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Introducing Conversions, a new way to prove your content’s impact
by Melissa Bierly October 23, 2019Today, we’re excited to announce our first generally-available release of Parse.ly Conversions, which helps you prove content’s impact. This release…
Changelog
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Introducing Apple News analytics
by Melissa Bierly September 5, 2019When we asked our customers why they publish in Apple News, there was a clear consensus: Apple News features quality…
Changelog
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How WeddingWire grew organic search traffic
by Melissa Bierly August 29, 2019Global wedding vendor marketplace WeddingWire matches engaged couples with the venues, florists, and caterers who will make their big day…
Analytics That Matter
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Evergreen-content-strategy
Tips from WIRED’s evergreen content strategy
by Melissa Bierly June 5, 2019Is your content archive working harder than you’re giving it credit for? WIRED’s Director of Audience Development Indu Chandrasekhar recently…
Analytics That Matter
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Alerts in email, Slack, or wherever you’re at
by Melissa Bierly May 21, 2019When we visit our clients’ offices, Parse.ly is usually up on big-screen TVs and second monitors. “We’ve seen a story…
Changelog
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Power your distribution strategy with campaign tracking
by Melissa Bierly April 4, 2019“If you build it, they will come” only works for Kevin Costner. For marketers with digital audiences, just as much…
Changelog
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We figured out where audiences want to read more about Trump (and where they want less)
by Melissa Bierly January 29, 2019In an age where we’re constantly inundated by content, it’s become a bigger challenge for content to stand out, partly…
Analytics That Matter
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Benchmark your site against overall attention trends
by Melissa Bierly October 30, 2018There’s a reason explainer posts get read and shared so much: we all want to know someone else’s secret to…
Changelog
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How Apartment Therapy, The New Yorker, and the NBA create personalized content experiences
by Melissa Bierly October 11, 2018Audience development teams spend countless hours optimizing content for SEO and engaging audiences on Facebook or Twitter. All in the…
Changelog
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Announcing Currents: a free tool for understanding the flow of attention online
by Melissa Bierly September 24, 2018In June, we announced the beta of Currents, a new product that shows the collective interests of over 1 billion…
Changelog
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region segments
How Bloomberg and The Wall Street Journal segment their audiences
by Melissa Bierly August 7, 2018Last year, Bloomberg’s digital team set an internal goal to increase their traffic globally. They saw a significant opportunity to…
Changelog
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How 5 apps encourage user loyalty
by Melissa Bierly April 19, 2018HelloFresh copywriter Jacqueline Parisi recently spoke with us about the decision to bring content from the meal kit company’s blog…
Parse.ly Tips