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  • The Center of Attention Podcast

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  • Clare Carr

    Clare leads the marketing, communications, and brand teams at Parse.ly. She’s translated a background in start-ups, renewable energy, and digital media into a passion for discovering what makes something worthy of audience attention. A graduate of the University of Virginia, Clare once answered a Craigslist ad and ended up working for ThePoint.com, which is better known today as Groupon. She most recently worked at Greentech Media (acquired in 2016 by Wood Mackenzie), building their digital audience, conference, and research marketing practices. She spends most of her attention outside of Parse.ly on finding the best playgrounds and sing-a-longs in Brooklyn with her son, and can recommend the best slides in Kings County.

    Read Clare's full bio

  • four-content-strategies

    Four content strategies you need to consider for 2020

    by Clare Carr November 5, 2019

    When you work with hundreds of media and content teams, you notice trends on the teams that have successful content…

    Content Today

  • I listened to 100+ hours of podcasts about content marketing so you don’t have to

    by Clare Carr October 22, 2019

    I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out…

    Content Today

  • Email-newsletter-strategy

    Email newsletters bring in loyal audiences. What’s your strategy to improve them?

    by Clare Carr October 17, 2019

    Content teams that look at data have confirmed: newsletter subscribers visit more frequently, consume for content, and convert to paying…

    Analytics That Matter

  • The content marketer’s secret weapon: using data as content

    by Clare Carr October 8, 2019

    As more companies take content and audience seriously as a marketing function, the bar for audience attention continues to rise.…

    Content Today

  • thumbs up

    What makes a good article recommendation?

    by Clare Carr October 2, 2019

    Are you already thinking about what you’ll be reading next? On your typical news or content website, articles are queued…

    Analytics That Matter

  • Parsely-evergreen-report

    Evergreen content: What it is, why it matters, and how you can find it

    by Clare Carr June 1, 2019

    What is evergreen content? Online articles have a three-day lifespan on average. Evergreen content broadly refers to any article, post,…

    Parse.ly Tips

  • Instagram-content-examples

    Four awesome Instagram strategies for sharing content

    by Clare Carr May 30, 2019

    Social media teams who focus on content and content distribution have found themselves a little stymied by Instagram, at least…

    Content Today

  • Anthony Smith VP Content and Growth NationSwell

    From informing to advocating: Spotlight on Anthony Smith from NationSwell

    by Clare Carr March 13, 2019

    Do the careers we expect to have match the ones we end up? Most people would say no. Of course,…

    Analytics That Matter

  • 5 ways non-traditional publishers connect with audiences

    by Clare Carr January 22, 2019

    The digital media industry is not exactly heading into 2019 with unbridled optimism. However, with great challenge comes a sense…

    Content Today

  • Six lessons we learned from our content marketing last year

    by Clare Carr January 15, 2019

    We love when people read our blog. We do! Thank you for being here. Just like our clients, we use…

    Analytics That Matter

  • Discover.google.com gone as a referring URL in latest referral traffic trends

    by Clare Carr January 7, 2019

    Traffic trends in December 2018: Farewell discover.google.com, we hardly knew thee. We’ll say this for traffic trends at the end…

    Data Stories

  • clock

    Parse.ly workflows that save you 30 minutes a week

    by Clare Carr December 14, 2018

    We place a very high value on people’s time and attention at Parse.ly. To prep for the coming year, we…

    Parse.ly Tips

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