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5 Places to Source Data for Better Data-Driven Content
Analytics That Matter
5 Places to Source Data for Better Data-Driven Content The most powerful pieces of content are informed by data—not just…
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5 Tagging Best Practices For Getting the Most Out of Your Content Strategy
Analytics That Matter
Tags are some of the most useful metadata an analyst can have — and some of the most frustrating. Tags…
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How Microsoft XBox is Using Content Analytics to Capitalize on Rapid Growth
Analytics That Matter
Last week, WordPress VIP’s CEO, Nick Gernert, Parse.ly’s Co-Founder, Sachin Kamdar, and Microsoft’s Sr. Communications Manager, Will Tuttle, sat down…
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Your Customers Are Speaking To You, But You’re Not Listening
Analytics That Matter
I had the opportunity to speak at AdWeek’s 2021 Elevate Performance marketing conference. The overarching theme: In a year that’s…
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How 2020 Impacted the Content Landscape and What that Means for Content Creators
Analytics That Matter
The events of 2020 certainly had a profound impact on all of our lives on a professional, political, and personal…
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Content Analytics – Piece of Cake?
Analytics That Matter
Content Analytics – Piece of Cake? When we speak with prospective clients, we get asked a lot about the difference…
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[WEBINAR RECAP] Converting Content to Cold Hard Cash
Analytics That Matter
Content is quickly becoming marketing’s top money-making channel in today’s digital landscape. No matter what form it takes, whether it’s…
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What is Content Quality & How Do You Measure It?
Analytics That Matter
Marketers and publishers use plenty of metrics to gauge content quality—site traffic, for example, and search rankings. But here’s the…
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Understanding Direct Traffic: What It Is & How to Decode It
Analytics That Matter
There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of…
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Measuring the ROI of Content Marketing with True Engagement Metrics
Analytics That Matter
Return on investment (ROI) from content marketing efforts is notoriously difficult for marketers to measure and track. To generate return…
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What Is Bounce Rate? Why This Common Metric Doesn’t Matter & What You Should Use Instead
Analytics That Matter
Just because a metric is easy to find doesn’t make it helpful or actionable for a content marketer. Bounce rate…
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[WEBINAR RECAP] How to Prove the Value of your Content
Analytics That Matter
In the world of endless digital noise we live in, proving the true value of your content is more important…