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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need
Analytics That Matter
You want to know if your website is contributing to your business the best that it can. And if it’s…
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Web Analytics Dashboards—A Primer for Content Teams
Analytics That Matter
Web analytics dashboards let you analyze the behavior of visitors to your website. They show you what makes people click,…
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WordPress Analytics: Integrating Your CMS & Analytics Solution – A Comprehensive Guide
Analytics That Matter
WordPress is the biggest CMS on the planet. With over 24 million active websites, roughly 33.5% of all websites on…
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The Most Important Web Analytics Metrics and KPIs, Explained
Analytics That Matter
Have you ever logged into Google Analytics and felt instantly overwhelmed? There’s a bunch of names and numbers, many of…
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Email-newsletter-strategy
Email newsletters bring in loyal audiences. What’s your strategy to improve them?
Analytics That Matter
Content teams that look at data have confirmed: newsletter subscribers visit more frequently, consume for content, and convert to paying…
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What makes a good article recommendation?
Analytics That Matter
Are you already thinking about what you’ll be reading next? On your typical news or content website, articles are queued…
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How to do high quality video marketing with limited resources
Analytics That Matter
As a marketing manager in today’s ever-evolving space, the current conclusion is the same whether your team is comprised of…
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How WeddingWire grew organic search traffic
Analytics That Matter
Global wedding vendor marketplace WeddingWire matches engaged couples with the venues, florists, and caterers who will make their big day…
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Three DOs and DON’Ts to overcome time, budget, personnel, and strategy constraints in working with video
Analytics That Matter
When it comes to video and analytics there are four things we never seem to have enough of: time, budget,…
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The true cost of social media advertising
Analytics That Matter
A huge part of running a business in 2019 is advertising on giants like Facebook, Instagram, and Google, and it’s…
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Think like a publisher: How IMPACT’s content marketing will reach 1 million monthly readers
Analytics That Matter
“We’ve never had a lead gen problem,” said Kathleen Booth, head of IMPACT’s marketing team. That was enough to make…
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We stopped producing content. The results weren’t good.
Analytics That Matter
In media, content is king. But in other industries, what exactly is its value? If your organization is accustomed to…