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5 ways non-traditional publishers connect with audiences
by Clare Carr January 22, 2019The digital media industry is not exactly heading into 2019 with unbridled optimism. However, with great challenge comes a sense…
Journalism Today
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Six lessons we learned from our content marketing last year
by Clare Carr January 15, 2019We love when people read our blog. We do! Thank you for being here. Just like our clients, we use…
Analytics That Matter
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Discover.google.com gone as a referring URL in latest referral traffic trends
by Clare Carr January 7, 2019Traffic trends in December 2018: Farewell discover.google.com, we hardly knew thee. We’ll say this for traffic trends at the end…
Data Stories
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Parse.ly workflows that save you 30 minutes a week
by Clare Carr December 14, 2018We place a very high value on people’s time and attention at Parse.ly. To prep for the coming year, we…
Parse.ly Tips
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Are mobile news aggregators on the rise as referral traffic sources?
by Clare Carr November 14, 2018This post originally appeared on Digital Content Next. Often top referrers to articles in our network include a mix of…
Data Stories
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What makes a good article recommendation?
by Clare Carr October 29, 2018Are you already thinking about what you’ll be reading next? On your typical news or content website, articles are queued…
Analytics That Matter
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Meet the people solving digital content creators’ biggest problems
by Clare Carr September 17, 2018When a large legacy newsroom wanted to make the culture shift to “being data-informed, not just data-driven,” they didn’t just…
Parse.ly Culture
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breakdown of paywalls in Parse.ly network
3 questions to ask your data when evaluating a paywall
by Clare Carr June 11, 2018This post originally appeared on Digital Content Next. While the digital publishing world seems enamored with direct reader revenue lately,…
Journalism Today
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73% of site visitors get there via mobile. Here’s your guided tour through the mobile landscape.
by Clare Carr April 9, 2018There’s a good chance that you have a mobile phone within arm’s reach right now, maybe in a pocket, next…
Data Stories
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What movie will you see this weekend? That depends on where you live.
by Clare Carr January 16, 2018What do people do before they go see a movie? The movie industry tries to answer this question through proxies…
Data Stories
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Google and Facebook referrer traffic including AMP and FBIA
Aren’t you glad you adopted AMP? Google referrals up 17% on the year with AMP traffic.
by Clare Carr November 15, 2017When Google announced AMP almost two years ago, the media industry responded with cautious optimism, but some trepidation. Adopting new…
Analytics That Matter
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The data behind the stories of Trump’s presidency
by Clare Carr October 18, 2017Are people really paying attention? So far during Donald Trump’s presidency, readers are spending more time with political news, per…
Data Stories