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Evergreen-content-strategy
Tips from WIRED’s evergreen content strategy
Analytics That Matter
Is your content archive working harder than you’re giving it credit for? WIRED’s Director of Audience Development Indu Chandrasekhar recently…
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Anthony Smith VP Content and Growth NationSwell
From informing to advocating: Spotlight on Anthony Smith from NationSwell
Analytics That Matter
Do the careers we expect to have match the ones we end up? Most people would say no. Of course,…
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Measuring clicks to conversions
Content attribution shouldn’t be this hard
Analytics That Matter
Want to sign up for our pilot program for conversions? Sign up at the end of this post. There are…
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Getting where you need to go: Why companies need to marry data and strategy
Analytics That Matter
Over the last several years, real-time dashboards have become a standard feature in media companies. Indeed, among our clients, the…
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We figured out where audiences want to read more about Trump (and where they want less)
Analytics That Matter
In an age where we’re constantly inundated by content, it’s become a bigger challenge for content to stand out, partly…
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Six lessons we learned from our content marketing last year
Analytics That Matter
We love when people read our blog. We do! Thank you for being here. Just like our clients, we use…
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thumbs up
What makes a good article recommendation?
Analytics That Matter
Are you already thinking about what you’ll be reading next? On your typical news or content website, articles are queued…
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Harvard University homepage
Adapting Harvard University’s content for a digital audience, an interview with Mike Petroff
Analytics That Matter
As the oldest American university that’s graduated a ridiculous amount of talent ranging from Thoreau (1837) to Zuckerberg (an honorary…
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student with books
What are prospective students reading? Not just the message, but the messenger matter
Analytics That Matter
Kristin Glass Monteith, Admission Communications Manager of Colgate University, has a high opinion of Gen Z: “Our prospective students are…
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staircase
Three audience attention metrics you should look at before conversion
Analytics That Matter
Conversions are a concrete affirmation that what you’re doing is working, so as a marketer, it’s easy to get caught…
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How BarkBox thinks inside and outside the box to create runaway hits
Analytics That Matter
Chewarrasic Bark. The Good The Bad and The Pugly. Sniffin’ Safari. These are just a handful of the pawtastic puns…
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privacy
Sharing means caring: Users prefer content recommendations that don’t sacrifice their privacy
Analytics That Matter
Publishers often employ content recommendation systems to build relationships with readers, but the method still presents some challenges. Publishers face…