Today, readers are bombarded with more content than they could consume in a lifetime. And their attention spans, along with news cycles, are getting shorter. With so much information flying around at such a fast…
Andrew ButlerFebruary 16, 2023
Do you ever edit your content after you’ve published it? Parse.ly has made it easy to update your analytics on a changed article—so if you’ve changed your title, the post author, tags, and other metadata…
Daniela BlochFebruary 2, 2023
The best word count for your web page depends on the type of piece, your audience, and many other factors. Ask three different marketers what the best word count is for an article, blog post,…
Andrew ButlerJanuary 23, 2023
From the Parse.ly Content Helper and recirculation rate to the Bottom Listings Report, Parse.ly released many exciting and helpful new features in 2022. In case you missed any, here’s a summary of what’s new with…
Andrew ButlerJanuary 19, 2023
Audience segmentation helps you understand the behavior of specified user groups within your readership so you can tailor your content strategy to their needs and preferences. If you're making assumptions about your readers as a…
Laura KalnickyJanuary 9, 2023
Content analytics can be hard, but they don’t have to be. In a recent webinar with Content Marketing Institute, Parse.ly’s Strategy and Education Manager, Stephanie Schwartz, shared advice on driving revenue with content by using…
Kayla MehojahJanuary 5, 2023
Editorial teams at media organizations who are serious about hitting their business goals and objectives while engaging readers need proactive, strategic data at their disposal. What they don’t need are reactive, distracting features and metrics…
Greg OgarrioJanuary 2, 2023
Updated April 2023 If you're already a customer of the API and want to get straight to implementation, read the knowledge base article. The majority of this post is a technical walkthrough of fairly advanced…
Conrad LeeDecember 8, 2022
As the person who trains Parse.ly customers, I get a lot of questions from writers and editors about reports. What kind of reports should my team be pulling? How often should we be running reports?…
Stephanie SchwartzDecember 7, 2022
We’re excited to announce comparisons—comparison mode and author/section comparisons—in the Parse.ly dashboard. These features make it easy to see the “before and after” impact of your work and contextualize trends in your content performance. Numbers…
Andrew ButlerNovember 22, 2022
You have a great piece of content. It’s driving pageviews, pulling leads, checking all the boxes. There’s one problem: you have no idea where traffic is coming from. This means you’ll have a hard time…
Kayla MehojahNovember 2, 2022