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[WEBINAR RECAP] Converting Content to Cold Hard Cash
Analytics That Matter
Content is quickly becoming marketing’s top money-making channel in today’s digital landscape. No matter what form it takes, whether it’s…
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What is Content Quality & How Do You Measure It?
Analytics That Matter
Marketers and publishers use plenty of metrics to gauge content quality—site traffic, for example, and search rankings. But here’s the…
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Understanding Direct Traffic: What It Is & How to Decode It
Analytics That Matter
There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of…
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Measuring the ROI of Content Marketing with True Engagement Metrics
Analytics That Matter
Return on investment (ROI) from content marketing efforts is notoriously difficult for marketers to measure and track. To generate return…
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What Is Bounce Rate? Why This Common Metric Doesn’t Matter & What You Should Use Instead
Analytics That Matter
Just because a metric is easy to find doesn’t make it helpful or actionable for a content marketer. Bounce rate…
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[WEBINAR RECAP] How to Prove the Value of your Content
Analytics That Matter
In the world of endless digital noise we live in, proving the true value of your content is more important…
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Content Analytics: A Primer For Content Marketers & Publishers
Analytics That Matter
If you’ve ever published content online, you’ve likely used Google Analytics to monitor how it performs. But, despite the ubiquity…
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[Webinar Recap] Content Analytics Made Easy
Analytics That Matter
We can all agree that this year has brought a TON of unforeseen challenges to the workplace, but at Parse.ly…
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The rise of content, a path to sustainable growth
Analytics That Matter
In 2017, Forbes told us that content will always be king and three years later, its reign has only gotten…
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Shadow Traffic: Why your traffic numbers are off by 20%
Analytics That Matter
Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it…
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What you need to know about web analytics: a guide
Analytics That Matter
If your website is the heartbeat of your company’s online presence, web analytics is its trusty heart monitor. Web analytics,…
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Paid, owned, and earned media: What’s the difference and how to track them?
Analytics That Matter
If you want to maximize the reach of your content marketing efforts, you need to diversify those efforts to make…