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  • The Center of Attention Podcast

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  • Melissa Bierly

    Melissa is the human glue that holds the product, success, and marketing teams together at Parse.ly. Right out of college, Melissa and her high school sweetheart packed up and left the sprawling hills of Pennsylvania behind for her first “real” job in the San Francisco Bay Area. Because of her experience as a content editor at Movoto Real Estate and as the first content marketer at Mode Analytics, she’s acutely aware of just how important it is for companies to understand what makes their audience pay attention. She brings her empathy for content creators to every product announcement, user research interview, and line of copy she works on. Melissa now lives in sunny Los Angeles with her two cats (who have a combined total of seven legs) and her husband (who has a combined total of two).

    Read Melissa's full bio

  • Coming Soon: Content Conversions in Parse.ly’s dashboard

    by Melissa Bierly October 14, 2020

    We know that it isn’t easy to make your content successful.  But we also know that when it works, content…

    Changelog

  • Tag Groups: Understand how your tags work together

    by Melissa Bierly October 2, 2020

    Why do we tag content? At their core, tags exist to group and categorize content. Tags make it easy to…

    Changelog

  • Weekly and monthly trends—a GPS for your content strategy 

    by Melissa Bierly June 10, 2020

    Balancing the importance of historical trends while remaining present for what’s happening in real-time is something every great content strategist…

    Changelog

  • Beta feature: Benchmark authors, sections, and tags

    by Melissa Bierly March 11, 2020

    “What types of content aren’t worth the effort? Should we stop doing them?” “Which author is better suited for this…

    Changelog

  • Tracking content on iOS and Android apps

    by Melissa Bierly November 20, 2019

    At Parse.ly, it’s our mission to help content creators understand their audience regardless of where that content lives. The Parse.ly…

    Changelog

  • Introducing Conversions Premium, a new way to prove your content’s impact

    by Melissa Bierly October 23, 2019

    Today, we’re excited to announce our first generally-available release of Parse.ly Conversions Premium, which helps you prove content’s impact. This…

    Changelog

  • Introducing Apple News analytics

    by Melissa Bierly September 5, 2019

    When we asked our customers why they publish in Apple News, there was a clear consensus: Apple News features quality…

    Changelog

  • How WeddingWire grew organic search traffic

    by Melissa Bierly August 29, 2019

    Global wedding vendor marketplace WeddingWire matches engaged couples with the venues, florists, and caterers who will make their big day…

    Analytics That Matter

  • Evergreen-content-strategy

    Tips from WIRED’s evergreen content strategy

    by Melissa Bierly June 5, 2019

    Is your content archive working harder than you’re giving it credit for? WIRED’s Director of Audience Development Indu Chandrasekhar recently…

    Analytics That Matter

  • Alerts in email, Slack, or wherever you’re at

    by Melissa Bierly May 21, 2019

    When we visit our clients’ offices, Parse.ly is usually up on big-screen TVs and second monitors. “We’ve seen a story…

    Changelog

  • Power your distribution strategy with campaign tracking

    by Melissa Bierly April 4, 2019

    “If you build it, they will come” only works for Kevin Costner. For marketers with digital audiences, just as much…

    Changelog

  • We figured out where audiences want to read more about Trump (and where they want less)

    by Melissa Bierly January 29, 2019

    In an age where we’re constantly inundated by content, it’s become a bigger challenge for content to stand out, partly…

    Analytics That Matter

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