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Email-newsletter-strategy
Email newsletters bring in loyal audiences. What’s your strategy to improve them?
by Clare Carr October 17, 2019Content teams that look at data have confirmed: newsletter subscribers visit more frequently, consume for content, and convert to paying…
Analytics That Matter
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The content marketer’s secret weapon: using data as content
by Clare Carr October 8, 2019As more companies take content and audience seriously as a marketing function, the bar for audience attention continues to rise.…
Content Today
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thumbs up
What makes a good article recommendation?
by Clare Carr October 2, 2019Are you already thinking about what you’ll be reading next? On your typical news or content website, articles are queued…
Analytics That Matter
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Parsely-evergreen-report
Evergreen content: What it is, why it matters, and how you can find it
by Clare Carr June 1, 2019What is evergreen content? Online articles have a three-day lifespan on average. Evergreen content broadly refers to any article, post,…
Parse.ly Tips
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Instagram-content-examples
Four awesome Instagram strategies for sharing content
by Clare Carr May 30, 2019Social media teams who focus on content and content distribution have found themselves a little stymied by Instagram, at least…
Content Today
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Anthony Smith VP Content and Growth NationSwell
From informing to advocating: Spotlight on Anthony Smith from NationSwell
by Clare Carr March 13, 2019Do the careers we expect to have match the ones we end up? Most people would say no. Of course,…
Analytics That Matter
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5 ways non-traditional publishers connect with audiences
by Clare Carr January 22, 2019The digital media industry is not exactly heading into 2019 with unbridled optimism. However, with great challenge comes a sense…
Content Today
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Six lessons we learned from our content marketing last year
by Clare Carr January 15, 2019We love when people read our blog. We do! Thank you for being here. Just like our clients, we use…
Analytics That Matter
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Discover.google.com gone as a referring URL in latest referral traffic trends
by Clare Carr January 7, 2019Traffic trends in December 2018: Farewell discover.google.com, we hardly knew thee. We’ll say this for traffic trends at the end…
Data Stories
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clock
Parse.ly workflows that save you 30 minutes a week
by Clare Carr December 14, 2018We place a very high value on people’s time and attention at Parse.ly. To prep for the coming year, we…
Parse.ly Tips
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person holding cell phone
Are mobile news aggregators on the rise as referral traffic sources?
by Clare Carr November 14, 2018This post originally appeared on Digital Content Next. Often top referrers to articles in our network include a mix of…
Data Stories
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Meet the people solving digital content creators’ biggest problems
by Clare Carr September 17, 2018When a large legacy newsroom wanted to make the culture shift to “being data-informed, not just data-driven,” they didn’t just…
Parse.ly Culture