Brands and publishers must both navigate questions about changing metrics, platforms, and monetization, complicating the purpose of content. What should…

Are you already thinking about what you’ll be reading next? On your typical news or content website, articles are queued…

In 2016, on average, 40% of external referrers to the Parse.ly network of sites found the content via Facebook, 35%…

What should you measure to determine whether an email newsletter send was successful? The answer might seem obvious: open rates,…

Just because niche publishers don’t chase scale, doesn’t mean their metrics aren’t important. What can these publishers do to help…

According to recent research, 87% of publishers have personal access to data analytics for the content their organization creates, but…

When you run a company, it can be easy to get lost in the weeds—to only see the problems and…

Parse.ly recently surveyed 270 professionals at publishing sites, brands, and agencies about their use of content analytics. We’ll be highlighting…

Parse.ly recently surveyed 270 professionals at publishing sites, brands, and agencies about their use of content analytics. We’ll be highlighting…

The Drum is a business publication that has come of age in the digital era. From its roots as a…

Parse.ly recently surveyed 270 professionals at publishing sites, brands, and agencies about their use of content analytics. We’ll be highlighting…

Just because advertisers are eager to pay for video doesn’t mean that readers are ready to watch it; in fact,…