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Parse.ly makes Content Conversions add-on free, helping companies monetize traffic to content
Analytics That Matter
When we created Parse.ly, we made a bet on a new era of content. We believed that a great shift…
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Email-newsletter-strategy
Email newsletters bring in loyal audiences. What’s your strategy to improve them?
Analytics That Matter
Content teams that look at data have confirmed: newsletter subscribers visit more frequently, consume for content, and convert to paying…
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What makes a good article recommendation?
Analytics That Matter
Are you already thinking about what you’ll be reading next? On your typical news or content website, articles are queued…
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How to do high quality video marketing with limited resources
Analytics That Matter
As a marketing manager in today’s ever-evolving space, the current conclusion is the same whether your team is comprised of…
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How WeddingWire grew organic search traffic
Analytics That Matter
Global wedding vendor marketplace WeddingWire matches engaged couples with the venues, florists, and caterers who will make their big day…
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Three DOs and DON’Ts to overcome time, budget, personnel, and strategy constraints in working with video
Analytics That Matter
When it comes to video and analytics there are four things we never seem to have enough of: time, budget,…
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The true cost of social media advertising
Analytics That Matter
A huge part of running a business in 2019 is advertising on giants like Facebook, Instagram, and Google, and it’s…
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Think like a publisher: How IMPACT’s content marketing will reach 1 million monthly readers
Analytics That Matter
“We’ve never had a lead gen problem,” said Kathleen Booth, head of IMPACT’s marketing team. That was enough to make…
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We stopped producing content. The results weren’t good.
Analytics That Matter
In media, content is king. But in other industries, what exactly is its value? If your organization is accustomed to…
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Refreshing advice: how Policygenius used organic search to boost on-site recirculation by 300%
Analytics That Matter
This post was adapted from a webinar with Hanna Horvath. Get the rest of Horvath’s tips here. Staff reporter…
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What to Expect from an EBR
Analytics That Matter
You purchased an analytics solution, integrated the tracking code, and are ready to begin analyzing your content. What’s next? Connecting…
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Evergreen-content-strategy
Tips from WIRED’s evergreen content strategy
Analytics That Matter
Is your content archive working harder than you’re giving it credit for? WIRED’s Director of Audience Development Indu Chandrasekhar recently…