Marketers and publishers use plenty of metrics to gauge content quality—site traffic, for example, and search rankings. But here’s the…

There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of…

Return on investment (ROI) from content marketing efforts is notoriously difficult for marketers to measure and track. To generate return…

Just because a metric is easy to find doesn’t make it helpful or actionable for a content marketer. Bounce rate…

In the world of endless digital noise we live in, proving the true value of your content is more important…

If you’ve ever published content online, you’ve likely used Google Analytics to monitor how it performs. But, despite the ubiquity…

We can all agree that this year has brought a TON of unforeseen challenges to the workplace, but at Parse.ly…

In 2017, Forbes told us that content will always be king and three years later, its reign has only gotten…

Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it…

If your website is the heartbeat of your company’s online presence, web analytics is its trusty heart monitor. Web analytics,…

If you want to maximize the reach of your content marketing efforts, you need to diversify those efforts to make…

When we created Parse.ly, we made a bet on a new era of content. We believed that a great shift…