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When Google announced AMP almost two years ago, the media industry responded with cautious optimism, but some trepidation. Adopting new…

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The data analyzed in this post is from our most recent Authority Report. For a closer look at the data,…

Readers spend the most time with articles about politics than any other topic, Parse.ly data finds.

If you work in digital media, you undoubtedly know that the key commodity media companies are fighting for is people’s…

Traffic from news aggregation site Flipboard has more than doubled since the start of 2017. While they still haven’t broken…

Brands and publishers must both navigate questions about changing metrics, platforms, and monetization, complicating the purpose of content. What should…

In 2016, on average, 40% of external referrers to the Parse.ly network of sites found the content via Facebook, 35%…

What should you measure to determine whether an email newsletter send was successful? The answer might seem obvious: open rates,…