Introducing Currents: a view of 1 billion people’s attention
Our attention is constantly divided. With so many things competing for our time online, the content we choose to read…
Google adopting the strategies that made Facebook successful in news referrals
Facebook’s News Feed, when it first rolled out, allowed for a news and information discovery mechanism that hadn’t been seen,…
What movie will you see this weekend? That depends on where you live.
What do people do before they go see a movie? The movie industry tries to answer this question through proxies…
Google and Facebook referrer traffic including AMP and FBIA
Aren’t you glad you adopted AMP? Google referrals up 17% on the year with AMP traffic.
When Google announced AMP almost two years ago, the media industry responded with cautious optimism, but some trepidation. Adopting new…
Not all bounces are created equal: Replacing bounce rate with engagement rate
The data analyzed in this post is from our most recent Authority Report. For a closer look at the data,…
The Trump Bump of Readership
Readers spend the most time with articles about politics than any other topic, Parse.ly data finds.
A Different Way — Thoughtful Financing, Or Why We Said “No” to a Lot of Money
I felt pretty good at the start of 2017. My company, Parse.ly, had just executed its best quarter without exploding…
map of media jobs in the U.S.
Help, We’re Trapped in the Media Bubble!
A slew of advice on diluting filter bubbles followed the 2016 election. Quartz advised, “Get new perspectives in your inbox.”…
Lifestyle Audiences Live on Facebook, Technology Readers Still Want Google Search
In 2016, on average, 40% of external referrers to the Parse.ly network of sites found the content via Facebook, 35%…
After the Click: How Newsletter Editors Use UTM Parameters
What should you measure to determine whether an email newsletter send was successful? The answer might seem obvious: open rates,…
data Parse.ly processed in 2016
A Note from the CEO: Parse.ly’s Growth in 2016
When you run a company, it can be easy to get lost in the weeds—to only see the problems and…
keyboard and mouse
Should Publishers Be More Focused on Conversions?
Parse.ly recently surveyed 270 professionals at publishing sites, brands, and agencies about their use of content analytics. We’ll be highlighting…