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dog and his owner on the edge of a canyon
Loyalty and scale aren’t mutually exclusive, but loyalty “means the future”
by Megan Radogna September 19, 2017Cultivating and monetizing loyal audiences has become a focus for media in 2017. HuffPost, for example, recently went through a…
Content Today
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man listening with headphones
Six Podcasts Journalists Should Know
by Megan Radogna July 28, 2017Many listeners discover podcasts incidentally. They hear about a new show from a friend or see something that interests them…
Content Today
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map of media jobs in the U.S.
Help, We’re Trapped in the Media Bubble!
by Megan Radogna July 17, 2017A slew of advice on diluting filter bubbles followed the 2016 election. Quartz advised, “Get new perspectives in your inbox.”…
Content Today
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smartphone with search and social platform icons
Platforms and Publishers: It’s Complicated
by Megan Radogna May 30, 2017Platforms and publishers have a very Ross/Rachel story arc—one minute they’re getting along, then they’re on a break, and then…
Content Today
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Meetup logo
Five Cool Journalism Meetups in NYC
by Megan Radogna May 16, 2017From Spanish language lessons to Corgi gatherings to Hamilton sing alongs, Meetup offers something for everyone. In addition to the…
Content Today
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For SheKnows, Metrics Matter. Period.
by Megan Radogna May 3, 2017Just because niche publishers don’t chase scale, doesn’t mean their metrics aren’t important. What can these publishers do to help…
Analytics That Matter
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keyboard showing Facebook and messenger icons
Platforms and Publishers: Is the Glass Half Empty?
by Megan Radogna April 13, 2017The tone of a new report released by the Tow Center for Digital Journalism, “The Platform Press: How Silicon Valley…
Content Today
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climbing steps
“We Can Always Be Better”: From Understanding to Applying Analytics
by Megan Radogna March 31, 2017According to recent research, 87% of publishers have personal access to data analytics for the content their organization creates, but…
Analytics That Matter
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keyboard and mouse
Should Publishers Be More Focused on Conversions?
by Megan Radogna March 7, 2017Parse.ly recently surveyed 270 professionals at publishing sites, brands, and agencies about their use of content analytics. We’ll be highlighting…
Analytics That Matter
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Emmett and his mom
What (Our Families Think) We Do
by Megan Radogna February 27, 2017When someone asks you what you do for a living, what do you tell them? The team at Parse.ly had…
Parse.ly Culture
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Twitter app on a cell phone
Follow the Leaders: Twitter Lists of Journalism, Media, and Data Experts
by Megan Radogna January 31, 2017When we surveyed digital media professionals to see what they would be focusing on in 2017, we weren’t entirely surprised…
Content Today
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Creating a Data-Driven Top 10 List That Impacts Content Strategy
by Megan Radogna January 6, 2017Some of my favorite top 10 lists reflecting on the past year pull back the curtain on which metrics each…
Parse.ly Tips