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Coming Soon: Content Conversions in Parse.ly’s dashboard
by Melissa Bierly October 14, 2020We know that it isn’t easy to make your content successful. But we also know that when it works, content…
Changelog
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Tag Groups: Understand how your tags work together
by Melissa Bierly October 2, 2020Why do we tag content? At their core, tags exist to group and categorize content. Tags make it easy to…
Changelog
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Weekly and monthly trends—a GPS for your content strategy
by Melissa Bierly June 10, 2020Balancing the importance of historical trends while remaining present for what’s happening in real-time is something every great content strategist…
Changelog
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Beta feature: Benchmark authors, sections, and tags
by Melissa Bierly March 11, 2020“What types of content aren’t worth the effort? Should we stop doing them?” “Which author is better suited for this…
Changelog
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Tracking content on iOS and Android apps
by Melissa Bierly November 20, 2019At Parse.ly, it’s our mission to help content creators understand their audience regardless of where that content lives. The Parse.ly…
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Introducing Conversions Premium, a new way to prove your content’s impact
by Melissa Bierly October 23, 2019Today, we’re excited to announce our first generally-available release of Parse.ly Conversions Premium, which helps you prove content’s impact. This…
Changelog
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Introducing Apple News analytics
by Melissa Bierly September 5, 2019When we asked our customers why they publish in Apple News, there was a clear consensus: Apple News features quality…
Changelog
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How WeddingWire grew organic search traffic
by Melissa Bierly August 29, 2019Global wedding vendor marketplace WeddingWire matches engaged couples with the venues, florists, and caterers who will make their big day…
Analytics That Matter
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Evergreen-content-strategy
Tips from WIRED’s evergreen content strategy
by Melissa Bierly June 5, 2019Is your content archive working harder than you’re giving it credit for? WIRED’s Director of Audience Development Indu Chandrasekhar recently…
Analytics That Matter
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Alerts in email, Slack, or wherever you’re at
by Melissa Bierly May 21, 2019When we visit our clients’ offices, Parse.ly is usually up on big-screen TVs and second monitors. “We’ve seen a story…
Changelog
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Power your distribution strategy with campaign tracking
by Melissa Bierly April 4, 2019“If you build it, they will come” only works for Kevin Costner. For marketers with digital audiences, just as much…
Changelog
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We figured out where audiences want to read more about Trump (and where they want less)
by Melissa Bierly January 29, 2019In an age where we’re constantly inundated by content, it’s become a bigger challenge for content to stand out, partly…
Analytics That Matter