US Capitol Building
What’s driving the news cycle of the Trump administration?
Donald Trump is the most-viewed topic in our network, crossing the boundaries of multiple content categories—politics, business, news. We’ve investigated…
#MeToo attention data
Are audiences still reading about #MeToo, a year after Weinstein?
October marks a year since the reporting on Harvey Weinstein that earned The New York Times and The New Yorker…
One analyst’s attempts to demystify the types of traffic Google sends publishers
I really love it when one of my go-to news sources sneaks its way into my periphery with a new…
The ultimate referral guide to your audience
Remember the internet in 2015? Left Shark danced, we argued over The Dress, Hotline Bling went viral, and Adele gave…
Four things reader attention reveals about travel content
According to Parse.ly’s latest Authority Report data, most lifestyle content, including Style & Fashion, Family & Parenting, and Shopping, gets…
Why homepages might matter more than social media, especially for political content
The scramble to diversify traffic sources picked up after Facebook announced its algorithm change earlier this year. While brands and…
person using Parse.ly dashboard
How travel brands can use audience data to think strategically about customers’ digital moments
This post is a collaboration between SkiftX, Skift’s branded content studio, and Parse.ly. It originally appeared as sponsored content on…
GOOOOAAALLLLL: Scoring online attention of World Cup audiences
Were you out in the bars celebrating when France won the finals over Croatia? Or were you mystified by the…
Pin this content: 4 things referral data shows about Pinterest
Pinterest users (Pinners) have individual taste, from modern kitchens to goth nurseries. One important trait they share: using the platform…
reading at work
What do people read about while they’re at work?
Patterns in traffic show that desktop usage peaks during workdays, tablet traffic increases slightly on the weekends, and mobile usage…
Where have all the Facebook readers gone?
Last year, based on a study of a data set spanning 2016, we learned that Facebook refers the vast majority…
When royals wed, Americans pay attention
On Saturday, May 19th, I woke up early to run the Brooklyn half-marathon in 50 degree, rainy weather. Among the…