Parse.ly Tech Archives

Just How Easy Is It To Integrate Parse.ly with WordPress?

Every SaaS company promises a “seamless integration” or an “easy implementation.” And with the sheer volume of technology solutions on the market today (almost 10,000, according to a recent study by ChiefMartec.com), no wonder the…

Andrew ButlerOctober 21, 2022

Analytics That Matter Parse.ly Tech Parse.ly Tips

6 Ways to Make Content Analytics a Team Effort

You know data-driven decisions play a key role in growth, but getting everyone to habitually use data isn’t always easy. Luckily, there are easy ways to encourage your team to incorporate data into day-to-day decisions…

Kayla MehojahOctober 5, 2022

Analytics That Matter Parse.ly Tech Parse.ly Tips

5 Metrics That Add Meaning and Context to Pageviews

Pageviews are one of the oldest and most widely-accepted metrics for content. They’re a useful measurement for any content team, but they’re subject to a lot of noise. Table of contents What are the benefits…

Andrew ButlerSeptember 29, 2022

Analytics That Matter Parse.ly Tech Parse.ly Tips

How Our Customers Use Parse.ly and Google Analytics In Tandem

We’re going to be real with you. We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. It’s not going anywhere any time…

Kayla MehojahAugust 25, 2022

Analytics That Matter Changelog Parse.ly Tech Parse.ly Tips

Introducing Recirculation Rate: Keeping Readers On Your Site & Engaging With Content

Today, we are thrilled to announce the release of a new feature: Recirculation Rate. This feature will help you understand which content keeps readers on your site, engaging with more content. For a more technical…

Doyle IrvinAugust 24, 2022

Analytics That Matter Content Today Parse.ly Tech Parse.ly Tips

3 Content Saturation Challenges and How to Overcome Them

There is so much content circulating online that an astonishing 91% is never seen. Content saturation negatively affects businesses and poses a challenge for content marketers whose job is to make sure their content gets…

Andrew ButlerJanuary 13, 2022

Analytics That Matter Content Today Data Stories Parse.ly Tech Parse.ly Tips Partnerships

Creating Pipeline from Content: How to Drive Revenue With Content Analytics

Content analytics can be hard, but they don’t have to be. In a recent webinar with Content Marketing Institute, Parse.ly’s Strategy and Education Manager, Stephanie Schwartz, shared advice on driving revenue with content by using…

Andrew ButlerJanuary 5, 2022

Analytics That Matter Content Today Parse.ly Tech Parse.ly Tips

What is Content Analytics?

If you’ve published content online, you’ve probably used an analytics platform or equivalent like Google Analytics to monitor how it performs. However, despite the ubiquity of Google Analytics, the platform wasn’t built for content marketers…

Andrew ButlerJanuary 4, 2022

Parse.ly Tech

Parse.ly Systems Protected Against Apache Log4j Vulnerability (CVE-2021-44228)

A new vulnerability for Apache Log4j, a popular logging library for the Java programming language, was disclosed on December 9, 2021. A proof-of-concept was posted to a Github repository and on Twitter. The CTO of…

Keith BourgoinDecember 11, 2021

Analytics That Matter Content Today Parse.ly Tech Parse.ly Tips

7 KPIs That Measure The Impact of Your Content Marketing

Content marketing is subjective—it’s ruled by opinions and moved by personal preferences. But when you use objective data and work towards Key Performance Indicators (KPIs), you can identify which content is benefiting your organization and…

Andrew ButlerDecember 2, 2021

Analytics That Matter Content Today Parse.ly Tech Parse.ly Tips

3 Reasons Why Smaller Content Teams Need Parse.ly

With more company research and transactions happening online than ever before, businesses are relying on content marketing as a means to influence buying decisions and build relationships with customers. But that doesn’t mean every company…

Andrew ButlerNovember 15, 2021

Parse.ly Tech

Machine learning for news: the NLP engine behind Parse.ly Currents

Does Facebook control the news? Has Donald Trump hacked the media cycle? Are search algorithms creating filter bubbles? Is outrage the only currency on social networks? These questions, and many more, are top-of-mind for the…

Andrew MontalentiSeptember 24, 2019

Parse.ly Tech

Just How Easy Is It To Integrate Parse.ly with WordPress?

6 Ways to Make Content Analytics a Team Effort

5 Metrics That Add Meaning and Context to Pageviews

How Our Customers Use Parse.ly and Google Analytics In Tandem

Introducing Recirculation Rate: Keeping Readers On Your Site & Engaging With Content

3 Content Saturation Challenges and How to Overcome Them

Creating Pipeline from Content: How to Drive Revenue With Content Analytics

What is Content Analytics?

Parse.ly Systems Protected Against Apache Log4j Vulnerability (CVE-2021-44228)

7 KPIs That Measure The Impact of Your Content Marketing

3 Reasons Why Smaller Content Teams Need Parse.ly

Machine learning for news: the NLP engine behind Parse.ly Currents

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