.” And with the sheer volume of technology solutions on the market today (almost 10,000, according to a recent study by ChiefMartec.com), no wonder the…
Andrew ButlerOctober 21, 2022
You know data-driven decisions play a key role in growth, but getting everyone to habitually use data isn’t always easy. Luckily, there are easy ways to encourage your team to incorporate data into day-to-day decisions…
Kayla BurnsOctober 5, 2022
Pageviews are one of the oldest and most widely-accepted metrics for content. They’re a useful measurement for any content team, but they’re subject to a lot of noise. Table of contents What are the benefits…
Andrew ButlerSeptember 29, 2022
We’re going to be real with you. We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. It’s not going anywhere any time…
Kayla BurnsAugust 25, 2022
Today, we are thrilled to announce the release of a new feature: Recirculation Rate. This feature will help you understand which content keeps readers on your site, engaging with more content. For a more technical…
Doyle IrvinAugust 24, 2022
There is so much content circulating online that an astonishing 91% is never seen. Content saturation negatively affects businesses and poses a challenge for content marketers whose job is to make sure their content gets…
Andrew ButlerJanuary 13, 2022
If you’ve published content online, you’ve probably used an analytics platform or equivalent like Google Analytics to monitor how it performs. However, despite the ubiquity of Google Analytics, the platform wasn’t built for content marketers…
Andrew ButlerJanuary 4, 2022
A new vulnerability for Apache Log4j, a popular logging library for the Java programming language, was disclosed on December 9, 2021. A proof-of-concept was posted to a Github repository and on Twitter. The CTO of…
Keith BourgoinDecember 11, 2021
Content marketing is subjective—it’s ruled by opinions and moved by personal preferences. But when you use objective data and work towards Key Performance Indicators (KPIs), you can identify which content is benefiting your organization and…
Andrew ButlerDecember 2, 2021
