Pageviews are one of the oldest and most widely-accepted metrics for content. They’re a useful measurement for any content team, but they’re subject to a lot of noise. Table of contents What are the benefits…
Andrew ButlerSeptember 29, 2022
Today, we are thrilled to announce the release of a new feature: Recirculation Rate. This feature will help you understand which content keeps readers on your site, engaging with more content. For a more technical…
Doyle IrvinAugust 24, 2022
There is so much content circulating online that an astonishing 91% is never seen. Content saturation negatively affects businesses and poses a challenge for content marketers whose job is to make sure their content gets…
Andrew ButlerJanuary 13, 2022
Content analytics can be hard, but they don’t have to be. In a recent webinar with Content Marketing Institute, Parse.ly’s Strategy and Education Manager, Stephanie Schwartz, shared advice on driving revenue with content by using…
Andrew ButlerJanuary 5, 2022
If you’ve published content online, you’ve probably used an analytics platform or equivalent like Google Analytics to monitor how it performs. However, despite the ubiquity of Google Analytics, the platform wasn’t built for content marketers…
Andrew ButlerJanuary 4, 2022
A new vulnerability for Apache Log4j, a popular logging library for the Java programming language, was disclosed on December 9, 2021. A proof-of-concept was posted to a Github repository and on Twitter. The CTO of…
Keith BourgoinDecember 11, 2021
Content marketing is subjective—it’s ruled by opinions and moved by personal preferences. But when you use objective data and work towards Key Performance Indicators (KPIs), you can identify which content is benefiting your organization and…
Andrew ButlerDecember 2, 2021
With more company research and transactions happening online than ever before, businesses are relying on content marketing as a means to influence buying decisions and build relationships with customers. But that doesn’t mean every company…
Andrew ButlerNovember 15, 2021
Does Facebook control the news? Has Donald Trump hacked the media cycle? Are search algorithms creating filter bubbles? Is outrage the only currency on social networks? These questions, and many more, are top-of-mind for the…
Andrew MontalentiSeptember 24, 2019
This is a blog post about how the predictive text function on your phone will destroy the world. Or maybe not, but at the very least, it'll revolutionize the ability of computers to understand and…
Matt CarriganJuly 18, 2019
At Parse.ly, we measure how much attention content receives, and broadly speaking - it's a lot. We directly track how many page views individual URLs receive from visitors. In the last three years we've tracked…
Conrad LeeMarch 26, 2019