Like pizza? Like content analytics data?
Our newsletter delivers both.
What Data Tells Us About the 2016 Presidential Election
Throughout the presidential campaigns, we’ve analyzed media coverage of the election to try to understand what the data shows when it comes Trump vs. Clinton. Along the way, we’ve asked if there really is a correlation between coverage of a candidate and other factors, such as page views and poll numbers.
Read on for an overview of what we found in our 2016 election media data analysis.
The Scale: Election Media Coverage is Massive
Our data scientists analyzed over 2.8 billion page views from more than 300 media organizations beginning on November 2, 2015. Donald Trump recevied far higher coverage than any other candidate.
Here’s pageview volume by day:
Initially, data indicated that readers were more interested in stories about Clinton. Between November 2015 and May 2016, an article on Hillary Clinton received six percent more page views than an article on Donald Trump.
Starting in June however, articles featuring Trump quickly took over both in volume and views per article.
All in all, the total volume of Trump/Clinton news has massively surpassed any other topic across our entire network.
Election Data in the News
What else has the data shown? Check out these discussions sparked by election data on the Parse.ly blog and around the web. You can also manipulate the data yourself through the election dashboard.
In the News:
- Donald Trump has taken over the internet, via Mashable
- Can the media really rig the US presidential election?, via Quartz
- This chart showing how Clinton and Trump’s scandals correlate to their poll numbers may surprise you, via Fast Company
- Parse.ly analyzes campaign story page views and the polls, to create a look at presidential race, via Talking New Media
- Trump Stories Get the Lion’s Share of Engagement Online, via MediaShift
- How Trump Trumped the Media, via Forbes
- Sad! Articles About Trump Get Fewer Clicks Than Articles About Clinton, Study Finds, via Inverse
- The ‘Trump Effect’ on Cable News, via The Atlantic
- Talking about Trump: Is anyone still listening?, via Talking New Media
- Why Trump Stories Online Don’t Attract the Audience That TV Does, via MediaShift
- With Political Traffic In Freefall, BNR’s Surge Proves Demand for Positive Hillary Coverage, via Blue Nation Review
On the Parse.ly Blog:
- As Election Day Looms, Reader Interest in Candidate Coverage is Increasing
- Would a Page-View-Seeking Robot Write Less About Trump?
- Readers are “Feeling the Bern”
- The Media’s Obsession with Trump Isn’t Justified by Data
- Donald Trump Dominates 2015 Media Coverage