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As the oldest American university that’s graduated a ridiculous amount of talent ranging from Thoreau (1837) to Zuckerberg (an honorary…

Kristin Glass Monteith, Admission Communications Manager of Colgate University, has a high opinion of Gen Z: “Our prospective students are…

Conversions are a concrete affirmation that what you’re doing is working, so as a marketer, it’s easy to get caught…

Chewarrasic Bark. The Good The Bad and The Pugly. Sniffin’ Safari. These are just a handful of the pawtastic puns…

Publishers often employ content recommendation systems to build relationships with readers, but the method still presents some challenges. Publishers face…

Facebook’s shifting the tides of the media landscape, and we will be here to help you navigate those. We’re offering…

What topics did readers spend the most time with in 2017? This question preoccupied us as we reflected on a…

As an analytics provider for hundreds of the web’s leading publishers, we have a bird’s-eye view of trends in web-wide…

When Google announced AMP almost two years ago, the media industry responded with cautious optimism, but some trepidation. Adopting new…

While 87% of publishers have access to data analytics for the content their organization creates, only half report complete understanding…

To get all the details on how Slate became a loyalty powerhouse, check out this case study. On their 20th…