Join the 30,000 people making better decisions with our data newsletter

Top ten external traffic referral sources of October 2018

Where were readers discovering articles and what were some of the top stories of the month? Here’s your quick traffic recap based on network data for October 2018.

October 2018: Top ten external traffic referral sources

There were 4.9 billion views across the network in October with 931k articles viewed daily. There was no change in the order of the top ten referrers from September 2018 to October 2018. However, the number of referred views from Facebook decreased in October while the referred views from Google News increased.

top October 2018 traffic sources

Top ten external referrers across all traffic to Parse.ly’s network, October 2018

Top stories of the month: a closer look at politics

In the month prior to the 2018 midterm elections, politics remained the most read content category. The top three politics stories included news about Brett Kavanaugh and Jamal Khashoggi:

Brett Kavanaugh top politics story

 

Brett Kavanaugh politics story

Jamal Khashoggi politics story

Here’s how people found articles about politics:

top politics traffic sources October 2018

Top external referrals to politics articles in Parse.ly’s network, October 2018

How do these trends differ from the overall referral trends? Google is the top referrer to the network overall, but Facebook is the top external referrer to politics content. Apps that aggregate content like Google News, Flipboard, SmartNews, and Apple News all fall in the top ten referrers. Reddit also falls just short of the top ten, while Pinterest is not in the mix.

In general, we’ve noticed the rise of news aggregators (such as SmartNews and Google Discover), which were influential along with apps and RSS feeds in sending traffic to politics articles in the last six months.