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The true cost of social media advertising
Analytics That Matter
A huge part of running a business in 2019 is advertising on giants like Facebook, Instagram, and Google, and it’s…
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Think like a publisher: How IMPACT’s content marketing will reach 1 million monthly readers
Analytics That Matter
“We’ve never had a lead gen problem,” said Kathleen Booth, head of IMPACT’s marketing team. That was enough to make…
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We stopped producing content. The results weren’t good.
Analytics That Matter
In media, content is king. But in other industries, what exactly is its value? If your organization is accustomed to…
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Refreshing advice: how Policygenius used organic search to boost on-site recirculation by 300%
Analytics That Matter
This post was adapted from a webinar with Hanna Horvath. Get the rest of Horvath’s tips here. Staff reporter…
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What to Expect from an EBR
Analytics That Matter
You purchased an analytics solution, integrated the tracking code, and are ready to begin analyzing your content. What’s next? Connecting…
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Evergreen-content-strategy
Tips from WIRED’s evergreen content strategy
Analytics That Matter
Is your content archive working harder than you’re giving it credit for? WIRED’s Director of Audience Development Indu Chandrasekhar recently…
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Anthony Smith VP Content and Growth NationSwell
From informing to advocating: Spotlight on Anthony Smith from NationSwell
Analytics That Matter
Do the careers we expect to have match the ones we end up? Most people would say no. Of course,…
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Measuring clicks to conversions
Content attribution shouldn’t be this hard
Analytics That Matter
Want to sign up for our pilot program for conversions? Sign up at the end of this post. There are…
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Getting where you need to go: Why companies need to marry data and strategy
Analytics That Matter
Over the last several years, real-time dashboards have become a standard feature in media companies. Indeed, among our clients, the…
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We figured out where audiences want to read more about Trump (and where they want less)
Analytics That Matter
In an age where we’re constantly inundated by content, it’s become a bigger challenge for content to stand out, partly…
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Six lessons we learned from our content marketing last year
Analytics That Matter
We love when people read our blog. We do! Thank you for being here. Just like our clients, we use…
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Harvard University homepage
Adapting Harvard University’s content for a digital audience, an interview with Mike Petroff
Analytics That Matter
As the oldest American university that’s graduated a ridiculous amount of talent ranging from Thoreau (1837) to Zuckerberg (an honorary…