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Meet the people solving digital content creators’ biggest problems
by Clare Carr September 17, 2018When a large legacy newsroom wanted to make the culture shift to “being data-informed, not just data-driven,” they didn’t just…
Parse.ly Culture
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breakdown of paywalls in Parse.ly network
3 questions to ask your data when evaluating a paywall
by Clare Carr June 11, 2018This post originally appeared on Digital Content Next. While the digital publishing world seems enamored with direct reader revenue lately,…
Journalism Today
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73% of site visitors get there via mobile. Here’s your guided tour through the mobile landscape.
by Clare Carr April 9, 2018There’s a good chance that you have a mobile phone within arm’s reach right now, maybe in a pocket, next…
Data Stories
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What movie will you see this weekend? That depends on where you live.
by Clare Carr January 16, 2018What do people do before they go see a movie? The movie industry tries to answer this question through proxies…
Data Stories
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Google and Facebook referrer traffic including AMP and FBIA
Aren’t you glad you adopted AMP? Google referrals up 17% on the year with AMP traffic.
by Clare Carr November 15, 2017When Google announced AMP almost two years ago, the media industry responded with cautious optimism, but some trepidation. Adopting new…
Analytics That Matter
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The data behind the stories of Trump’s presidency
by Clare Carr October 18, 2017Are people really paying attention? So far during Donald Trump’s presidency, readers are spending more time with political news, per…
Data Stories
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The Trump Bump of Readership
by Clare Carr September 28, 2017Readers spend the most time with articles about politics than any other topic, Parse.ly data finds.
Analytics That Matter
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the New Yorker hackathon team
What It Takes to Win a Journalism Hackathon
by Clare Carr June 7, 2017Speaking from experience, talking about digital innovation at a conference or writing about it on Twitter is easy. Sitting down to create…
Journalism Today
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thumbs up
What Makes A Good Article Recommendation?
by Clare Carr June 6, 2017Are you already thinking about what you’ll be reading next? On your typical news or content website, articles are queued…
Analytics That Matter
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Lifestyle Audiences Live on Facebook, Technology Readers Still Want Google Search
by Clare Carr May 23, 2017In 2016, on average, 40% of external referrers to the Parse.ly network of sites found the content via Facebook, 35%…
Analytics That Matter
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reading the newspaper
The Metrics That Should Matter vs. the Metrics That Actually Matter to Publishers
by Clare Carr February 22, 2017Parse.ly recently surveyed 270 professionals at publishing sites, brands, and agencies about their use of content analytics. We’ll be highlighting…
Analytics That Matter
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cyclists racing
Content Analytics Proficiency: Another Way Brands are Imitating Publishers
by Clare Carr February 10, 2017Parse.ly recently surveyed 270 professionals at publishing sites, brands, and agencies about their use of content analytics. We’ll be highlighting…
Analytics That Matter