As an analytics provider for hundreds of the web’s leading publishers, we have a bird’s-eye view of trends in web-wide…

When Google announced AMP almost two years ago, the media industry responded with cautious optimism, but some trepidation. Adopting new…

While 87% of publishers have access to data analytics for the content their organization creates, only half report complete understanding…

To get all the details on how Slate became a loyalty powerhouse, check out this case study. On their 20th…

The data analyzed in this post is from our most recent Authority Report. For a closer look at the data,…

Readers spend the most time with articles about politics than any other topic, Parse.ly data finds.

If you work in digital media, you undoubtedly know that the key commodity media companies are fighting for is people’s…

Traffic from news aggregation site Flipboard has more than doubled since the start of 2017. While they still haven’t broken…

Brands and publishers must both navigate questions about changing metrics, platforms, and monetization, complicating the purpose of content. What should…

In 2016, on average, 40% of external referrers to the Parse.ly network of sites found the content via Facebook, 35%…

What should you measure to determine whether an email newsletter send was successful? The answer might seem obvious: open rates,…

Just because niche publishers don’t chase scale, doesn’t mean their metrics aren’t important. What can these publishers do to help…